Curm april2015

1. Tom Brophy
Founder & CEO
CÜR Media, Inc.
OTCBB: CURM

2. FORWARD-LOOKING STATEMENT DISCLOSURE

3. INTRODUCING THE NEXT GENERATION
SOCIAL MUSIC EXPERIENCE

4. Next Generation Social Music Experience
CÜR Music
 Hybrid Music Streaming Platform
 Internet Radio
 On-Demand
 CÜR8 Musical Selfie
 Social – Sharing Features
 Combine Photos and Videos with Music
 Innovative Product
 Subscription Model

5. Next Generation Social Music Experience
KEY DIFFERENTIATORS…THE FIRST…
• SECOND GENERATION MUSIC PLATFORM
• CÜR8 “MUSICAL SELFIE”
• HYBRID MUSIC SERVICE SHARING SONGS
• MUSIC APP USING PHOTOS AND VIDEOS LIKE THIS
• BUTTONLESS PLAYER
• LOW-PRICED SOCIAL STREAMING MUSIC SUBSCRIPTION
SERVICE IN THE US

6. US Recorded Music Market ($7B)
2014
CÜR’s
Prediction

7. Highly Social Audience
70%
of Digital Music Revenues will be Streaming
and Subscriptions by 2019
Source: Midia Research

8. Industry Landscape - Converging Market Forces
SONY Music forecasts that the majority of future recording
industry revenue will come from streaming
Artists and Labels are unhappy with certain aspects of streaming
• Taylor Swift’s recent removal from Spotify
• Free services are under fire from Artists and Labels
• Pandora’s streaming rates may increase
Users slow to adopt $10/Month on-demand subscription services
• Price points seen as cost prohibitive for younger demographic
• Value proposition is often not clear

9. Spotify
$9.99
(On-Demand All Platforms)
Beats Music
$9.99
Google Play
All Access
$9.99
Slacker
$3.99
Rhapsody
Unradio
$4.99
Pandora
$4.99 (No Ads)
$5/Mth$0 $10/Mth
Pandora
Free (Ads)
iHeart
Free (Ads)
The Landscape
Rhapsody
$9.99
The Leaders
Free – Pandora
$10/Month On-Demand - Spotify
Middle Tier – Wide Open

10. EVEN AT $50+ PER YEAR,
SUBSCRIBERS AREN’T GETTING A
SOCIAL MUSIC EXPERIENCE

11. Highly Social Audience
91%
AGES 12-17 SHARE PHOTOS
Source: Pew Research Center, teen aged 12-17 2012

12. Highly Social Audience
Source: Pew Research Center, teen aged 12-17 2012
24%
AGES 12-17 SHARE VIDEOS

13. CÜR RESEARCH

14. They Want Us
56%
STREAMING RESPONDENTS AGES 12-34
TOLD US THEY WOULD
SUBSCRIBE TO CÜR
Source: Toluna Research, US Rep Sample - 2000 Respondents 2013/2014

15. 58%
STREAMING RESPONDENTS AGES 12-34
WOULD INVITE THEIR FRIENDS
They Would Invite Their Friends
Source: Toluna Research, US Rep Sample – 2,000 Respondents 2013/2014

16. Revenue Streams
SUBSCRIPTION
GOLD: INTERNET RADIO, CÜR8, SOCIAL
PLATINUM: GOLD + LYRICS + MORE ON-DEMAND
PREMIUM: FULL ON-DEMAND
ADVERTISING
IN-APP PURCHASES

17. The Team
JP Lespinasse, Chief Markerting Officer
BET, NBA, Nokia, Old Navy, Gap
John Egazarian, SVP Mobile Product Delivery
Software Development Project Management
Travelers, Wellpoint, Andersen Consulting
Jay Clark, Chief Content Officer
1st SiriusXM Program Chief,
Award-winning Programmer
Mike Betts, Acting Chief Technology Officer
Artbox, Software Development Group
Kelly Sardo, VP of Finance and Controller
Deloitte & Touch, Cigna, Blum Shapiro
Bill Campbell, Business Development
SVP Universal Music Group, SONY Music
Clark and Campbell are consultants to the Company
Tom Brophy, Founder & CEO
Internet Entrepreneur & Executive,
Several Exits, IPO, CFO of Company to
1st Mass-Distribute Smiley Emoticons
and Search Toolbars
John A. Lack, Chairman
Creator of MTV, Nickelodeon, ESPN2,
The Movie Channel, Firebrand,
VP/GM CBS Radio
Bob Jamieson, Vice Chairman
CEO RCA Records, BMG, Signed Dave
Matthews, Christina Aguilera, Foo
Fighters, Kings of Leon

18. Recent Events
 Agreement in Principle (now in contract)
 All 3 Major Labels
 Alpha Phase Completed – iPhone, Web
 100+ Alpha Testers, Focus Groups
 Now in Beta on iPhone and Web
 Independent Label Negotiations have begun
 Publisher Negotiations have begun
 Fox Business, Bloomberg, iHeart Trader’s Network
 Chief Marketing Officer Hired
 Chief Content Officer Hired

19. THE TIME HAS COME
FOR A WHOLE NEW
SOCIAL MUSIC EXPERIENCE