We’ve all heard the adage that CONTENT IS KING! But, as marketing professionals, creating content that drives ROI can be a challenge. Learn: - What types of content drive ROI and which ones don’t - How to attract the right types of customers with your content strategy - How to conduct relevant content marketing research - What channels work best to promote your content - What content marketing tools every digital marketer should be using - How to measure content marketing success in a way that makes sense to the CEO Whether you manage your own social media or work within a team, finding the right balance, rhythm and flow for your online content is crucial. Unfortunately, many don’t know where to begin. Have you ever found yourself saying something like this? • I don’t know what kind of content to produce. • I don’t know what my customers want. • I don’t know how to research my audience. • I don’t know how to promote my content. • I don’t know how to re-use my content. Use content marketing to tell your story, break through the noise and connect with your target market!

1. How to Become a
 www.rebekahradice.com
CONTENT MARKETING
Secrets to a
SUPER-STICKY Strategy
POWERHOUSE

2. Content Marketing
is connection
marketing. It’s
offering the right
content to the
right people with
the right
frequency and
consistency.

3. Relationship Marketing
Building one
relationship at
a time.

4. People Aren’t Numbers
Are you still
missing the
BIG picture?

5. Add Value
How can you
bring more to
the table than
you came
with?

6. Become a Valuable Resource
Be
unforgettable
to avoid
extinction!

7. Borders vs. Barnes and Noble
Why did
Barnes and
Noble survive?
Innovation!

8. The Key to Survival
Looking
to the
future!

9. What Does Content Marketing
actually look like?

10. It’s the content you create
Blog posts, videos, webinars, presentations, Infographics
and podcasts.

11. It drives sales…
boosts your bottom line and
connects consumers to your brand.
In other words - it helps you tell your
story in a powerful and meaningful
way.

12. Great Companies…
Tell great stories. They create an emotional bond with their customers.

13. Coca-Cola has been
telling their story
through compelling
campaigns since 1944.

14. It’s all about YOU!
Stories:
 Create differentiation

15. Stories:
 Allow you to stand
out in a crowded
marketplace

16. Stories:
 Offer maximum
impact with less
effort

17. And making an impact is more important than ever before.
 Twitter has 284 million monthly active users
 Instagram has 300 million monthly active users
 Facebook has 1.35 BILLION monthly active users
 74% of online adults (ages 18+) use social networks regularly
 23% are on Twitter
 71% are on Facebook

18.  Creating more content?
 Posting more often?
 Racing to keep up?
How are you
standing out?

19. The differentiator is
you. It’s your message
and the value you
provide to your
community.

20. Have you said this…
I don’t know what kind of content to produce
I don’t know what my customers
want
I don’t know how to research my
audience
I don’t know how to promote my
content
I don’t know how to reuse my
content

21. 1. Define Objectives:
 Raise awareness
 Extend your reach
 Build thought leadership
 Grow your brand
 Launch a product
 Promote a book

22. 2. Drill down into specific goals:
“Raise awareness around a social media training system to add 500
new members into the program.”
“Build thought leadership through the launch of my New York Times
Best selling book.”

23. 3. Do your research!
Who is your target market? What do they look
like, do for a living and what problems do you
solve?

24. 4. Identify content
What do you have and what will you produce?
To become a
content
marketing
powerhouse, you
have to create
SHARE WORTHY
content!

25. Create and Curate
Share content that resonates with your audience
Use the
right tools!
• Post Planner
• BuzzSumo
• Twitter Lists

26. 5. Understand each social network
How will they support your objectives?
• Facebook - Attract Potential Clients
• Twitter - Build a Credible Reputation
• Google Plus – Connect with Like-Minded Business
Professionals
• Pinterest – Tell Your Visual Story
• Instagram – Diversify Your Marketing Efforts
• YouTube – Drive Traffic to Your Website and Blog

27. 6. Commit
To a consistent content creation and posting schedule.

28. 7. Get involved
In the conversation. Be a giver, not a taker!
Use Tools to Listen, Respond, Share and Stay Interactive
• Sprout Social
• Buffer
• Tailwind

29. 8. Create a system
• Excel
• Google Calendar
• Co-Schedule (WordPress)
• Social Media Tools:
• Sprout Social
• Buffer

30. 9. Promote!
Use social media to
spread the word!

31. 10. Create your daily workflow
Rinse
and
repeat!

32. LET’S CONNECT!
www.rebekahradice.com
TWITTER: @REBEKAHRADICE
GOOGLE PLUS: +REBEKAHRADICE
FACEBOOK: REBEKAHRADICELLC
INSTAGRAM: /REBEKAHRADICE