"B2B Domination: Marketing's huge opportunity to drive profitable growth" webinar by Regalix.
Presenter: Sean Geehan
Key Takeaways from the webinar:
• Unraveling the differences between B2B and B2C
• Increasing marketing’s credibility with the Leadership team
• Aligning strategies to market needs
• Engaging & leveraging your most valuable customers
• Achieving sustainable, predictable and profitable growth
You can watch the archived version of the webinar by visiting this link - http://bit.ly/1g0CSG2
3. #B2BDomination
About the Presenter
Renowned author of the groundbreaking National Bestseller book,
“The B2B Executive Playbook”, - first book in the market to
exclusively focus on running a B2B company.
Recognized expert on B2B leadership, executive market engagement
programs and integrating innovation into the strategic planning
process to drive long-term and predictable business results.
Recipient of the prestigious Ernst & Young Entrepreneur of the Year
award. Has been inducted into the E&Y National Hall of Fame.
CEO and Founder of Geehan Group, a leading professional services
company.
Has more than 20 years of extensive experience in the areas of
leadership, strategy, sales, marketing and product development.
Sean Geehan
Author, Founder & CEO – Geehan Group
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4. #B2BDomination
About Regalix
An award-winning Co-Innovation company that leverages technology and
marketing to help companies grow.
Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 2 Offices
Industry Recognition
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6. #B2BDomination
B2B Marketing Statistics
- 87% marketers plan to increase their budget allocation towards Digital marketing in
the next twelve months
- 83% marketers believe that Email will continue to be the most effective distribution
channel in their marketing mix, followed by Events and Search Engines
- 75% marketers believe that Video will be the most effective content asset in the year
2014
- 85% marketers report a decrease in marketing spends on Mobile marketing and
offline marketing such as Radio and Television
[source: Regalix Research]
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8. The Fate of B2B
Companies Rests
in the hands
of Just a
Few People.
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9. Total Number of Clients: 578Total Number of Clients: 578
Client Revenue Total Revenue
Top 5 Clients 15.3%
Top 10 Clients 24.1%
Top 20 Clients 34.2%
Top 100 Clients 75%
Taken from HCL Technologies’ Fourth Quarter Results FY2013
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32. Executive Summit with Decision Makers
Conference (Industry/Functional/Issue) with Decision Makers
Phone Call w/customer
Case Study/White Paper
3rd
Party/Analyst
Video/written Testimonials
Phone Call with Influencer
Direct Marketing
Social Media
Website quotes/testimonials
Sales/Product Collateral with Quotes
3rd
Party Ratings
Site visit with Influencer
Customer Blogs
User Groups
Join Council
Co-Design
Trade Show
Communities
32
37. Councils enable and deliver:
Retention and account growth
Industry insight and direction
Sales and margin growth
Sparks relevant innovation
Generates advocacy
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38. 38
No Decision
Maker
With Decision
Maker
Retention 72% 90%
Account Growth 4% 12%
Referencable 28% 94%
“Our executive customer programs have proven to
be the most effective way to positively impact top
and bottom line results.”
Jeff Garrity
CFO, Services
ROI on Decision Maker Customer Programs
Results are MeasureableResults are Measureable
40. #B2BDomination
Get in Touch
If you have any questions about this webinar please feel free to get in touch with us at
marketing@regalix-inc.com
For more information on Regalix visit: www.regalix.com
For more information on Sean Geehan visit: www.seangeehan.com
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Notes de l'éditeur
What’s different with a CAB/Exec Forum? [CLICK]
It’s a higher level initiative
Focuses on issues imperative to the organization’s success not just one functional area (outside of the usual silos)
Allowing it to [CLICK]
3. Provide a direct LINK to execs and customers of the right level to discuss relevant issues to both’s success.
4. It also [CLICK] facilitates information cross over across the different functional areas providing the team with a unified view/understanding of the market to cohesively apply throughout various efforts in the different areas of the organization.
What’s different with a CAB/Exec Forum? [CLICK]
It’s a higher level initiative
Focuses on issues imperative to the organization’s success not just one functional area (outside of the usual silos)
Allowing it to [CLICK]
3. Provide a direct LINK to execs and customers of the right level to discuss relevant issues to both’s success.
4. It also [CLICK] facilitates information cross over across the different functional areas providing the team with a unified view/understanding of the market to cohesively apply throughout various efforts in the different areas of the organization.
Advisory Councils
Growth/Learning
Top Customers
Transactional to Partner
Benefits to HCL
Retain and grow accounts
Business insight
Organizational direction
Reference-ability