Saentys-CaseStudies.pdf
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The document describes 6 science parks or mixed-use developments in the United Kingdom and Switzerland, including the clients, countries, target markets of investment, and marketing tools used for each one. The developments are Oxford Science Park, Paddington Central, Biopark, Nicholson Quarter, Mount Pleasant, and Discovery Park. The clients and marketing tools included branding, print, digital, and social media.
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In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"No Cookies No Problem - Steve Krull, Be Found Online
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Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
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Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities.
Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you.
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Saentys-CaseStudies.pdf
- 1. Oxford Science Park CLIENT COUNTRY MARKET MARKETING TOOLS Cushman & Wakefield United Kingdom Investment Branding, print, digital, social media
- 2. Paddington Central CLIENT COUNTRY MARKET MARKETING TOOLS British Land United Kingdom Investment Branding, print, digital
- 3. Biopark CLIENT COUNTRY MARKET MARKETING TOOLS Premier Properties Switzerland Investment Branding, print, digital
- 4. Nicholson Quarter CLIENT COUNTRY MARKET MARKETING TOOLS Knight Frank / Areli / Tikehau Capital United Kingdom Investment Print
- 5. CLIENT COUNTRY MARKET MARKETING TOOLS Post Office United Kingdom Mixe-use investment Branding, print, digital Mount Pleasant
- 6. Discovery Park CLIENT COUNTRY MARKET MARKETING TOOLS Pfizer United Kingdom Investment Branding, print
- 7. Camden Quarter CLIENT COUNTRY MARKET MARKETING TOOLS Morrison’s & Camden Council United Kingdom Mixed use Branding, digital, print