Pinterest the Social Media Darling

The New Social Media Darling
Divya Sangwan| Business Manager | May 23’ 2012

© 2012 Regalix Inc. Confidential, All Rights Reserved

What is Pinterest ?

Why does it matter ?

Addictive and why ?

Who exactly is pinning ?

Why should businesses care ?

What can businesses do ?

2


3


Your

© 2012 Regalix Inc. Confidential, All Rights Reserved 4

An image added to Set of theme
Pinterest based pins

Pin It Pin Repin
Pin
Button Board

Button that can be Reposting someone
placed on websites else’s pin
to facilitate sharing
on Pinterest.


7


Million Million Million Million Million Million Million
SEP ‘11 OCT ‘11 NOV ‘11 DEC ‘11 JAN ‘12 FEB ‘12 MAR ‘12

Monthly Unique Visits to the site increased by 982% from
Sep’11 to Mar’12*

Pinterest hit 10 Million US monthly unique visitors mark
faster than any website in history**

* Source: Compete.com, ** Source: PR Daily

Pinterest became the 3rd topmost website by total visits in US
in March’12*

– Facebook: 7 billion

2 – Twitter: 182 million
3 – Pinterest: 104 million
4 – LinkedIn: 86 million

5 – Tagged: 72 million

6 – Google+: 61 million
* Source : Hitwise Report

2. 3 Billion
Page Views in
March ‘’12

To over

4. 0 Million
Daily Visitors

*Source: GA April

Referral traffic as % of total traffic*

JAN ‘12

FEB ‘12

* Source : Shareaholic.com

Pinterest is generating more referral traffic to websites than
YouTube, Google+ and LinkedIn COMBINED*

* Source : Shareaholic.com

i Pinning
> 20% of Facebook users are on Pinterest Daily which is
more than 2,000,000 members*

* Source : FB App Data

14


Average Minutes Per visitor in a month – Globally (Jan’12)*

21 Twitter
89
Pinterest

17 LinkedIn
405
Facebook

89 8 Myspace
Tumblr

3 Google+
Second only to Facebook in engagement
* Source : Comscore report

Simplicity of Design

Visuals take center stage

Highly Accessible

Selective Following

Complimentary to existing social tools

Getting Popular with not just friends
Lesser noise


17


Publications, TV networks
+ News outlets

Brands + Companies + Time Magazine
Personalities Etailers +Direct to consumer
sites
Whole Foods Mashable
Etsy
Diet Pepsi Wall Street Journal
The Home Depot
Volkswagen Unicef
Rue LaLa
Honda Bloggers
West Elm
Writers
Martha Stewart Artists
More like Almost
Lowe’s EVERYONE and
adding……. 18

Jan’12

Mar’12

Men are beginning to PIN too*

*Source: Google Double click Ad planner Data

Month/% in this age range 0-17 18-24 25-35 36-44 45-54 55-64 Over 64
JANUARY 2012 44 7 28 28 23 7 3
FEBRUARY 2012 3 6 28 28 25 8 3

Aged between 25-54*
>$150k
$100k - $150k
3%
6%

$25k
Above average household $75k - $100k
12%
8%

income of $25k - $75k* $25k - $50k
42%
$50k - $75k
29%

*Source: Google double click Ad planner

21


Branding
Massive Audience and growing !

Increase Brand visibility by
sharing your
Brand Experience & Personality


Traffic
Of course Referral but Organic too !

Image Captions are crawled
by Google and pinboards
appear in search results


Customer Engagement
Addicted customers/prospects spending
lot of time

Connect with your customer
and socialize to build trust and
respect for the brand


What are people doing and what it means to Businesses ?

Expressing through pictures and images relevant to
their lives Buyer Personas

Reminding themselves of things they want to do
or buy later Near-Future Buyers

Sharing & recommending things that they feel others
should know Potential Advocates/Influencers

Learning about and exploring specific or random
topics Long-term/distant buyers

Searching for and discovering new or specific things
to do, buy, look at or read Immediate Buyers

All act as members of an online word-of-mouth marketing team that’s
directing buyers, doers and seekers to your online properties


27


Analyse
if Pinterest Fits your Business

Who is your Target Audience ?

Are your Products/services Visually Appealing or can be ?

Do you have more to share than just what you do ?


Visual Content
Identify your most visual content

B2B ?
Consider these…
Employee/office pictures
Blog article pictures
Infographic & data charts
E-book, book, whitepaper covers
Happy customer pictures
Brand personality/style/colors/theme

Promote Lifestyles
Promote what relates to the lifestyle of your customers and
not just your products/services


Business Personality
Showcase fun activities that your brand participates in


Pinteresting Boards
Discover fun ideas related to your business that are Pinteresting


Socialize/ Engage
Create boards in collaboration, host contests, follow others, repin,
comment and like pins with your influencer group


Optimize Pins
Keep SEO in mind while Pinning

Include link to your website/blog

Keyword rich pins/boards/descriptions

Set yourself visible to search engines


QUESTIONS


Get in Touch

 Forefront of Innovation  visit: www.regalix.com
 Digital Marketing Services
 Technology Enabled Services  If you have any questions about this webinar please
 Regalix Labs feel free to get in touch with the speaker Divya
Sangwan, dsangwan@regalix-inc.com
 Multi-disciplinary Leadership Team & Strong Advisory
Board, 175+ Team
 For a free evaluation of your website / ecommerce
portal, please get in touch with Ritu Josan,
 Fortune 500 and Venture Backed Customers (B2B and
rjosan@regalix-inc.com
B2C)

 Global Operations: HQ in Silicon Valley, 4 Offices

 Industry Recognition


Pinterest the Social Media Darling

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