Fun, VIE, CO Teambuilding

1. PHASE 1, FUN PRODUCTIONS &
VIE EVENTS
http://funproductions.com
http://vie4events.com

2. Target Market 1
Mid- to large-sized, interconnected companies. More than 100 employees.
• Includes not only companies but also charities and nonprofit organizations.
• Savvy and dynamic
• Companies that want to take the pressure of planning an event off their plate.
• They are efficient, busy and want to just “get the job done.”
• They have a budget and are looking to maximize FUN first, not minimize cost.
• Their departments do not operate in silos. Departments talk to each other, and if they have various office
locations, there is communication between them.
• Focused on efficiency, and quick to act & make decisions.
• They value their employees and want them to know that
Challenge: Nationwide, less companies are investing in company picnics today than in the past. The reason:
money and time.
Opportunity: Communicate the importance of showing employees that they are valued and important.
Educate companies about the effect that fun has on productivity. Make a business case for fun.
Opportunity: Clearly communicate the fact that working with Fun will be easy and stress free.

3. Target Market 2
Schools -- High School & Colleges. Student groups & Activities Directors.
• Even though their budget is not as large as most corporations, they have a budget big enough to hire
outside amusement and entertainment
• They have a lot of annual events
• Annual events are a large part of schools: the annual casino night, homecoming, prom, lock-ins, Welcome
Weeks, football nights, etc.
Challenge: There are a lot of “hoops to jump through” on the legal & financial side.
Opportunity: Communicate experience, expertise and Fun’s ability to guide those in charge of the event.
Challenge: There isn’t one person in charge of all college events.
Opportunities: College calendar of events, central areas on campus often feature advertisements for specific
unscheduled events, campus events that are relevant to specific departments, use social media to engage with
these groups of students, including fraternities and sororities.

4. Target Market 3
Individuals hosting private parties and social events such as Bah Mitzvahs, adult
birthday parties, anniversary parties and reunions.
• In the middle- to upper-income levels
• Have some spare income but no spare time. Families demand attention,
employees are overburdened, and the details of planning an event is
overwhelming. They are looking for help.
• Most likely to live in affluent suburbs
Challenge: Reaching them.
Opportunity: Digital marketing – SEO, PPC, Social Media

5. Site is divided into three main sections:
Corporate Events
Work should be fun
Social Events
Life should be fun
School Events
School should be fun

6. Key Components of Our Message
FUN: emphasize the word “fun”.
VIE: Emphasize the words “high-tech”, “cutting-edge”, “innovative”.
We are a one-stop-shop for fun, innovative events of all sizes. We are, quite simply, the most reliable,
dynamic, trustworthy, personable, friendly company in the industry. We’ve got everything you need for
your next great event. Why go anywhere else?
Talking points:
• We are your one-stop shop for fun, innovative, memorable events. Whether you’re planning a Bah
Mitzvah, company picnic, or anything in between, our friendly, professional staff has been
delivering fun since 1991.
• Fun ideas. We can help you host an event that your guests will be talking about for years.
• Fun people. You’ll love our people as much as your entertainment. In fact, our staff is often what
our customers love the most about us. They are prompt, courteous, professional, and of course–
loads of FUN.
• Easy-peasy. You’ll love how easy we are to work with and how much of the event we take off your
shoulders.

7. Corporate Events
Work should be fun
Picnics. Holiday parties. Customer appreciations. Tradeshows. Conventions. Galas. Fundraisers.
We work with the most savvy, dynamic and FUN companies throughout Colorado to turn their company events into an
experience they will never forget. Our philosophy is simple: Corporate events should be easy, unique, personal and
FUN. Our creative event planners have years of experience and access to all the amusements, performers and event
staff you need to make your event remarkable. Working with us on your next event is extremely simple. Give us a call
and tell us who, what and when and let us take care of the rest.
Our event planners will help coordinate and manage your event with care, creativity and attention to details, including:
• Finding the perfect venue
• Contact an experienced caterer and selecting a menu
• Choosing an innovative theme
• Deciding what entertainment and activities you will have
• Building remarkable décor
• Eliminating your stress!
Company events are more than just a nice gesture – they are an investment in the bottom line. When done right,
corporate events can help build morale, show your employees appreciation, demonstrate your commitment to them
and their families and strengthen communication. Most importantly – it will bring everyone together to have FUN.

8. Private Parties and Social Events
Life should be fun.
Private Parties and Social Events
We think you should get to be a guest at your own event. Our philosophy is simple: Events should be easy, unique,
personal and FUN. Our creative event planners have years of experience and access to all the amusements, performers
and staff you need to make your event remarkable.
We work with amazing people throughout Colorado to produce creative, unique, vibrant and FUN events that will have
your guests talking for years. Working with us is extremely simple. We work with the best caterers, venues and
entertainment artists in the area and have a HUGE inventory of activities and amusements that are clean and well
maintained.
Our event planners will help coordinate and manage your event from start to finish, with care, creativity and attention
to details, including:
• Finding the perfect venue
• Contact an experienced caterer and selecting a menu
• Choosing an innovative theme
• Deciding what entertainment and activities you will have
• Building remarkable décor
• Eliminating your stress!
Give us a call and tell us who, what and when and let us take care of the rest.

9. School Events
School should be fun
School should be fun.
After Proms. Spring Flings. Welcome Weeks. Pep Rallies. Homecoming Rush. Fall Festivals. Carnivals.
We work with the most creative, dynamic and FUN schools, colleges and student groups in the country to create events that will
have people talking for years.
Our philosophy is simple: Your event should be easy, innovative, personal and FUN.
We are here to save you time and money! Our creative event planners have years of experience and access to all the
amusements, performers and event staff you need to make your event remarkable. Working with us on your next event is
extremely simple. Give us a call and tell us who, what and when and let us take care of the rest.
Our event planners will help coordinate and manage your event with care, creativity and attention to details, including:
• Finding the perfect venue
• Contact an experienced caterer and selecting a menu
• Choosing an innovative theme
• Deciding what entertainment and activities you will have
• Building remarkable décor
• Eliminating your stress!

10. PHASE 1, COLORADO TEAM BUILDING
http://coloradoteambuildingevents.com

11. Target Market #1
Company “A”: Medium to large sized companies interested in company-wide team
building activities that mix people from different departments up, allowing them to get to
know people that they might not otherwise interact with.
Target Market #2
Company “B”: Small companies (less than 50 people) and individual departments within
larger companies. These are our “B” clients, although this group constitutes the majority
of our business now. We want to continue to do business with this group, although we
would rather have more “A” clients than “B” clients. These small groups are willing to
spend a surprising amount of money for team building events. They generally call us
because they have already decided to plan a team building event and happen upon our
website while online looking for ideas.
Target Market #3
Groups and Associations: PTO’s, The National Guard, the VRCC (Veterinary referral
company of Colorado), LLS (Leukemia and lymphoma society). Our role with groups like
this is to support their fundraising activities. For example, instead of the traditional golf
tournament, we help them conduct an amazing race.

12. Ideal Client Characteristics
• They have a strong positive culture that is firmly grounded in a meaningful
purpose. They are focused on creating an environment that supports and rewards
excellence, honesty, mutual support and fair dealings – where people get great
results and are treated well.
• They offer real opportunities to grow professionally. They understand the value of
training and professional development.
• They have a firm “no asshole” rule. They don’t hire people who are dishonest,
narcissistic, abusive, prejudiced, lazy, etc.
• They don’t assume that people are slackers who just want to do the least possible
to get by; they recognize and call upon the built-in attraction to challenging work.
They offer plenty of opportunities for their people to grow and stretch their
thinking and their skills.
• They know their values and have incorporated those values into their culture.
Their values form the foundation for everything they do: hiring, setting strategy,
setting up rewards and creating recognition programs.
• They encourage non-hierarchical interactions and cross-departmental interactions.
• They see fun, humor and relaxation as allies, not enemies of hard work.

13. Challenges to Overcome
 Many organizations hold a tight reign on training budgets
because they fear people will leave the organization after
they’ve invested all this money in them.
 Investing in stuff like this is intangible and difficult to measure
the ROI. Many departments are charged with showing
management that team-building activities are financially
justified.
 Clients have participated, or who have staff who have
participated, in team-building activities and events that they feel
were not worthwhile. As a result, they are not very enthusiastic
about participating in more team-building activities.

14. Core Brand Message
Work should be fun
Messages:
– A team-building event with Colorado Team Building could be the most
strategic thing you do for business this year.
– You might not have thought about team building as a vital part of your
strategic plan, but that’s exactly what it should be. Most of us have, at one
time or another, participated in team-building activities that were a
pointless waste of time. Which is sad, because high-functioning teams are
one of the most important components to organizational success. If you
want engagement and commitment, you must invest in your teams.
– With every event, we create a structured strategic approach that will
actually build your team. We put a lot of time and thought into the agenda
so that your event achieves your goals and delivers an outcome that
supports your overall strategy.

15. Talking Points
• Easy. Effortless. Seamless. We take care of the entire event. You tell us what, when and how many
and we take care of the rest. We provide the staff, agenda, emcee, and theme props & décor if
needed. We can create a price based on all the above elements or work with your budget to get
you the most bang for your buck!
• Team-building events should accomplish specific, measurable objectives and improve your
organization in tangible ways. We build measurement and assessment into every event so that you
can see the tangible results from your investment.
• “Fun” does not mean mindless entertainment or pointless activity. Team-building activities should
be fun (duh!), but the most enjoyable things in life stem from meaningful events. At Colorado Team
Building, “fun” means challenging activities that stretch thinking and skills and achieve a purpose.
• The most successful companies in the world devote significantly more time and resources to the
professional development of their people. Team building is a tangible opportunity to increase
communication, reinforce your organizational culture, encourage innovation, and build rapport and
accountability.
• Telling is not the same as teaching. Team building activities should be designed to lower walls of
resistance and stress through experiential learning.
• Fun, humor and relaxation are allies or hard work, not the enemy. Team-building events are a way
to step back from the hamster wheel of business so that we can see things more clearly, quiet our
mind and gain valuable insight.