A basic introduction to marketing campaigns. Some helpful tips and questions to get you started with a successful campaign for your company! Through https://genm.co!

1. Social Media
Marketing: Campaigns
One Millennial’s Perspective

2. Social Media Marketing: Why?
● Millennials spent an average of 17.8 hours A DAY on
social media in 2016
○ Time online has increased for ALL AGE GROUPS, even in the
last decade
■ This means a lot of potential advertising for businesses
● Social Medias are always changing, but will probably
be around for a while
○ Allows your business to prove its relevancy
○ Allows businesses to establish more personal relationships
with consumers
■ Can respond to questions, comments, and concerns in
real time
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Pro tip: Always be on the
lookout for new social
medias; you never know
what will be helpful for our
company!

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Social Media Marketing: Campaign Strategies
What is a Marketing Campaign?
● Specific strategies and goals to effectively reach a target market
and convince them to invest in a specific product
Steps of a Campaign:
1. Evaluate your target demographic
2. Design your brand’s voice, message, and presentation
3. Choose Social Media Platform for your company
4. Use software to track consumer’s information intake and
responses to provide higher quality customer service
5. Be Consistent!!!

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n.co.uk/wp-content/uploads/2011/
02/Target-audience1-300x225.jpgSocial Media Marketing: Target Market
What is your product and who do you want to buy
it?
What qualities do your target market share?
Why is this specific group more likely to buy your
product than any other group?
How and where is your target market getting
information about you?
When will your target market buy your product?
ALWAYS - The internet never sleeps!
Pro tip: Be willing to change your target
market or your marketing strategy if it
doesn’t succeed the first time. Social
Media is always changing, and so should
you!

5. Social Media Marketing: Choosing Your Platform
1. Who are you trying to sell your product to?
2. What social media platform does your
demographic use the most?
3. Is your product easily accessible through
that platform?
4. Can you track consumer data to distinguish
between potential customers and confirmed
customers?
Pro tip: Be consistent across multiple
platforms to reach more social media users!

6. Social Media Marketing: Message, Presentation & Voice
● Message: why people should buy your product
○ What makes it unique and significant to your audience?
○ How do you want your company to sound?
■ Customer service versus promotions
● Presentation: how your message looks
○ Colors, fonts, pictures, graphics, animations
● Voice: how your company’s values and goals are communicated
to consumers
○ Tone, word choices, sentence structures
Pro tip: All 3 should work together to make your customers feel
comfortable with the product and the company as a whole!
Message
Presentation
Voice
Brand
Campaign
strategy
Target
Market
Media
Platform
People

7. Social Media Marketing: Tracking and Analytics
● Analytics: Discovering, interpreting, and
communicating meaningful data
○ How and when did your consumers find your
information?
○ Did they interact with it at all?
● It’s okay to use other software that helps track these
things:
○ Google Analytics
○ Hootsuite
Pro tip: Using Social Media Analytic trackers can help enhance your customer response and
retargeting time by allowing you to focus on content while the tracker focuses on how to help
you maximize your qualified and content leads!

8. Social Media Marketing: Be Consistent!
● Once you decide on a message, voice, and
presentation, offer the same experience on every
social media platform you have!
● No one wants to be uncertain about the product
they are investing in!
● Stick with your plan for your company!
○ Even though it may need tweaking, often your initial
plan will serve you better in the long run than trying to
constantly change it
Pro tip: Write down your goals
for your brand to compare all
new content to your ideals.

9. Social Media Marketing: It’s Okay to Ask For Help!
Pro tip: Learn more skills through helpful
companies! For more help with your
social media marketing, visit GenM!
https://genm.co
● Don’t forget that your company is
made of lots of people for a reason
○ Ask them for help or advice if you
feel stuck or insecure about how
to make a campaign or to market
your product for a specific
platform!