My Brighton SEO presentation highlighting why content audits shouldn't just be used for SEO.

1. Content audits aren’t
just for SEO!
Rebekah Dunne | Sweet Digital
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@RebekahDunne

2. I’m here to
talk about
content
audits
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3. Why not SEO
content
audits?
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4. Because
content isn’t
just for SEO
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5. Content can
help SEO
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6. But it has its
own role
like...
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7. Engagement

8. Education

9. Entertainment

10. And more

11. These can
impact SEO:
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12. Engagement
=
Rankings

13. Education
=
Qualified Audience
=
Conversions
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14. Entertainment
=
Better UX
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15. You get the picture
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16. A few extra things
about content audits

17. Not
necessarily
one size
fits all
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18. There’s
flexibility
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19. What works
for you may
not work for
someone else
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20. The five types of
content audits

21. Initial Ongoing
Monthly / Annual
Competitor Quick wins

22. 1. Initial content audits

23. An insight
into the
past
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24. Audience
preferences
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25. Content
gaps
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26. Measure
impact
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27. 2. Ongoing content audits

28. Ensures
consistency
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29. Heading
structure
✓
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30. Alt text
✓
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31. Call to
action
✓
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32. Internal
linking
✓
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33. Goal
setting
✓
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34. 3. Monthly / Annual content
audits

35. Perfect for
swift
reporting
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36. Performance
review and
forward
planning
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37. Helps you
find the best
person for
each topic
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38. 4. Competitor content
audits

39. What
audience
are they
targeting?
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40. Suss out
competitor
strategy
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41. 5. Quick wins

42. Mostly for
blog post
audits
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43. Save
content from
looking
outdated
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44. Quick updates
/ restructuring
to boost
performance
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45. Prevents the
same work
being done
twice
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46. Better synergy
between posts
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47. How to get a client onboard
with audits

48. Content
audits take
time
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49. Here’s how to
get the
decision-maker
onboard
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50. Pre-agree the
type of audit
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51. Initial Quick wins
Strategy creation
Competitor

52. Ongoing Annual
Performance analysis
Monthly

53. Pre-agree the
time-frame
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54. Set metrics
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55. How
historical
you go
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Key takeaways

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Content audits cover
more than just seo

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There’s multiple types of
content audits

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Always get the client
onboard first

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Thank you!