Marketing is Recruiting: A How-To Webinar

•

3 j'aime•692 vues

Free or almost free marketing tactics recruiting teams can use to hire more efficiently and build their reputation with candidates.

Recrutement & RH

#RDaily@KatrinaKibben @RecruitingBlogs@RecruitingBlogs
When Worlds Collide:
Applying Marketing Best
Practices to Recruiting Woes

#RDaily@KatrinaKibben @RecruitingBlogs
HOUSEKEEPING
§  Grab Tab
§  Audio Mode
§  How to ask a Question
This program is being recorded.
You can download the recording at
http://www.recruitingwebinars.com/
TIPS FOR USING YOUR CONTROL PANEL.

#RDaily@KatrinaKibben @RecruitingBlogs
§  Who is this?
§  SEO
§  Advocates for your jobs
§  Advertising
§  Measurement of job postings
§  Q&A
ON
AGENDA
the

#RDaily@KatrinaKibben @RecruitingBlogs
Managing Editor

#RDaily@KatrinaKibben @RecruitingBlogs
50%
Source: Jibe
#RDaily

#RDaily@KatrinaKibben @RecruitingBlogs
Start Taking Notes Now…
SEO

#RDaily@KatrinaKibben @RecruitingBlogs
250,000
Source: US Dept of Commerce

#RDaily@KatrinaKibben @RecruitingBlogs
Finding Waldo
1.  Job title
2.  Google Trends /
Indeed trends
3.  Do a search
4.  Findability

#RDaily@KatrinaKibben @RecruitingBlogs
SEO Hack: Findability
Source: FrugalRecruiter.com

#RDaily@KatrinaKibben @RecruitingBlogs
$0

#RDaily@KatrinaKibben @RecruitingBlogs
ADVOCATES

#RDaily@KatrinaKibben @RecruitingBlogs
86%
Source: Jobvite

#RDaily@KatrinaKibben @RecruitingBlogs
DID ANYONE
TURN INTO A
CANDIDATE?

#RDaily@KatrinaKibben @RecruitingBlogs
Expectation vs Reality

#RDaily@KatrinaKibben @RecruitingBlogs
What social media
channels are you using for
recruiting?
1.  Facebook
2.  LinkedIn
3.  Twitter
4.  Snapchat
5.  All
6.  None
POLL

#RDaily@KatrinaKibben @RecruitingBlogs
Advocate Hack: Facebook

#RDaily@KatrinaKibben @RecruitingBlogs
“The difference
between an audience
and a community is the
way the chairs are
facing.”
@StacyZapar

#RDaily@KatrinaKibben @RecruitingBlogs
ADVERTISING

#RDaily@KatrinaKibben @RecruitingBlogs
Advertising Don’ts
§  Targeting Everyone
§  Generic Messaging
§  Directing People To All
Jobs
§  Not Testing

#RDaily@KatrinaKibben @RecruitingBlogs
Advertising Must-Do
§  Utilize unique data for targeting
§  Target a minimally viable group
§  Pay CPC (cost per click) for large
groups
§  Pay CPM (cost per impression) for
smaller groups

#RDaily@KatrinaKibben @RecruitingBlogs
Case Study: LinkedIn Ads
§  Startup wanted a specific investor
§  Hyper-targeted ads to target network
§  1 cent = $120,000 of business

#RDaily@KatrinaKibben @RecruitingBlogs
>$50

#RDaily@KatrinaKibben @RecruitingBlogs
MEASUREMENT

#RDaily@KatrinaKibben @RecruitingBlogs
Clicks with
bit.ly

#RDaily@KatrinaKibben @RecruitingBlogs
Digital Experience Measurements
§  Bounce rate
§  Traffic by source
§  Network growth
§  Average session
duration
§  Clicks
http://rdaily.co/canexpdash

#RDaily@KatrinaKibben @RecruitingBlogs
43%
Source: Me

#RDaily@KatrinaKibben @RecruitingBlogs
Q&AQ&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.

#RDaily@KatrinaKibben @RecruitingBlogs
@katrinakibben
Katrina Kibben
48
HOURS

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RecruitingDaily.com LLC

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12 Days of Sourcing Recap (2020)

RecruitingDaily.com LLC

Out with the old. Diversity recruiting does NOT start with sourcing women or gay or (insert minority here) candidates. Instead, it starts with the company understanding their place in the world. Which minorities are the significant members of the company's local (and global) society? Moreover, which groups and sub-groups are considered a minority within the company? Only after this acknowledgment will companies start targeting and attracting members of the various minority groups. And In with The Balazs. Balazs Paroczay is the Global Sourcing Strategist for Balazs.com and a world-wide diversity authority. He's agreed to hand you 60 minutes of live training and Q&A targeted at moving you into the modern era of naturally diverse hiring. To sum up, he's going to show you how to Do Diversity Right. The Balazs is on Facebook, Twitter, Instagram, and LinkedIn, and we highly recommend you hop on over and take a look. In other words, if you're not already following him, you're missing out - he's kind of a big deal. What You Will Learn We're going to cover some serious ground, including this: The start and the actual hard work of D&I recruitment Tons of real recruiting and sourcing best practices Honest, down-to-Earth words from a D&I practitioner And a whole lot more... And hey, if you can't make the live webinar, we'll send you a copy of the slide deck and recording just for registering. What do you say?

How to "Actually" Do Diversity Hiring?

RecruitingDaily.com LLC

Who are YOU hiring? A Deeper Look at Gen Z For years, much of the talk about how to engage, recruit, and retain talent has centered around Millennials, also known as Gen Y. This group is now the largest cohort in the workforce but no longer are they the youngest. The oldest members of Gen Z are currently entering the workforce. They’re full-force ahead with competencies, interests, and values of their own. We know their demands and necessities differ from Gen Y & Gen X, even wildly so from Baby Boomers. So, how do we distinguish between generational vs. age-based differences? What strategies do leading employers use to better engage with these young adults (Gen Z), the oldest of whom are entering college – and your workplace. Who’s Talking? Steven Rothberg, Founder of College Recruiter, has made a living out of not only understanding what the emerging workforce needs and wants, but helping the youngest of our society enter the career field. College Recruiting is kind of his thing. And we think that’s really cool. He’s agreed to join us for 60 minutes of live training and Q&A, giving you the insider’s knowledge you need to win extremely valuable, in-demand talent. The Answers This is what you’re going to learn: Generational Differences vs. Age Differences Honing in on Gen Z attributes, goals, and tools: what they bring to the job and a look at the future. Gen Z priorities in the workplace, ethics, marketing, and life in general A heck of a lot more… The Evolution Means learning. Action. Movement. Understanding. Adaptation. Join us here.

The State of College Recruiting: What The Emerging Workforce Really Wants.

RecruitingDaily.com LLC

Time to pull out your thinking cap… We want you to take a moment to picture your current job postings. Does this sound familiar? Long text document with 20 to 30 beneficial traits or skills you’d like in a candidate A few paragraphs (for appearance’s sake) Some bullet points Required EEOC language The word “ninja” Now, imagine that same post scrolled in quill pen, gently floating away via carrier pigeon. Sound a little outdated? You can do better than medieval, and we’re going to show you how. This is Where Video Comes In Elena Valentine, CEO & Co-Founder of Skill Scout, has dedicated her entire career to modernizing the Talent Acquisition through video content and visual storytelling. Elena is an expert in leveraging video stories in the workplace. With the motto “you cannot be what you cannot see” Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has built a world class media company. Their films have helped clients like Nike and American Airlines engage candidates and employees alike. She was recently named “HR Superhero of the Year” by DisruptHR Chicago. She is also the co-founder of Mezcla Media Collective. A non-profit that elevates women filmmakers of color. Next up for Elena and her team is the Humans@Work documentary series that shares stories of people who find passion and meaning in their work. Her daily mission is “Helping Teams Attract, Engage, and Retain Talent Through Workplace Media.” Her mission for this webinar: To take to you through a step-by step-process that will create candidate engagement and help you snag your best talent (and also get rid of those boring old job posts). What you’re going to learn: How to use photos and video to take your job postings from “Bland to BAM” How to improve your company’s image Using video and photo to entice qualified candidates who want to work with you More… These are tools you have at your fingertips and can be utilized to promote you from Carrier Pigeon to Magnificent Job Posting Magician. Convinced? Yeah, so are we, along with the entire TA industry. Video is a must if you’re going to stay on top of your game. Elena will teach you how. And no worries, if you can’t sit for the webinar, simply register – we’ll send you the video and slide deck so you can learn on your own time. What do you say?

Film School for Recruiters: Video Content & Visual Storytelling Best Practices

RecruitingDaily.com LLC

You Can’t Have One Without the Other You know the story. Over the last few years, we have seen silos forming between sourcing and recruiting. Each side feels they are the more important function. Awkward Meme GIF by swerk In reality, they should be working as a unit. Yep – one happy little cohesive team dancing their way to the candidate fair. We know a guy who can help… Michael Goldberg, Founder and CEO of Hiring Transformed, has made a living out of understanding the sourcing-recruiting relationship and has agreed to give you 60 minutes of uninterrupted, live counseli…training. Let’s call this training. He’s known for his ability to build kick-ass Talent Acquisition teams and has been doing it for many, many years. If you don’t believe us (and you somehow don’t know who he is) check him out. Here’s what you’re going to learn. 1. How to eliminate the blurred lines. 2. How Recruiters and Sourcers can work more effectively together. 3. What sourcing and recruiting managers, as well as Heads of Talent, can do to eliminate the riff. 4. What recruiters in smaller companies (with no sourcing functions) can do to build their sourcing skills. What do you say? All you need is an open screen and a box of tissues. We’ll handle the rest. You’ll go home with the tools to create a truly functional partnership with your “other half.”

Bridging the Gap Between Sourcing & Recruiting

RecruitingDaily.com LLC

How To Optimize Your Tech Recruiting Stack Patrick Christell, Senior Sourcer at Hire4ce, meets all the qualifications of “MASTER.” We’re talking a Full-Lifecycle Recruiter, Project Manager and Agile sourcing pod-builder with seven-plus years of progressive experience recruiting for technology companies across the boards. He also has a rather impressive tech stack, which is what this is all about. Patrick is here to give you 60-minutes of training and live Q&A that will help you learn to recruit top talent. In this webinar we will cover: - How to search. Tools like Hiretual, Seekout, AmazingHiring (and their plusses and minuses). The difference between searching for senior-level engineers, how to know if you are on a purple squirrel hunt, and what to with a BONUS live demo that iterates a single string. - How to run a sourcing pod. Learn how Patrick creates his own CRM that can do outreach and reporting - How to understand tech without being a techie. What a software stack even is, understanding how it fits together, learning what each part of the stack technologies are associated with. - How to engage talent. Why a mixture of broad spectrum outreach and personalized outreach is best. What cadence works best in 2019. Why only using inmails screws you, and how to leverage the phone even if you hate using it (TextNow). Nobody’s got time for a floppy stack. Let Patrick show you how to build in functionality and results.

Master Technical Recruiting Workshop: How to Recruit Top Tech Talent

RecruitingDaily.com LLC

Buying TA technology can be complex and often daunting. We feel ya. For this special occasion, we're pulling out our "Short-List of Things That Annoy the Heck Out Of Us When Trying to Find TA Tech." Long title, yes, but it fits. Variety of tools. Infinite categories of tools. Burning bridges TA Leaders face on a near-daily basis. An explosion of solution providers. Over-marketing of tools. Sound familiar? We thought so. As a buyer, you need a way to approach the market and find the right tools at the right time. This webinar is here to help. Martin Burns is VP of Consulting Services for HireClix, founder of the Facebook TA tech group “Talent Product Plays”, and an experienced practitioner in corporate talent acquisition. He has led multiple recruitment organizations, selected, purchased, and implemented technology for firms ranging from 50 employees to over 50,000, as well as built products for the industry. He brings a practical, informed view of TA technologies to the table and a rational blueprint for what can seem an overly complex challenge.

11 steps you must take before purchasing talent acquisition technology

RecruitingDaily.com LLC

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12 Days of Sourcing Recap (2020)

How to "Actually" Do Diversity Hiring?

The State of College Recruiting: What The Emerging Workforce Really Wants.

Film School for Recruiters: Video Content & Visual Storytelling Best Practices

Bridging the Gap Between Sourcing & Recruiting

Master Technical Recruiting Workshop: How to Recruit Top Tech Talent

11 steps you must take before purchasing talent acquisition technology

Marketing is Recruiting: A How-To Webinar

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