1. Best Practices for Fundraising
July 22, 2014

2. @Razoo Razoo Giving

3. Sam Lundquist
Creative Director
sam@razoo.com

4. Razoo is crowdfunding for causes.
Together, we can lift the world.

5. Thank
you!

6. Best Practices

7. Take your fundraiser
from good to great
with Razoo’s tools.

8. The Tools of Razoo
Project
Pages
Spreading
the Word
Donation
Widget
QR
Codes
Team
Pages

9. In Real Life
Six examples of fundraisers
using Razoo’s tools successfully.

10. Aspire Public
Schools
• A K-12 charter school
system in East Palo
Alto, CA
!
• Serves nearly 800
underserved students.
!
• 100% of their
graduating seniors
have been accepted to
four-year colleges and
universities.

11. • Amount Raised: $13,000
• 2 Different Initiatives
• College Prep Courses
• STEM Courses
• 15 Total Donors
Project Pages
Aspire Public Schools

12. • Florida-based
sanctuary for exotic
large cats
!
• More than 100 animals
!
• Committed to creating
the best permanent
home possible along
with nutritional and
medical care
Big Cat
Rescue

13. Project Pages
Big Cat Rescue
• Amount Raised: $334,000+
• 9 Different Initiatives
• Food
• Small Cats
• End Cat Abuse
• Regional
• Holidays

14. • The nation’s first “all-
inclusive” playground
for kids and adults of all
abilities
!
• Located in Palo Alto,
CA
!
• Broke ground in late
June 2014
Magical Bridge
Playground

15. Spreading the Word
Magical Bridge Playground
• Amount Raised: $144,000+
• 5600+ Total Donors
• Very small social media
following
• Utilized all channels,
including events, emails,
news media
• Supporter levels

16. • Dedicated to honoring
our nation’s fallen law
enforcement heroes
!
• Since 1996
!
• Partners with
government to provide
resources to survivors
Officer Down
Memorial Page

17. Donation Widget
Officer Down Memorial Page
• Amount Raised:
$107,000+
• 3600+ Total Donors
• Embedded widget on their
own page to maintain their
own brand and control
• Surpassed their goal by 2x

18. • A church-based
fundraiser for a mission
!
• Providing medical care,
pharmacy, and
outreach to villages in
Zambia
Adult Zambia
Mission Trip
2014

19. Team Pages
Adult Zambia Mission Trip 2014
• Amount Raised: $107,000+
• 547+ Total Donors
• 24 Fundraisers connected
• Just $10,000 away from
their goal
• 30% more raised online
than offline
• Instant, friendly competition

20. • Devoted to working
with companies &
organizations to end
the nation’s childhood
obesity crisis.
!
• Formed in conjunction
with the First Lady’s
“Let’s Move” campaign
!
• Partners nonprofits,
public, and private
Partnership
for a Healthier
America

21. QR Codes
Partnership for a Healthier America
• Amount Raised: $17,000
• 1700+ Total Donors
• Most Common Gift: $50
• QR codes at live events
gave guests their “instant
in” to the fundraiser

22. It all comes down
to your story.

23. • Museums of Asian Art
!
• Launched “Yoga: The
Art of Transformation”
exhibit, unable to
secure through
traditional means
!
• Exploration of the
dynamic history of
yoga through art,
photographs,
manuscripts, and film
Freer|Sackler:
Smithsonian
Institution

24. • Amount Raised: $176,000
• 617 Total Donors
• Used all tools in their tool
belt to tell the same story
• “Double dipped” on their
resources by using media
multiple times
• Used their ambassadors
Telling a Story
Freer | Sackler: Smithsonian Institution

25. Crowdfunding Tips

26. Crowdfunding Tips
Be
Specific
1
Fundraisers
do better when
they are tied to
a specific
campaign, initiative,
or project.
Be
Savvy
2
Use all of the tools
at your disposal.
Pages with high
quality images/
video are 2x likely
to reach their goal.
Be
Encouraging
3
Make your best
donors and
partners feel
special. They’re
your best channel
to quick growth.
Be
Connected
4
Use your donor
data to stay in
touch with your
network during and
after your
fundraiser.
Be
Creative
5
Don’t get stuck
doing the same old
things. New ideas
(Twitter, YouTube,
live events) can
reach new donors.

27. Razoo is crowdfunding for causes.
support@razoo.com
@Razoo Razoo Giving