An effective social media content strategy involves ample planning. Creating a structured content calendar allows marketers to be more agile with client asks while remaining organized with their outbound copy. This presentation will cover how and why marketers should craft a social media content calendar.
13. Perform some basic social listening around
where your target audience is most active on
social media.
You can then adjust your post frequency to
match the data and favor those channels.
15. “He who fails to plan is planning to
fail.”
- Winston Churchill
16. Crafting content in advance gives you flexibility
to handle time-sensitive requests or respond to
unexpected events
17. Here’s one way you could structure your
simple content calendar:
Day
Channel
Message
Target
URL
Status
10/31/2013
Facebook
Happy Halloween!
bit.ly/boo
Scheduled for 10am
Twitter
#Boo! #HappyHalloween
Tumblr
<Instagram pic of pumpkins>
LinkedIn
Wearing a costume to work? See
these office-appropriate options
Visit http://www.redbricksmedia.com/letstalk/ if you’d like to receive your own content
calendar template.
18. Want more help?
Here are some additional resources and templates:
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From Google Docs
From HubSpot
From Sprout Content
From Content Marketing Institute
19. Thank You | Questions?
Caitlin Pangares | Social Media & Content Coordinator
cpangares@redbricksmedia.com