Marketing has changed, it is no longer about reaching out to customers, it is now attracting them in. The modern marketer must be present from the very beginning of the buyer’s journey in order to be there at the very end. The key to reaching out to customers throughout their buying journey is by creating a customer centric culture and the way to build this culture is by using sCRM.

1. CREATING A CUSTOMER-CENTRIC
CULTURE USING SCRM
Marketing today
isn’t about
REACHING OUT
to customers.
Customers today have a nearly infinite number of choices.
And their buying journeys start before you know them.
IFYOU’RE NOT THERE AT THE START, YOU’RE ALREADY FINISHED.
WATCHING
READY TO ACT
That’s a customer-centric culture.
The tool to build it is SOCIAL CRM, or sCRM.
Cold prospects don’t know you.
But they’ve got the problems you can solve.
And they’re searching for solutions.
Warm leads have heard of you...
...and your 1000+ competitors.
Is there anotherway to connect?
When they contact you, theywant individual treatment.
You may know more about them than you think.
Don’t go into your first conversation cold.
Making a sale doesn’t mean you’ve won. It just
means you’re in the running for a relationship.
Always keep the conversation going.
You’ve got people who can
answer them.
sCRM can help you see where
you’re needed.
Those people you don’t know have
friends you do know.
sCRM can hookyou up.
sCRM can make sure interesting
prospects are in your CRM,
before they even contact you.
Starting the conversation is just
the start.
sCRM continues the relationship.
of B2B buyers ask
questions on social media.
37%
of marketers believe
“disconnected data”
prevented a sale.
30%
of marketers drop the
ball after a first sale.
73%
LISTENING
READY TO ADAPT
It’s about
ATTRACTING
THEM IN.
FROM
DISINTERESTED
TO
DELIGHTED
EVERYONE IN YOUR
ORGANISATION NEEDS TO BE:
SCRM TIP 1:
BE THE SOLUTION, BEFORE THEY
KNOW THERE IS ONE
SCRM TIP 2:
BE FIRST AMONG EQUALS, WHEN
THEY RESEARCH OPTIONS
SCRM TIP 3:
MAKE IT ONTO THEIR
SHORTLIST, SOONER
SCRM TIP 4:
BE AN OLD FRIEND, FROM
THE START
SCRM TIP 5:
REMEMBER THE JOB ISN’T FINISHED
WHEN THE SALE IS CLOSED
seek business
recommendations
from others.
35%
Prospects are open to talking with you.
But you’re on a list with others.
You need to be at the top.
When they’re ready to talk, they
choose the channel.
Use sCRM to keep all social
channels open.
of buyers interact
with sellers on
social media sites.
60%
That’s how Social CRM delivers CUSTOMER CENTRICITY.
The next step is up to you.
Social CRM isn’t just software; it can be
culture-changing
Social CRM lets you attract customers in, not just
reach out
Social CRM gathers broader information
about customers
TAKEAWAYS
The Ultimate
Guide to:
Creating
customer
centricity with
CRM
To prosper in the modern marketplace,
companies must embrace a culture of
customer centricity – and the best way
they can achieve this is by fully exploiting
the potential of their CRM platform.
ULTIMATE SERIES
Learn more
Engage and delight your
prospects by transforming
your business culture to one of
customer centricity. Download
our free eGuide
The Ultimate Guide to: Creating
customer centricity with CRM’
The Ultimate
Guide to:
Creating
customer
centricity with
CRM
To prosper in the modern marketplace,
companies must embrace a culture of
customer centricity – and the best way
they can achieve this is by fully exploiting
the potential of their CRM platform.
ULTIMATE SERIES