Time to pull out your thinking cap… We want you to take a moment to picture your current job postings. Does this sound familiar? Long text document with 20 to 30 beneficial traits or skills you’d like in a candidate A few paragraphs (for appearance’s sake) Some bullet points Required EEOC language The word “ninja” Now, imagine that same post scrolled in quill pen, gently floating away via carrier pigeon. Sound a little outdated? You can do better than medieval, and we’re going to show you how. This is Where Video Comes In Elena Valentine, CEO & Co-Founder of Skill Scout, has dedicated her entire career to modernizing the Talent Acquisition through video content and visual storytelling. Elena is an expert in leveraging video stories in the workplace. With the motto “you cannot be what you cannot see” Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has built a world class media company. Their films have helped clients like Nike and American Airlines engage candidates and employees alike. She was recently named “HR Superhero of the Year” by DisruptHR Chicago. She is also the co-founder of Mezcla Media Collective. A non-profit that elevates women filmmakers of color. Next up for Elena and her team is the Humans@Work documentary series that shares stories of people who find passion and meaning in their work. Her daily mission is “Helping Teams Attract, Engage, and Retain Talent Through Workplace Media.” Her mission for this webinar: To take to you through a step-by step-process that will create candidate engagement and help you snag your best talent (and also get rid of those boring old job posts). What you’re going to learn: How to use photos and video to take your job postings from “Bland to BAM” How to improve your company’s image Using video and photo to entice qualified candidates who want to work with you More… These are tools you have at your fingertips and can be utilized to promote you from Carrier Pigeon to Magnificent Job Posting Magician. Convinced? Yeah, so are we, along with the entire TA industry. Video is a must if you’re going to stay on top of your game. Elena will teach you how. And no worries, if you can’t sit for the webinar, simply register – we’ll send you the video and slide deck so you can learn on your own time. What do you say?

1. !
Are you currently using video?
When it comes to (recruitment)
video, what’s your biggest fear?

6. "
“67% of employers believe retention rates would be higher if
candidates had a clearer picture of what to expect about working
at a company before taking the job.”
Glassdoor | Harris Interactive Survey

7. LOOK FAMILIAR?
removed, to protect
the innocent
Video is a
superpower
Video is a
superpower

8. AND THIS?
…training
…benefits
…internal communications
…events

9. I’m Elena.
I’m a job nerd.

10. WE ARE WORKPLACE STORYTELLERS

11. !!
WE’VE MADE 1,600+ WORKPLACE VIDEOS

12. If you’re on this webinar…
You are already a video believer
Your team is on board with video
If this is not the case..I’ve got some resources for you.
Send me an email during this webinar.
Email Subject: I’m In!
elena@skillscout.me

13. The 3 Take Aways
Take Away #1 | How to craft and plan a recruitment
video that candidates actually want to watch.
Take Away #2 | How YOU can capture this kind of
video in less than 1 hour.
Take Away #3 | How to activate your job video to
attract quality candidates.

14. The Many (Video) Stories of Talent Acquisition
Companies
Asynchronous
Synchronous
• Jobs
• Meet Your Recruiter
• Company Culture
• Departmental overview
• Skills overview
• Employee Highlights
• Behind The Scenes of a..
• Recruiting event
• Orientation
• What to expect in the..
• Application process
• Interview Process
• Welcome to the Team
…the list goes on

17. !#
How do I plan my video?

18. How do I select which role to focus on?
Companies
Asynchronous
Synchronous
• What is my evergreen role?
• What is my hardest to fill role?
• Which role could use a serious reality
check?
• What role do candidates have the
hardest time understanding?

19. INGREDIENTS FOR A GREAT JOB VIDEO
BE SPECIFIC
KEEP IT REAL
2 MINUTES, TOPS
SHOW, DON’T TELL
SHARE YOUR “WHY”

20. BE SPECIFIC
• Pick one job to feature
• Realistic job preview
• Talk to 1-2 people

21. KEEP IT REAL
• Ethnographic research
mindset- Discover!
• Capture productivity.
Don’t stop it.
• No scripts.
• Employees are the
experts of their
experience.
• Show stuff that makes
people quit!

22. 2 MINUTES, TOPS
• Candidates watch for 1:36
• Focus on top 2-3 tasks
• Spend 30 seconds on each
task

23. SHOW, DON’T TELL
• Minimize talking heads.
• Show the work
environment.
• Wide, medium and
closeup shots.

24. SHARE YOUR “WHY”/IMPACT
• How does this role fit into the
larger company mission?
• What would happen if this role
didn’t exist?
• What would happen if people in
this role didn’t show up
tomorrow?
• How does this role make the
company/clients/[insert key
stakeholders] more awesome?

25. $%
How do I get my
colleagues to participate?

26. TREAT VIDEO AS A CELEBRATION

27. TREAT VIDEO AS A CELEBRATION
This job video filming should feel more like a celebration of your work. It will
be painless, and we might actually have fun together! :)
With that, here are some pointers (and stress relievers) for our interview:
• There are no wrong or right answers. You are the EXPERT of your
experience
• This should feel like an authentic and informal conversation. No scripts
here!
I have attached our sample discussion guide to prep beforehand. Here is an
example of what this will look like once it all comes together!
STEAL THIS EMAIL TEMPLATE!

28. ACKNOWLEDGE WITH INCENTIVES

29. PUT YOUR TALENT AT EASE
1. Share the questions beforehand
2. Layout the process
3. Have them look at you
4. Empower them as “experts in their role
5. Have them simplify their language
6. Have them repeat your question back in their
response.
7. Ask if they have any questions.

30. &'
How do I capture my
video?

31. WE FILM
• Time
• Support
• Shelf Life
• Consistency
• Budget
• Glossy as inauthentic
skillscout.com/skill-scout-video-production

32. YOU FILM
• Budget friendly
• More video stories
• In-the-moment
• Employee generated = authentic
• Team capacity/capabilities
• Consistency
• Editing
• Time www.skillscout.com/do-it-yourself-job-videos

33. 55 % of active job seekers say employee-generated
content is more credible and trustworthy

34. WHAT YOU NEED
TRIPOD
MICROPHONE
KIT
LENS
CLEANER
HANDHELD
TRIPOD

35. 3535

36. 3636

37. HELPFUL ONE VIDEO TAKE TOOLS
I haven’t forgotten about my 3rd party recruiter peeps! Great for quick
and simple personalized recruiter intros.

38. HELPFUL ONE VIDEO TAKE TOOLS
Meet Senior Recruiting Sourcer Arron Daniels
linkedin.com/in/arrondaniels/

39. HELPFUL ONE VIDEO TAKE TOOLS
! Pretend the person is your camera. Talk to them… not
your camera.
! Say “Hi” and mean it.
! Find a couple of cool facts about them you like/thought
was interesting and mention/talk about it
! Keep it under 2 minutes
! Let them know how to get a hold of you and point it out
(literally point… breaks up the video monologue effect)
Arron’s Tips

40. CAPTURING QUALITY VIDEO
Audio Lighting Horizontal Heart

41. (!
WHAT TO COVER

42. 42CAPTURING BEAUTIFUL PHONE VIDEO 42CAPTURING BEAUTIFUL PHONE VIDEO

43. (&
CENTRALIZE & REVIEW FOOTAGE

44. EDITING OPTIONS
Do it in one take
iMovie, Windows Movie Maker
Filmic Pro | $20
Editing & Planning | Skill Scout

45. (%
Let’s see an example

46. ("("

47. (#
How do I activate my
video?

48. RECRUITING EVENTS

49. EMPLOYEE REFERRALS
Ooh! Now that’sa cool company!

50. RECRUITING OUTREACH

51. ON THE JOB POST

52. IN THE APPLICATION
“I immediately noticed that the
women behind and in front of the
camera were all women of color.
This stood out to me because I
would love to work in, and actively
seek, work environments run by
people, and particularly women, of
color.”
Skill Scout Application | 9/20/18

53. Email Subject: I’m In!
elena@skillscout.me
Get these resources!
Elena Valentine
elena@skillscout.me
Linkedin.com/in/
elenavalentine1/
@elena_valentine
@skillscout
LET’S STAY IN TOUCH