12 Days of Sourcing Recap (2020)

The Plan
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The Platform for Modern Recruiting
FORMERLY KNOWN AS ZENSOURCER

Integrate with
• LinkedIn
• Gmail / Outlook
• ATS Combines
• Tracking
Spreadsheet
• Email Templates
• Calendar
Reminders
Save time: Gem ties together your entire sourcing stack

Automate
follow-ups
alongside
LinkedIn

2xConversion to
Initial Phone Screen
4xSourcing Speed
More ROI on time spent sourcing

See analytics into what’s working
Track views, clicks, and
replies to test subject
lines, templates, and even
time of day.

The Gem platform
and team are like a
superpower. It has dramatically
increased my number of Initial
Phone Screens
booked in 2 weeks.
Mandy Zavala
Core Biz Recruiter
For the first time, Gem
allows us to track our entire
funnel from reach out to
offer out, giving us
unparalleled visibility into our
hiring process.
Mike Moriarty
Global Head of
Engineering Recruiting
Gem is a strategic partner
that creates efficiency
throughout
the candidate lifecycle, from
sourcing to managing
relationships over time.
Glen Evans
Head of Global Recruiting
What our customers say about Gem

Joe Totten
joe@gem.com
Want to learn more?

Hi – I’m Brian Fink, your host
for today’s webinar

NATURAL LANGUAGE SEARCH
(OR KEYWORDLESS SEARCH)
Three Important Things To Know
1. Never Over Complicate Your Search
2. Forget the Basics
3. Build Your Search Like You Talk

How would you find an Engineer?
We need to find an Engineer that has outgrown their position. They want
more. They have a background in all things technical and possess every
keyword under the sun on their resume.
The hiring team wants an Engineer that has a business background with
experience managing 20 or more people in a group that exceeds $15mm.

Here’s What We Do While Others Trip Over Keywords
We skip the keywords and silly jargon and target an Engineer that's come
up through the ranks, took their beating and is now setting the standard
at their company
We focus on that companies size so that we can safely assume their
managers have the authority to oversee the target revenue size.

Building the Search
Let’s role play the conversation in my head that I might have with the candidate.
Us: "Tell me what you are responsible for".
Candidate: "I manage a $15mm group with of 30 Engineers focused on design and
product research."

Building the Search
We build our search as if we are transcribing the conversation we just had with our ideal
candidate.
I (manage OR oversee OR lead) (engineer OR engineers OR engineering) (group OR
department OR "business") (revenue OR revenues) (15 OR 10 OR 20 OR 30) (million
OR millions)

NATURAL LANGUAGE
SEARCH
(OR KEYWORDLESS
SEARCH)

Let’s narrow the search just with (intitle:resume OR inurl:resume)
(intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR
engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20
OR 30) (million OR millions)

Let’s narrow it a little more by getting rid of the examples by adding
these exclusionary terms to the end of our search:
- sample –”resume writer” –”example of”
(intitle:resume OR inurl:resume) I (manage OR oversee OR lead) (engineer OR engineers OR
engineering) (group OR department OR "business") (revenue OR revenues) (15 OR 10 OR 20
OR 30) (million OR millions) - sample –”resume writer” –”example of”

HOW TO FIND CONFERENCE ATTENDEES
 Candidate Engagement
 Researching Niche Profiles & Finding Secret Participants
 Best Candidates are Speakers

 site:mgma.com inurl:attendees
 filetype:xls intitle:attendees medical
 ext:pdf inurl:conference "first name" "last name" healthcare
 attendees name email phone title company "gmail.com"
 intitle:conference medical "delegate list" Joe John Maria

HASHTAGS
Every conference runs a hashtag and we LOVE to use these
hashtags everywhere. Twitter, Instagram, Facebook,
LinkedIn, on a T-shirt and sometimes even in our #private
#messenger #conversations.

INSTAGRAM… AND THE DM
Let's say that we are looking for Content Marketer. We'd probably come up
with a simple search string like:
site:instagram.com (“content marketing” OR “inbound marketing” OR “content writer”
OR “Demand Generation” OR “Content Marketer”) (“new york” OR nyc)

INSTAGRAM… AND THE DM
site:instagram.com (“content
marketing” OR “inbound marketing”
OR “content writer” OR “Demand
Generation” OR “Content Marketer”)
(“new york” OR nyc)

BUILDING A SOURCING TOOLBOX
WHY AND HOW
When creating a sourcing team toolbox there are categories to consider
including as well as platforms to utilize for hosting your selected tools.
Some recommended categories could include:
1.Tools for finding contact info
2.Data extraction tools
3.Talent communities and forums relevant to the roles
4.Pre-built Boolean searches
5.Organization tools
6.Custom search engines
7.Company programs and portals like your ATS, CRM etc.

BUILDING A SOURCING TOOLBOX
Here are 3 that Erin recommends:
1.Start.me
2.Google Sheets
3.OneTab

12 Days of Sourcing Recap (2020)

12 Days of Sourcing Recap (2020)

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12 Days of Sourcing Recap (2020)

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