If you want to increase your book sales, it helps to understand book buying behaviour. The book sales funnel is vital when targeting readers, so keep the following in mind before setting a title, commissioning a cover, and setting your price.

1. The Book Sales Funnel
Know book buying behaviour and incorporate it into your design.

2. Knowing the
buying behaviour
of your potential
market before you
start the publishing
process will help
you make
maximum impact
the first time
around.

3. STEP 1:
The browser’s first
step is to go
directly to their
favourite
category section,
or will start at
New Releases for
fiction.
To this end, make sure you have
chosen well when it comes to
categorising your book.

4. STEPM 2ul:ls over the title
Scans the rows of books in their chosen sections and
then sees a title that stirs something. They pick it up.
The title of your book is the very first thing a potential
reader is going to see of your work. Chose a succinct,
descriptive title that gives a feel for what lies ahead.

5. STEP 3:
Mulls over the
cover.
Don’t believe
people who say
they don’t judge
a book by its
cover.
So make sure you have a well-designed
cover that speaks to
the heart of your book’s
theme.

6. STERPe a4ds: the blurb…
Reads the book’s descriptive back cover for more
information.
The book’s blurb is it’s strongest
marketing tool and has to be
very cleverly written. As the
author, You may be compelled
to give away too much, which
is why you should rather use
A service which can help you
tease the reader enough to
make them want to read more.

7. STEP 5:
Reviews and
reconsider’s the
cover.
Once the reader has matched
the title, cover and blurb in
their minds, they will usually
turn to the cover once more
and assess whether they need
the book. At this stage, they
will usually also look at the
price and decides if it’s worth
the money. Will then make
purchasing decision.

8. High-quality books
don’t grow on
trees, but the bad
ones seem to.
Make sure your
stand out from the
rest with the right
title, cover and
blurb to kick start
your book selling
process.
For more
information, go to
www.redqueenpublishing.net

9. Brought to you by:
www.redqueenpublishing.net