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So why use videos?
1 It's interactive and
engaging
“In 2014, audiences engaged
with video at a 43% growth rate”
Forbes
2 It holds attention better
than other media
“The average internet user
spends 88% more time on a
website with video.” (Mist
Media)
3 It's easily searchable and
SEO friendly
“Having video on the landing
page of your site makes it 53%
more likely to show up on page
1 of Google.” Mist Media
4 It's mobile optimized
“Mobile makes up almost 40%
of global watch time on
YouTube.” YouTube
5 It can be repurposed
Create multiple social network
post from infographics to
LinkedIn post based on the
video. - Content Marketing
Institute
So where can you use
videos?
1 Your website
“Homepage videos are shown
to increase conversion rates by
20% or more.” ReelSEO
2 Social Media
“Adults are more likely to share
(39%), comment (36%) and
‘like’ (56%) online video over a
basic text blog.” Forbes
3 As an ad
65% of executives have visited
a vendor’s site after watching a
video. – Forbes
4 YouTube
YouTube is considered the
number two search engine right
behind Google
5 In digital publications
Adding video to digital
publications brings content to
life and creates more
engagement.
5 Reasons and 5 Methods to Utilize Videos in Marketing
5 Reasons and 5 Methods to Utilize Videos in Marketing

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5 Reasons and 5 Methods to Utilize Videos in Marketing

  • 1.
  • 2. So why use videos?
  • 3. 1 It's interactive and engaging “In 2014, audiences engaged with video at a 43% growth rate” Forbes
  • 4. 2 It holds attention better than other media “The average internet user spends 88% more time on a website with video.” (Mist Media)
  • 5. 3 It's easily searchable and SEO friendly “Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.” Mist Media
  • 6. 4 It's mobile optimized “Mobile makes up almost 40% of global watch time on YouTube.” YouTube
  • 7. 5 It can be repurposed Create multiple social network post from infographics to LinkedIn post based on the video. - Content Marketing Institute
  • 8. So where can you use videos?
  • 9. 1 Your website “Homepage videos are shown to increase conversion rates by 20% or more.” ReelSEO
  • 10. 2 Social Media “Adults are more likely to share (39%), comment (36%) and ‘like’ (56%) online video over a basic text blog.” Forbes
  • 11. 3 As an ad 65% of executives have visited a vendor’s site after watching a video. – Forbes
  • 12. 4 YouTube YouTube is considered the number two search engine right behind Google
  • 13. 5 In digital publications Adding video to digital publications brings content to life and creates more engagement.