The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Creating Engaging Advertising
1. Creating Engaging Advertising for Social Media Kris Jacob, EVP Sales & Business Development Watercooler, Inc. September 26, 2008
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5. Successful, engaging advertising injects the brand into the audience conversation Content Content Advertisement Traditional Online Advertising Social Media Advertising Publishers push content to users with brand advertising loosely attached as an attached concept. Users create, contribute, and consume content with brands prominently included in the core conversation.
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9. Creating Engaging Advertising for Social Media Kris Jacob, EVP Sales & Business Development [email_address] Watercooler, Inc. September 26, 2008