Turn you social media homework into social media happiness with this easy to follow guide on choosing the right social channels for your marketing needs.

1. social media homework =
social media happiness
Rebekah Lambert
Unashamedly Creative
www.unashamedlycreative.com.au
rebekah@unashamedlycreative.com.au

2. Why social media?
It’s marketing you can control
To a point, its fairly cheap
Your customers can talk back
It shows you’re forward thinking
It’s a great way to connect with
peers and influencers
Opportunity lives here
Community, community,
community

3. Your social media motivation
What problem am I solving?
What underlying message do I want
to give about my company?
What do I want out of this on a
business level?
What do I want to get out of it
personally?
Who are my audience? What do they
look like?
What am I giving them?
What social media inspires me?

4. Motivations meet planning
Why do I want to use social
media?
What channels do I feel
confident using?
Where would my intended
audience hang out?
How will I position myself
across each channel?
When will I have time to focus
on social media?

5. The Anatomy of Good Social
Snappy, succinct headlines
A call to action
It looks neat and tidy (link
shortening is yummy)
It’s about the consumer, not the
presenter- always ask “what’s in
it for me” from the customers
point of view
Your personality is consistent
Each part of your social share is
used to the best possible
advantage

6. Frame it, baby.

8. It’s not hard work. It’s a
game!
Treat social media is online
gamification
Give yourself time to enjoy it- and
be kind to yourself as you do
Make it a part of your education
process & staying up with trends
Time Box the process
Create collection points like
Pinterest Boards, use bookmarking
tools, Excel and so on
Report on what you do, and treat it
like a high score battle

9. Reporting is necessary
Make use of Google Analytics
Track your social media
analytics
Choose soft values outside of
the hard data you think matter
Look for things that change
that you can’t measure (e.g.
Less help calls on a topic)
Use it as an opportunity to
profile your members
Trial and learn

10. Beyond Scheduling and Punching
In
Make time for chat- schedule the
chat so it doesn’t become all
consuming
Capture information as you go
Join in Twitter chats, Google
hangouts & communities, Facebook
fan pages & groups
Take the online offline
Make your social media a
community
Intrigue people by being real and
useful

11. You need tools in your tool
belt
Cheap, no degree in physics
required scheduling is Buffer
Commun.it is your reporting
and staying in touch friend*
PicMonkey makes visuals
simple
Discover content and share
your own with StumbleUpon
Scoop.it makes information
collation super simple

12. Go beyond the Facebook
Twitterdome
Become an expert on Medium
Add the extra level with
Google Help Outs or forums
Give Pinterest a story
Link up on LinkedIn
Make friends with Meetup
Crowdfund your way to
presale happiness
Instant behind the scenes with
Instagram
Know your niche social media

14. No such thing as competition
Do a competitor analysis- what
do they rock at and what do
you do better?
Be honest about who you are
and what you offer
Stay focussed on your story and
your goals
Make a friend of your enemyfor leads, info, less stress and
because they market your
industry well, too

15. Avoiding the traps
Social media narcissism starts
with enjoying the sound of your
own voice
Don’t invite FOMO to have a
party in your head
Your brain often confuses
talking for action...and social
media is a great way to reinforce
this problem
Trolls: Decide when to starve,
when to tickle, when to rescue,
and when to execute

16. Stay motivated
Capture info every day in
preparation
Drink water
Play the music loud
Allow yourself to get side tracked
on the internet
If someone makes you cranky, use it
to make more content
Dance with the dog, kids or broom
Chase opportunities to tell your
story
Add giving as part of the process

18. The Common Myths
• Don’t link Facebook to Twitter
•
•
•
•
•
•
& vice versa
Intro content you share from
others
Hashtags are evil
Say something every 3 hours
Broadcast the same thing on all
channels
You shouldn’t use scheduling
tools
It’s from me, they’ll work it out

19. Myth #1: Don’t link channels
- it’s annoying!
Nobody tunes into you 24/7, so
treat it like a catch up or re-run
Not everyone who follows you on
one channel will follow you on
another
Smart social media makers use it as
texture and variety
Make intelligent decisions based on
your audience and the content
The attack of the killer
linked social media
accounts!

20. Myth #2: <your name>
presents...
Your channel, you’re always
presenting it! Save the drum
rolls for special events
Look for opportunities to incite
debate or create conversation, or
giving it a seal of approval... But
not all the time
The 50/50 rule is tarnished by
the sound of your never ceasing
voice
BTW, unless your cat can type,
the tweets are always your own

21. Myth #3: Stay away from the
hash
Hashtags help provide a way to
find the content social media
users want to consume
It helps people who don’t know
your brand find you
You can use them as a vehicle to
support causes, show a sense of
humour, and find associations
Moderation in #hashtags is the
key

22. Myth #4: Say something every 3
hours
Content for content’s sake
dilutes your ability to seem
credible
Study your own audience
and find out when they tune
in
Visibility of your social
media content depends on
people enjoying it
ALWAYS refer to the aims
you’ve set down for each
channel

23. Myth #5: Say it everywhere!
Different social media channels
have different audiences
expecting different things
People who follow you on a lot
of channels receiving the same
message at the same time may
get sick of you
You’re missing the opportunity
to create touch point marketing

24. Myth #6: Manual labour is
awesome
The days of scheduling tools
not showing up in feeds is
over
If you are smart about how
you schedule and make it a
part of your strategy. People
won’t notice the difference
Think about your scheduling
as making a slow cooked
meal, and the manual
additions as the spices

25. Myth #7: People get it
straight away
WHAT?

26. Check In time
Are your reports showing growth
across your metrics?
Are you getting influencers and
leads from the effort?
Are you enjoying yourself?
Are you meeting the goals you set
yourself at the beginning?
Is your business story growing?
What should you change, leave
behind or keep doing?
What’s the next experiment?

27. This presentation was brought to you
by...
marketing | copywriting | content
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