Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!

1. Ecommerce brands
can increase
sales & traffic with
PRESENTS

2. 1
USE IMAGES

3. IMAGE NO IMAGE
Images perform better
on FB than any other
kind of post
- Images with context perform
EVEN better. Make your images
self explanatory or add a
text overlay
- Posts with images get 39%
more engagement
SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

4. 2
Sell the
Lifestyle
Around
Your
Product

5. CUSTOMERS ARE likelier to buy IF THEY
CAN IMAGINE LIFE WITH YOUR PRODUCT
Create vivid imagery for your customers
Setting
Will they use it at home? With friends?
Visual Style
Sophisticated? Soft?
Related Products
What's the toothbrush to your toothpaste?

6. 3
Create themed product collages

7. Collages are more
interesting than plain old
product shots
- They trigger associations in the
viewer's mind.
- We don't use products in isolated
contexts, so why should we look at
them as such?

8. Run
4
Giveaways

9. Everyone Loves
Discounts
- 42% of customers like
a brand on Facebook to
receive coupons
and discounts
SOURCE: http://www.shopify.com.sg/blog/10298641-10-ways-ecommerce-brands-can-increase-traffic-and-sales-with-facebook

10. Help Your Customers
Help Their Friends
- People love recommendations
from friends, sweeten the
deal with some coupons.
- Consumers rely on word of
mouth 2-10x more than paid
advertisements.
SOURCE: The Mckinsey Institute
W.O.M ADS

11. 5
Offer time
sensitive
discounts

12. Time-sensitive Discounts
Induce Urgency
- Discounts can be worth the
cost because they bring in new
customers
- By including minimum purchase
limits, you boost sales without
bleeding dry
- 60% of women have made an
impulse buy in the last year
Last year’s impulsive
SOURCE: http://mediascopeinc.wordpress.com/2013/03/20/impulse-buying/
lady shoppers

13. 6
Offer
Gift Cards

14. Channel The
Holiday Spirit
- The National Retail
Federation found 81% of
Americans purchased gift
cards during the holidays.
- They also found that
70% of customers spent
more than the cards value.
HOLIDAY SEASON
GIFT CARD
BUYING
AMERICANS
Customers who
spend beyond
the gift card
SOURCE: http://www.shopify.com.sg/blog/10298641-10-ways-ecommerce-brands-can-increase-traffic-and-sales-with-facebook

15. 7
Run
Contests

16. Contests Excite
Your Customers
(and attract
new ones)
- Encourage sharing to
attract more customers
- 35% of Facebook users
like a page so they can
participate in contests
Eager contestants
SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

17. Ask
8
Questions

18. Get Your
Customers Talking
- Customers want to be heard.
Asking questions in your
posts gives them
permission to share
- Posts with questions
get 2x more comments
SOURCE: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

19. 9
Offer Free
Shipping

20. Snag Boatloads of
New Customers
- 20% of consumers say free
shipping is the MOST important
factor when shopping online
- 52% of shopping carts were
abandoned due to a lack of
free shipping
SOURCE: http://www.freeshipping.org/statistics/
Customers who
find free
shipping most
important
Carts abandoned due to
lack of free shipping

21. 10
Use A
Custom
Facebook
Store app

22. Use Apps To Complement
Your Customers'
Experience
- Introduce your products to
your customers ASAP.
- There are many options for
Facebook store apps that work
with most ecommerce platforms.
SOURCE: http://blog.crazyegg.com/2014/05/01/facebook-ecommerce-apps/

23. A great Facebook page helps you
acquire more customers.
Visit
Visit RReeffeerrrraallCCaannddyy..ccoom
to learn how you can use your
existing customers to do the same!
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