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www.redmillcommunications.com redmillmarketing associates
Why smart mobility is essential
to our smart future
G. D. Redmill
www.redmillcommunications.com redmillmarketing associates
What’s the topic?
●  Smart future encompasses a world in which new digital services are
intelligently delivered
●  Consumers
●  Businesses
●  Citizens
●  Government, city authorities
●  Et al
●  How those services are delivered, managed and grow is of crucial
importance
2
www.redmillcommunications.com redmillmarketing associates
We need
●  An environment in which new services can be:
●  Conceived
●  Implemented and deployed
●  Managed
●  Connectivity is the key link
●  No single answer
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www.redmillcommunications.com redmillmarketing associates
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www.redmillcommunications.com redmillmarketing associates
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www.redmillcommunications.com redmillmarketing associates
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www.redmillcommunications.com redmillmarketing associates
Towards a Smart Environment
●  Services are experienced in different ways
●  The design is often without consideration of the needs of the connection
●  Does Nest think about the backhaul requirements?
●  End-to-end performance is highly variable
●  Likely to become more so – and more dependent on high-speed network
coverage
7
www.redmillcommunications.com redmillmarketing associates
Smart Waste
8
What is
Increase the efficiency of recyclable waste collection through the establishment of bonus programs and collectors equipped with sensors to
automate collection plans and optimise routes.
Benefits
•  Increase the amount of collected waste
•  Participant loyalty
•  Collection route optimisation
•  Optimisation of availability and quantity of collectors
Solution
•  Bonus platform through app
•  Sensors to detect volume and weight deployed in collectors
•  Visualisation of location, volume information and collection plan via platform
•  Communication between stakeholders, such as citizen/manager, manager/collection teams, collection teams/manager, manager/citizen
etc through app and platform
•  Send alerts
•  Improvement stakeholder communication
•  Reduced fuel consumption
•  Reduced carbon emissions
www.redmillcommunications.com redmillmarketing associates
Smart Tree
9
Benefits
•  Promote environmental education
•  Implementation of pruning management and flora care
•  Efficiency of field team management
Solution
Flora inventory and management system. Facilitates the process of requesting pruning, fertilization and treatment of the city's trees in
addition to providing information on the species, height and phytosanitary aspects, care and environmental education.
What is
•  Tourist attraction and education
•  Reliability of information
•  Improvement in communication between the stakeholders
•  QR Code trees, identification with augmented reality
•  Visualisation of location, educational information and treatment actions via platform
•  Communication citizen/manager, manager/tract teams, tract/manager teams, manager/citizen
www.redmillcommunications.com redmillmarketing associates
Climate Adaptation
10
What is
Implement a climate, soil and water level sensing system that aims to identify risk situations in an agile way facilitating decision making
and communication between public administration, emergency responders and citizens.
Benefits
•  Improvement in the emergency response time
•  Reliability of data for better decision-making
•  Reduction in the number of deaths and financial losses.
Solution
•  Climate sensor implementation
•  Real-time analysis of climate indicators
•  Measurement of risk level and areas of vulnerability
•  Communication with decision makers
•  Alert triggers
www.redmillcommunications.com redmillmarketing associates
Smart Water
11
Benefits
•  Water shortage prevention
•  Water consumption optimisation and reduction
Solution
Sensory system for water consumption, water level monitoring in reservoirs and water quality.
What is
•  Water quality reliability
•  Compliance
•  Improved communication between stakeholders
•  Sensing of water consumption, level and quality
•  Monitoring platform and water management (alerts and indicators)
•  Communication
www.redmillcommunications.com redmillmarketing associates
Elderly Care
12
HomeCare Application
Core functions
The HomeCare application has been designed with
ease of use, efficiency and cost-effectiveness in mind.
Deploying out strong technical expertise. The focus is
on optimising the most critical functions.
Core Functions
●  SafetyAlarms
●  Bed Presence
●  Medication Reminder
●  Wandering Detection
Secondary Functions
●  Visual Supervision
●  GPS Tracking
●  Door Locking
www.redmillcommunications.com redmillmarketing associates
Service design
●  Different services have different needs
●  Some are static and can leverage existing infrastructure
●  Mobile doesn’t mean movement…it means wireless
●  For rapid scale, wireless provides the most appropriate option
13
www.redmillcommunications.com redmillmarketing associates
Conclusion
●  Wireless connectivity provides the most appropriate means of
connecting certain services
●  Needs to be intelligently designed to deliver the right performance,
where it is needed
●  Hybrid, HetNet scenarios are the only solution to this
14
www.redmillcommunications.com redmillmarketing associates
About us
●  Marketing and strategic consultancy services for the TMT sector
●  Strategy
●  Communications
●  Analysis
●  Deep knowledge of marketing and strategic needs of the TMT industries
●  Strategic planning and consultancy
●  Clear, insightful communications and actionable marketing programmes
●  An experienced team to complement your resources
15
www.redmillcommunications.com redmillmarketing associates
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www.redmillcommunications.com

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Why smart mobility is essential to our smart future

  • 1. www.redmillcommunications.com redmillmarketing associates Why smart mobility is essential to our smart future G. D. Redmill
  • 2. www.redmillcommunications.com redmillmarketing associates What’s the topic? ●  Smart future encompasses a world in which new digital services are intelligently delivered ●  Consumers ●  Businesses ●  Citizens ●  Government, city authorities ●  Et al ●  How those services are delivered, managed and grow is of crucial importance 2
  • 3. www.redmillcommunications.com redmillmarketing associates We need ●  An environment in which new services can be: ●  Conceived ●  Implemented and deployed ●  Managed ●  Connectivity is the key link ●  No single answer 3
  • 7. www.redmillcommunications.com redmillmarketing associates Towards a Smart Environment ●  Services are experienced in different ways ●  The design is often without consideration of the needs of the connection ●  Does Nest think about the backhaul requirements? ●  End-to-end performance is highly variable ●  Likely to become more so – and more dependent on high-speed network coverage 7
  • 8. www.redmillcommunications.com redmillmarketing associates Smart Waste 8 What is Increase the efficiency of recyclable waste collection through the establishment of bonus programs and collectors equipped with sensors to automate collection plans and optimise routes. Benefits •  Increase the amount of collected waste •  Participant loyalty •  Collection route optimisation •  Optimisation of availability and quantity of collectors Solution •  Bonus platform through app •  Sensors to detect volume and weight deployed in collectors •  Visualisation of location, volume information and collection plan via platform •  Communication between stakeholders, such as citizen/manager, manager/collection teams, collection teams/manager, manager/citizen etc through app and platform •  Send alerts •  Improvement stakeholder communication •  Reduced fuel consumption •  Reduced carbon emissions
  • 9. www.redmillcommunications.com redmillmarketing associates Smart Tree 9 Benefits •  Promote environmental education •  Implementation of pruning management and flora care •  Efficiency of field team management Solution Flora inventory and management system. Facilitates the process of requesting pruning, fertilization and treatment of the city's trees in addition to providing information on the species, height and phytosanitary aspects, care and environmental education. What is •  Tourist attraction and education •  Reliability of information •  Improvement in communication between the stakeholders •  QR Code trees, identification with augmented reality •  Visualisation of location, educational information and treatment actions via platform •  Communication citizen/manager, manager/tract teams, tract/manager teams, manager/citizen
  • 10. www.redmillcommunications.com redmillmarketing associates Climate Adaptation 10 What is Implement a climate, soil and water level sensing system that aims to identify risk situations in an agile way facilitating decision making and communication between public administration, emergency responders and citizens. Benefits •  Improvement in the emergency response time •  Reliability of data for better decision-making •  Reduction in the number of deaths and financial losses. Solution •  Climate sensor implementation •  Real-time analysis of climate indicators •  Measurement of risk level and areas of vulnerability •  Communication with decision makers •  Alert triggers
  • 11. www.redmillcommunications.com redmillmarketing associates Smart Water 11 Benefits •  Water shortage prevention •  Water consumption optimisation and reduction Solution Sensory system for water consumption, water level monitoring in reservoirs and water quality. What is •  Water quality reliability •  Compliance •  Improved communication between stakeholders •  Sensing of water consumption, level and quality •  Monitoring platform and water management (alerts and indicators) •  Communication
  • 12. www.redmillcommunications.com redmillmarketing associates Elderly Care 12 HomeCare Application Core functions The HomeCare application has been designed with ease of use, efficiency and cost-effectiveness in mind. Deploying out strong technical expertise. The focus is on optimising the most critical functions. Core Functions ●  SafetyAlarms ●  Bed Presence ●  Medication Reminder ●  Wandering Detection Secondary Functions ●  Visual Supervision ●  GPS Tracking ●  Door Locking
  • 13. www.redmillcommunications.com redmillmarketing associates Service design ●  Different services have different needs ●  Some are static and can leverage existing infrastructure ●  Mobile doesn’t mean movement…it means wireless ●  For rapid scale, wireless provides the most appropriate option 13
  • 14. www.redmillcommunications.com redmillmarketing associates Conclusion ●  Wireless connectivity provides the most appropriate means of connecting certain services ●  Needs to be intelligently designed to deliver the right performance, where it is needed ●  Hybrid, HetNet scenarios are the only solution to this 14
  • 15. www.redmillcommunications.com redmillmarketing associates About us ●  Marketing and strategic consultancy services for the TMT sector ●  Strategy ●  Communications ●  Analysis ●  Deep knowledge of marketing and strategic needs of the TMT industries ●  Strategic planning and consultancy ●  Clear, insightful communications and actionable marketing programmes ●  An experienced team to complement your resources 15