Ai driven Predictive Analytics. Enough theory - let's talk about results!

2. Predictive Engagement Modelling 40% Fewer emails sent Revenue increased by 25% Retaining new and disengaged customers to secure their LTV While increasing top-line revenue Public 2

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4. Single to Multi-Buyer Predicting VIP’s Customer Churn Allow Marketers To Accurately Predict and Influence Lifetime Value Prospect Conversion Predicting Customer Lifetime Value 4

5. People have different understanding of what AI is Strong understanding 18.9% Becoming more confident 18.9% Source: eMarketer 5

6. Artificial Intelligence AI involves machines that can perform tasks that are characteristic of human intelligence but on a greater scale Machine Learning A process for gathering information and analysing data to provide learnings for AI to be successful. Predictive Analytics A specific set of algorithms that provides the likelihood that something will happen in the future, eg likelihood to make a purchase. 6

7. Predictive modelling Customer ID & Cross-device tracking Orchestration Reporting & Analytics DataIntegration Personal & Demographic Onsite Behavioural Data Engagement Data Transactional Data Mobile & Device Data Data APP Data Lifestyle Data Email Direct Mail Paid Social SMS AdWords Web Push Store Multi-channel & Data Segmentation 7

8. Single to Multi- purchaser Model Unsubscribe Model First Purchase Model Lapsing Model 27.5% INCREASE IN CONVERSION RATE 114.6% INCREASE IN SALES 8.8%AN 83.5% INCREASE IN SECOND PURCHASES (MONTH ON MONTH) INCREASE IN RETENTION 909.6% INCREASE IN TRANSACTIONS 31.05% DECREASE IN UNSUBSCRIBES 103.83% INCREASE IN REVENUE 8

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10. Travis Perkins Predict Customer Churn PROPORTION OF CHURN RATE 3.1% 2.9% 1.4% Jan Apr Aug Feb Mar Jun JulMay 54% IN CUSTOMER REDUCTION CHURN LAPSING SEGMENT ACCOUNTS FOR 48.3% OF REVENUE 10

11. Travis Perkins Predict VIP’s Model PROPORTION OF VIP’S 2018 3.2% 3.8% 5.8% Jan Apr Aug Feb Mar Jun JulMay SPEND PER CUSTOMER HAS INCREASED £194 11

12. We predicted a 46% growth In LTV over the next 12 months Sept 2017 Sept 2018 However we exceeded this target by 38% 12

13. By 2020, customer data platforms will power 20% of current multichannel marketing hub deployments By 2020, over 50% of multichannel marketers will fully leverage multidimensional segmentation and predictive analytics to engage with consumers, up from 35% who did so in 2017. Source: Gartner - Smart Hubs and Dumb Spokes13

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15. 27% increase in first purchases 83% increase in second purchases 66% increase in VIP numbers 54% reduction in churn numbers 15

16. Travis Perkin’s have increased customer value by 38% 16

17. Continue the discussion… RedEye Confidential 17 Chief Commercial Officer www.redeye.com @redeyematthew Matthew Kelleher matthew.Kelleher@redeye.com

Ai driven Predictive Analytics. Enough theory - let's talk about results!

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