Secrets of Digital Publishing no one will tell you presentation
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Secrets of Digital Publishing no one will tell you presentation
- 5. 2010: More eBooks, More Social Media, More Direct eBooks Social Direct to All of the Enhanced Other Media Consumer Above eBooks
- 6. eBooks for 2010? 50/50
- 7. eBook Barriers - Many Rivers to Cross Poor fit Piracy Retailer Cost of Waiting Poor Confusion Need for Of titles w/ Pricing Conversion for eBook Handling About a Digital Device Market to of Color Technology, Partner Capabilities Develop Standards, Further or Process
- 8. 43% “Simultaneous Print & Digital” Strategy Simultaneous Wait & Other Experiment Window Print & eBook See w/Windows
- 10. Promotion – Everything Everywhere Promote all Promote Dedicated None of Formats Physical eBook the above Everywhere Primarily Marketing
- 11. Piracy: Opinions on Vary W i d e l y Requires A Form of It’s a Dangerous Unsure Primarily Monitoring Trial, Can Fairly & Growing, a Technical Process Lead to Small Must Be Fix Changes & Consumer Problem Aggressively Education Awareness Addressed 6.5% 38.7%
- 12. iPad – Unsure Meets Hope Too Soon Will Be A Will Be a Will Take Unsure/ To Tell Significant Powerful Awhile to Other Reading Platform, Achieve Platform But Reading Broad Secondary Penetration
- 13. Agency Model? Too Soon to Tell. Unsure Yes at Yes at Other No Yes Unless 70%+ 50 to 70% Price Ceilinged 48.3%
- 14. Freedom to Price at Will (or at least over $10) No Fixed $9.99 to $14.99 to Bundle Other $.99 to Over $20 Pricing $14.99 $19.99 w/Print $9.99
- 15. “ Shhhhhhhhhh” (The secrets)
- 18. Building for Speed & Timeliness May 2008: Book hits #1 on NYT list, Digital only solution to meet demand. June 2009: Instant book created in 48 hours at Perseus BEA Booth in all formats, print, digital, and audio. January 2010: e-Book released. February 2010: p-Book released. Total production time = 3 months
- 23. Thanks!
Notes de l'éditeur
- Perseus Imprints Perseus Clients: PGW Consortium Perseus Distribution Perseus Constellation
- Also, Commercial Web Projects
- Comments 100% of new titles, that is. We're steadily making backlist titles available as well. Working towards getting all of our books into ebook format - provided that we can sell at a price WE CHOSE!!!!
- Comments we publish artbooks which are not yet viable as ebooks, though the IPad may change that The only barrier for us is time to move this faster.
- Comments: “ Releasing digital versions later with different editorial and feature focus “ Considering front-running e-book releases of annual print titles by approx. 1 month to bring fresher info to market and to drive buzz for print release.” Travel publisher - releasing "versions" of a book via digital formats BEFORE the book is finished and goes to press. The B2C system and new digital devices allow us to sell parts of a book before the entire narrative is put together.
- Comments “ Whatever's required! Waiting for that glorious day when open source prevails, and all readers read all files.” “ We try to focus only on ePub - hoping this will be the final standard”
- Comments easier to reach niche target markets for e-book promotion.
- Comments will have a huge immediate impact It'll democratize things. Glad they are using open source eBook format though. What is unclear is whether large numbers of people will want yet another device as opposed to using their phones for everything that laptops don't
- Comments The agency model is the fairest for publishers and writers. Since retailer doesn't purchase e-books up front, they shouldn't have the right to control pricing. Limits retailers' ability to deep discount, encouraging retailers to distinguish themselves by service, rather than by price. Allows publisher to set price and make distinctions based on traditional criteria, such as value of information, market demand, perceived quality, etc. I do not think it will survive in the long run, it's just a transitional model. Publishers should start concentrating on selling direct to customers. I prefer for Amazon to subsidize my ebook sales.!!!
- Comments the fixed price system assumes that e-books appear out of thin air, rather than being a product of the same arduous writings, editing, designing process of print books. Prefer to price at same as paper edition. Absolutely against any fixed price set by bookstores or distributor. We are selling information, we are NOT selling paper. Fixed price would cause us to want to withdraw ebook The price has to be platform dependent. A Kindle book looks one way on a Kindle, but I can zoom better and get color on my Kindle for iPhone app. Same file, one experience waaay better than the other. I'd pay different prices based on experience provided.