CRM failure can impact the relationships you have your customer - look out for the warning signs. Have you got a hunch that your CRM system is failing? The feeling that your business isn’t working quite as smoothly as it should? Your teams appear on to be on top of things, but then a string of problems arise and you don’t know where they’ve come from. You need to pay attention to some of the simplest warning signs if you want to stop more complex problems occurring throughout your business. Our infographic reveal 5 warnings of CRM failure that you need to look out for.

1. Between
25% and 60%
of CRM projects fail to meet expectations, according
to studies conducted over the past decade.
Your CRM might seem up to date.
Then suddenly, some dead-cert
sales seem to have gone cold. This
CRM failure means you’re no longer
at the top of the game.
Maybe you start hearing complaints
from customers with unresolved
issues. Emails didn’t get sent out,
but nobody dealt with this CRM
failure either and you’re losing
revenue.
According to the marketing team’s reports, there are lots of leads. So why
is the sales pipeline slow? You ask around and there seems to be a blockage
between sales and marketing. That spreadsheet wasn’t passed across
because a member of staff was on holiday for three weeks.
Per sales person, a CRM
can increase revenue by
41%.
Companies with poor
sales and marketing
alignment have a
4%
revenue decline.
According to a study
by the Merkle Group,
63%
of CRM systems fail
their organisation.
There are 5 simple warning signs of CRM
failure that you should look out for:
It’s important to act now.
Multiple people juggle difficult problems and complex projects at
once and it becomes more risky.
According to a study by Gartner, 49% of respondents stated that
slow user adoption of CRM systems had prevented their organisation
from being more customer-centric.
38% of executives surveyed by the Merkle Group said that a lack of
executive buy-in meant their CRM didn’t meet their business goals.
CRM expert Paul Pitman at Collier Pickard tried used the system
himself and his teams followed. Teams see their boss as an example,
so if managers lead from the front, they are much more likely to use
the CRM and improve the ROI of the system.
You can palm these issues off. But
what happens if a strategic client
drops out because your team faced
a busy time of year and couldn’t
handle their support issues, due to a
CRM failure? What happens if your
CRM isn’t prioritising sales leads -
and you lose the hottest ones?
46% of Sales Initiative magazine’s readers stated that lost sales time
is a major issue in choosing a CRM system.
The Ultimate
Guide to:
Using CRM for
data driven
marketing
success
An eGuide with practical steps to apply
data-driven marketing using CRM
ULTIMATE SERIES
Learn more
Discover how the data in your
CRM system can make your
business boom by downloading:
The Ultimate Guide to: Using
CRM for data driven marketing
success
The Ultimate
Guide to:
Using CRM for
data driven
marketing
success
An eGuide with practical steps to apply
data-driven marketing using CRM
ULTIMATE SERIES
CRM FAILURE:
5 WARNING
SIGNS
1. Lack of sufficient
systems in place.
2. Low and slow CRM
adoption.
3. Lack of buy-in
from board.
5. Managers not
leading from the front
to get CRM adoption.
4. Loss of sales time.