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Between 25% and 60% of CRM projects fail to meet expectations, according to studies conducted over the past decade. Your C...
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Business
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2 déc. 2015

CRM failure 5 warning signs

CRM failure can impact the relationships you have your customer - look out for the warning signs.

Have you got a hunch that your CRM system is failing? The feeling that your business isn’t working quite as smoothly as it should? Your teams appear on to be on top of things, but then a string of problems arise and you don’t know where they’ve come from. You need to pay attention to some of the simplest warning signs if you want to stop more complex problems occurring throughout your business. Our infographic reveal 5 warnings of CRM failure that you need to look out for.

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CRM failure 5 warning signs

  1. 1. Between 25% and 60% of CRM projects fail to meet expectations, according to studies conducted over the past decade. Your CRM might seem up to date. Then suddenly, some dead-cert sales seem to have gone cold. This CRM failure means you’re no longer at the top of the game. Maybe you start hearing complaints from customers with unresolved issues. Emails didn’t get sent out, but nobody dealt with this CRM failure either and you’re losing revenue. According to the marketing team’s reports, there are lots of leads. So why is the sales pipeline slow? You ask around and there seems to be a blockage between sales and marketing. That spreadsheet wasn’t passed across because a member of staff was on holiday for three weeks. Per sales person, a CRM can increase revenue by 41%. Companies with poor sales and marketing alignment have a 4% revenue decline. According to a study by the Merkle Group, 63% of CRM systems fail their organisation. There are 5 simple warning signs of CRM failure that you should look out for: It’s important to act now. Multiple people juggle difficult problems and complex projects at once and it becomes more risky. According to a study by Gartner, 49% of respondents stated that slow user adoption of CRM systems had prevented their organisation from being more customer-centric. 38% of executives surveyed by the Merkle Group said that a lack of executive buy-in meant their CRM didn’t meet their business goals. CRM expert Paul Pitman at Collier Pickard tried used the system himself and his teams followed. Teams see their boss as an example, so if managers lead from the front, they are much more likely to use the CRM and improve the ROI of the system. You can palm these issues off. But what happens if a strategic client drops out because your team faced a busy time of year and couldn’t handle their support issues, due to a CRM failure? What happens if your CRM isn’t prioritising sales leads - and you lose the hottest ones? 46% of Sales Initiative magazine’s readers stated that lost sales time is a major issue in choosing a CRM system. The Ultimate Guide to: Using CRM for data driven marketing success An eGuide with practical steps to apply data-driven marketing using CRM ULTIMATE SERIES Learn more Discover how the data in your CRM system can make your business boom by downloading: The Ultimate Guide to: Using CRM for data driven marketing success The Ultimate Guide to: Using CRM for data driven marketing success An eGuide with practical steps to apply data-driven marketing using CRM ULTIMATE SERIES CRM FAILURE: 5 WARNING SIGNS 1. Lack of sufficient systems in place. 2. Low and slow CRM adoption. 3. Lack of buy-in from board. 5. Managers not leading from the front to get CRM adoption. 4. Loss of sales time.

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