Instagram's Affect On Society

1. Instagram's Affect On
Society
By: Read Copeland

2. Social
Media
Social Media has become the most
affective medium to reach intended
audiences and desired consumers.
Instagram as of late, has become one of
the most popular forms of Social Media.
Users are constantly absorbing different
content from different producers, such
as the individuals they follow and the
pages that they are interested in.

3. About Instagram
C O M P A N Y . C O M

4. What is
Instagram?
Instagram is a social media sight that
allows its users to share content such as
videos and pictures with their followers.
It also enables the user to follow people
and pages that they are interested in.

5. What is
Instagram?
"Instagram, a community of more than
500 million who capture and share the
world's moments on the service."
(Instagram, 2017)
"Instagram had become a home for
visual storytelling for everyone from
celebrities, newsrooms and brands, to
teens, musicians and anyone with a
creative passion." (Instagram, 2017)

6. The Facts
There are over 500 million active
monthly users
40 billion photos have been shared to
date, with an average of 95 million
posts a day
4.2 Billion posts are liked per day
(Parker, 2016)

7. The Facts
"Instagram is used by 48.8% of brands
- a number that is expected to rise to
70.7% by 2017" (Parker, 2016)
Post with a least one hashtag average
12.6% more engagement than posts
without
(Parker, 2016)

8. Paid Media, Owned Media, Earned Media
DIFFERENT TYPES OF
MEDIA ON INSTAGRAM

9. Paid
Media
Media that is paid for to boost the
brands exposure to individuals who
are unfamiliar with it
This type of media can work on large
scale as it is easily controlled (Bennett,
2014)
For example, a company might pay for
a sponsored ad on Instagram so it
come up into peoples feeds, typically
these are catered to the individuals
preferences

10. Paid
Media
Another example of paid media seen
on Instagram is companies paying
social influencers and celebrities to
endorse their products and put them
in their posts to gain attention
Social influencers can even be paid
upwards of $15,000 per sponsored post
depending on their following.
(Rutherford-Morrison, 2015)

11. Media that is gained by consumers
generating buzz about the brand or
product in response to shared content
or voluntary mentions
Target audience is earned media, ad
the brands fans generate authentic
responses and awareness (Bennett,
2014)
Owned
Media

12. Owned
Media
Media that is gained by consumers
generating buzz about the brand or
product in response to shared content
or voluntary mentions
Target audience is earned media, ad
the brands fans generate authentic
responses and awareness (Bennett,
2014)

13. Owned
Media
An example of owned media is users of
Instagram. These people create buzz
over companies products by putting
them in their posts and talking about
them
Once can tag the company or brand in
their posts, and use hostages about
the company to create buzz

14. Earned
Media
Media that is created and controlled,
and is owned by the brand itself
This media is presented to current,
new, and potential customers creating
long term relationships between the
customers and brands (Bennett, 2014)
Examples of owned media would be a
brands personal Instagram page where
they promote their own image

15. BRAND APPEARANCE ON
SOCIAL MEDIA

16. It is important for brands to maintain a
certain image for their followers.
Brands need to post consistently to keep
their followers interested and connected
to their brand
55% of brands post 1.5 times per day
(DeMers, 2015)
Top brands post 4.9 times per weeks
on Instagram, an increase of more
than 50% since 2015 (Parker, 2016)

17. Maintaining
their Image
It is important for brands to put out
similar content that followers are
interested in
Instagram pages stick to themes that
represent what they stand for as a
company and brand (DeMers, 2015)
60% of the top brands on Instagram
use a consistent filter on their pictures
(Parker, 2016)

18. Keys to
Success
The Key to successful content channel is
having engaging content that is relevant,
valuable, and that uses all available data
to personalize users
experience. (Rutherford-Morrison, 2015)
The use of analytics has become crucial
for companies reaching their audiences
"The most successful companies use
analytics to understand how well they
generate demand and the quality of
the customer experience they
provide" (DeMers, 2015)

19. Keys to
Success
Content needs to be:
Searchable
Sharable
Specialized
Sustainable
Supportive
(Toole)

20. Importance
of Native
Advertising
"The most important thing in terms of
native ads within social media is that
they are interesting yet entertaining
to the viewer or consumer." (Matrix,
2017)
Native ads are integrated into the
experience of the media, rather than
an interruption. (Matrix, 2017)

21. Importance
of Native
Advertising
It is important that the ad does not try
to trick the consumer.
The most important thing about a
native ad, is that the consumer comes
away having found something that is
interesting and entertaining (Matrix,
2017)

22. Works Cited
Bennett, S. (2014). Paid, Owned and Earned Media: What's the Difference?
[INFOGRAPHIC]. Adweek. Retrieved from, http://www.adweek.com/digital/paid-owned-
earned-media-meaning/
DeMers, J. (2015, December 11). 10 Instagram marketing strategies every brand needs to
know. Forbes. Retrieved from,
https://www.forbes.com/sites/jaysondemers/2015/12/11/10-instagram-marketing-
strategies-every-brand-needs-to-know/#fde03cb3d3b1
Instagram. (2017). About us – Instagram. Instagram. Retrieved
from https://www.instagram.com/about/us/
Matrix, Sidneyeve. (January 23, 2017). Module 2 Lecture 2: Promotional Media. Retrieved
from, https://onq.queensu.ca/d2l/le/content/71613/Home

23. Works Cited
Parker, Sydney. (2016). A Long List of Instagram Statistics That Marketers Need to Know.
Hootsuite. Retrieved from, https://blog.hootsuite.com/instagram-statistics/
Rutherford-Morrison, Lara. (December 2, 2015). How do Instagram Stars Make Money?
Here’s What Goes on Behind All the Valencia. Bustle. Retrieved from,
https://www.bustle.com/articles/127110-how-do-instagram-stars-make-money-heres-
what-goes-on-behind-all-the-valencia
Toole, Catherine. Brands as publishers: inside the content marketing trend. Curve.
Retrieved from, http://curve.gettyimages.com/article/brands-as-publishers-inside-the-
content-marketing-trend

24. Works Cited - Images
https://www.instagram.com/p/BRUnIdJjjL8/?taken-by=instagram, Retrieved from
Instagram, March 5, 2017
https://www.instagram.com/p/BREkPgYBcdf/?taken-by=instagram, Retrieved from
Instagram, March 5, 2017
https://picjumbo.com/black-on-black-things/, Retrieved from PicJumbo, March 5, 2017
https://picjumbo.com/woman-checking-her-website-stats-on-her-smartphone/,
Retrieved from PicJumbo, March 5, 2017
https://picjumbo.com/woman-using-her-iphone-at-home-office/ , Retrieved from,
PicJumbo, March 5, 2017
https://picjumbo.com/instagram-app-login-splash-screen-logo-on-iphone/, Retrieved
from PicJumbo, March 5, 2017
https://picjumbo.com/young-woman-holding-iphone-in-her-right-hand/, Retrieved
from PicJumbo, March 5, 2017
https://picjumbo.com/woman-using-her-smartphone-while-working-remotely-on-
laptop/, Retrieved from PicJumbo, March 5, 2017

25. Works Cited - Images
https://picjumbo.com/business-manager-using-his-phone-in-a-car/, Retrieved from
PicJumbo, March 5, 2017
https://picjumbo.com/man-using-his-iphone-6-on-a-sofa/, Retrieved from PicJumbo,
March 5, 2017
https://picjumbo.com/man-instant-messaging-on-his-iphone-6/, Retrieved from
PicJumbo, March 5, 2017
https://www.instagram.com/p/BQOQtJdBve5/?taken-by=natgeo, Retrieved from
Instagram, March 5, 2017
https://picjumbo.com/minimalists-working-setup-smartphone-and-laptop/, Retrieved
from PicJumbo, March 5, 2017