2014 B2B MARKETING TRENDS, PREDICTIONS & FORECASTS

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This survey report looks into trends and predictions that will help CMO’s and marketing leaders to focus on the right channels and tactics that will create market differentiation, drive growth and increase ROI. To get the full report for free check this link http://bit.ly/19PMt6c

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Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: · How to convert data into productive action · Ways to use marketing analytics to improve decisions and reap rewards · Which metrics industry leaders rely on to make decisions · Ways to measure your marketing success

Remodel Your Marketing With Analytics And Dashboards

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This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: • 84% marketers say they are currently investing in analytics • 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics • 65% respondents say analytics has helped increase sales revenue by over 10% • 65% executives use analytics regularly for insights • 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq

State Of B2B Marketing Metrics And Analytics 2015

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Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed: • Difference between Paid and Organic Traffic • How to get started with SEO • How to flood your site with traffic

SEO Mastery in 2015

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Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq

State of B2B Content Marketing 2015

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Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: · The latest trends in Content Marketing – fresh from CMI’s 2015 research · The future of Content Marketing and how it’s changing for both B2B and B2C companies · Key challenges and best practices with case studies from real companies

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Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.

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The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.

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It’s the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.

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99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.

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Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.

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Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.

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With the advent of big data, social, mobile, network and cloud computing, customers have become the easiest and yet the most challenging elements to track, control and satisfy. How can you leverage this and use it to your advantage? John DiJulius address these key questions: • How to create customer service revolution? • How to increase the service aptitude of your employees? • How to make price irrelevant? • How to become the brand that your customers cannot live without?

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Nothing can make the world go around more than your fingertips. The sky-rocketing rate of the number of mobile-users are continually shaping the dynamics of the international business ecosystem through an array of platforms, be it email, social-media networks and instant messaging interfaces. Let’s face it; the world’s not getting any less busy. The only thing we can squeeze into our lives is something that fits, something that’s quick, easy and on-the-go! Something like nothing else, like WhatsApp! Lasse Rouhiainen, Author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses" discusses: • The rise of WhatsApp & Instant Mobile Messaging • Creative ways of using WhatsApp for Business • WhatsApp Marketing Success Stories • WhatsApp’s Competitors

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2014 B2B MARKETING TRENDS, PREDICTIONS & FORECASTS

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6. Are You Ready for 2014?. So how can you prepare for the year ahead? Get your free copy of the full report “2014 B2B Marketing Trends, Predictions and Forecasts” to know the simple check-list for you http://bit.ly/19PMt6c

7.