Reckon conference 2014 - Leveraging social media for accountants
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This presentation was given by Rebecca Kington at Reckon Conference 2014 held at the Hilton in Sydney in August.
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Reckon conference 2014 - Leveraging social media for accountants
- 1. LEVERAGING SOCIAL MEDIA Understanding how online engagement can help your business
- 2. The Statistics: • 13M Aussies use Facebook • 4M are on Linkedin • A couple of million are on Twitter and Instagram • We’re now spending over 50% of media time online • Of that 50% around a quarter is spent is social media
- 3. Today’s session will cover: Relationships, Relevance and Return in social media Whether you’re part of social media already or have only dabbled, this session is designed to help you: • Get ideas to better define your social media strategy, and • Talk about ways you can ensure your contribution is well received and helps your business. This is a workshop – please get involved – share ideas and experience – ask questions.
- 4. How social are you? Are you comfortable using social media? Is content hard to come by? Are you concerned about return on investment?
- 5. First – take a look at this: #Icebucketchallenge is a great example of the power of social media and its global scale...but not everything has to be this extreme.
- 6. RELATIONSHIPS Social media provides the platform for building relationships with many people interested in what you have to say and in what you sell
- 7. People want to deal with people they trust
- 8. Social media provides platforms through which we can engage with groups of people in real-time
- 9. Engagement is more important than likes
- 10. VS
- 11. Over 70% of people who get a quick & effective company response on social media are likely to recommend that brand to others
- 12. Original source: Kogan Original source: CPA Australia Original source: Reckon Conversation starters
- 13. RELEVANCE Always be listening so you can participate in social media in an authentic and interesting personal way.
- 14. What’s you social media objective? Examples: • Hear what your clients are talking about •To keep in touch with current customers on a regular basis • To find new customers • To connect with other professionals to get advice and share ideas.
- 15. Your clients are talking online – social media is where you can listen to them
- 18. RETURN Monitor your activity to understand what resonates with people and leverage activities that work well to spread your name further
- 19. Consider whether your activities: • Help build trust • Establish you as an expert • Increased awareness of your business • Improved your knowledge • Changed perceptions • Help tell your story • Build community
- 20. ReckonHQ Join us on social media – you’ll find ReckonHQ on: Facebook Linkedin Instagram Twitter Google+
- 21. Through one-on-one conversations online you can make your clients part of your business story and build a community around what your business does.
- 22. THANK YOU Let’s connect on social media Follow on Twitter: @ReckonHQ and @BecKington