Marketing

1. Presenting By
Name
ID:
Department of Finance and Banking
Patuakhali Science and Technology University
WELCOME TO PRESENTATION
Supervisor
Dr. Md. Nur Nabi
Professor
Department of Finance and Banking
Patuakhali Science and Technology University

2. PROJECT TITLE
CSR PRACTICES OF AGRANI BANKLIMITED
Shihab

3. Therefore I have inspired to check the CSR contribution of Agrani bank Limited during
normal and COVID period.
Companies all over the world have mobilized to help their communities in the wake of
Covid-19. Some companies have made financial donations toward health facilities or to local
governments, some have purchased products and machinery to fight the virus, others have
even converted their production chain to produce tools that are useful for doctors and
nurses, such as gowns, masks, and hand sanitizer.
In addition to these community initiatives, many companies have also
taken actions aimed at their employees, providing support for smart
working, offering training activities accessible from home, or providing
financial support in some cases.
The European Commission’s 2001 Green Paper, which defined corporate social responsibility as “a
concept whereby companies decide voluntarily to contribute to a better society and a cleaner
environment.”

4. PROJECT OBJECTIVES
Overall Objective:
The main objective is to equip myself with the practical ideas and as well
as be able to know the different aspects of banking sector and to
evaluate how the bank is conducting corporate social responsibility.
Specific objectives: The specific objectives of the project are as
follows:
1. To Understand the nature of corporate social responsibility.
2. To know the contribution of Agrani Bank Ltd. for social uplifting.
3. To compare the CSR practices of Agrani Bank Ltd. with its competitor.

5. METHODOLOGY OF THE STUDY
Objectives Methods
1. To Understand the nature of corporate
social responsibility.
Literature review
2. To know the contribution of Agrani Bank
Ltd. for social uplifting.
Descriptive method
3. To compare the CSR practices of Agrani
Bank Ltd. with its competitor.
Descriptive and comparaive method
To explore the objectives of the study I have used secondary data and different
literature. The data has been collected from annual reports, manuals, publications of
ABL and DBBL.

6. CORPORATE SOCIAL RESPONSIBILITY
• CSR is a concept whereby companies integrate social and
environmental concerns in their business operations and in
their interactions with their stakeholders on a voluntary basis
(Green Paper, 2001).
• CSR has some internal dimensions such as: human
resources management, health and safety at work,
adaptation to change and management of environmental
impact and natural resources.
• The external dimensions include local communities,
business, partners, suppliers and consumers, human rights
and global environmental concerns.

7. SECTOR WISE CSR EXPENDITURES BY AGRANI BANK LIMITED
Education Health
Year NNI
(In mill)
Education gED
%
ED-NNI
%
2014 1345.06866 14.30 56.05 1.06
2015 6925.47957 45.50 218.18 0.66
2016 8530.44742 94.80 108.35 1.11
2017 1462.43339 190.90 101.37 13.05
2018 8921.16848 223.56 17.11 2.51
Year NNI
(Inmill)
Health gH
%
H-NNI
%
2014 1345.06866 68.60 57.96 5.10
2015 6925.47957 112.10 63.41 1.62
2016 8530.44742 245.50 119.00 2.88
2017 1462.43339 480.07 14.32 19.19
2018 8921.16848 307.9 9.71 3.45

8. CONTD.
Environment Art and Culture
Year NNI
(In mill)
Environm
ent
gEN
%
EN-NNI
%
2014 1345.06866 0 100.21 0
2015 6925.47957 0 0 0
2016 8530.44742 0 0 0
2017 1462.43339 59.78 0 0.04
2018 8921.16848 138.07 130.96 0.015
Year NNI
(In mill)
Art and
Culture
gAC
%
AC-NNI
%
2014 1345.06866 0.22 100.00 0
2015 6925.47957 0.82 0 0
2016 8530.44742 0.32 0 0
2017 1462.43339 0.33 0 0.04
2018 8921.16848 0.72 130.96 0.01

9. Contd.
Sports
Year NNI
(In mill)
Sports gS
%
S-NNI
%
2014 1345.06866 78.09 454.84 0.05
2015 6925.47957 158.90 103.48 0.02
2016 8530.44742 86.90 45.31 0.01
2017 1462.43339 198.73 128.69 0.1
2018 8921.16848 211.44 6.40 0.02

10. Findings
Educations: Agrani Bank has long been practicing CSR in education sector
through scholarship for poor and brilliant students, education promotion
scheme, education for underprivileged children, donations to educational
institution etc.
Health: ABL has always been directly or indirectly involve in projects for
improvement in health sector of Bangladesh.
However, the study did not find any CSR data of ABL regarding health
during COVID-19.
Environment: the corporate were ABL financed – be it large or small – are
becoming fully aware of environmental impacts and complying with the
bank’s requirements. Besides, ABL also provided financial support for a
number of environmental causes last year.

11. Contd.
Art and Culture: Over the years ABL has been contributing for the
development of ‘Art & Culture’ sector in Bangladesh which includes
donating to different cultural institutions, financial assistance to young
and budding talents, promoting art & culture in grass-root etc.
Sports: ABL is currently highlighting on youth development and sports.
ABL takes initiatives mostly to grass level so that the talents and skills
may come from rural and district level.

12. COMPARING CSR PRACTICES OF AGRANI BANK WITH DUTCH
BANGLA BANK
Year
Health Education Art & Culture Sports Environment
Agrani DBBL Agrani DBBL Agrani DBBL Agrani DBBL Agrani DBBL
2018 307.9 520.42 223.56 612.48 0.72 o.60 211.44 301.81 138.07 156.90
2017 489.07 689.07 190.90 400.79 0.33 0.90 198.73 191.73 59.78 78.44
2016 245.50 265.50 94.80 98.80 0.32 0.30 86.90 90.92 0 0
2015 112.10 145.44 45.50 30.59 0.82 0.80 158.90 161.40 0 0
2014 68.60 66.80 14.30 13.21 0.22 00 78.09 13.10 0 0

13. FINDINGS
• At the health sector of Agrani Bank, it is found that in the last five
years it has lagged behind DBBL. But compared to private banks they
are trying to survive in the competition.
• At the education sector of Agrani Bank is the same picture. In some
years they are comparatively ahead of DBBL.
• Art & culture, Agrani bank is almost same position as of DBBL.
• Recently the CSR Contribution of ABL to sports sector is not
satisfactory compare to DBBL.
• From 2014-2016 both Agrani & DBBL did not invest in the
environment sector. But reviewing the data of 2017-18 both banks
had invested in this sector and in that case DBBL had more priority.

14. CONCLUSION AND RECOMMENDATIONS

15. THANK
YOU
ALL