Video Marketing and Advertising : Tactics, Measurements, & Trends

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Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.

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This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: • 84% marketers say they are currently investing in analytics • 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics • 65% respondents say analytics has helped increase sales revenue by over 10% • 65% executives use analytics regularly for insights • 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq

State Of B2B Marketing Metrics And Analytics 2015

State Of B2B Marketing Metrics And Analytics 2015

State Of B2B Marketing Metrics And Analytics 2015

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Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.

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The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.

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51 best design daily wear kurti designs for women 2018

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State Of B2B Marketing Metrics And Analytics 2015

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Are you one among those large numbers who believe their normal business operations deliver exceptional value? In this webinar, Adam Erhart, Marketing Consultant discusses: • Implementing a successful Customer Experience strategy • Key steps for optimizing customer journey • Types of customers' and what you can learn from them • How you can offer exceptional Customer Experience

"Transform your Customers' Experience"

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USABILITY: Wikipedia definition: A term used to denote the ease with which people can employ a particular tool Providing people an easy to use service for a need The user should know exactly where she is, and should know fairly well what’s next For an application site, giving access to start of all use-cases is critical Be available to help users (just like in a real world store, office) Allow users to easily recover from mistakes Make it easy to recover from system failures The ultimate in giving control to the user! Gives the user higher sense of control Remember what the user did last, and if appropriate, start from there – logins, passwords, recent searches, recent transactions, etc. Make things look as you want users to interact with them (affordance) If an interaction has been made simple, check if you can make it simpler! Focusing on Usability is no different than focusing on Customer Experience! And marketers ARE focused on Customer Experience It is just that Customer Experience in context of web applications has become a specialized science, and Marketers need to focus on it Usability of your systems can increase ROI. Some examples: “We want to increase the registration rate on our site from the current 3%, to 5% or above.” [Web2.0 Photo Application Site] “The average time it takes our customer service representative (CSR) to service a customer is about 8 minutes. We wish to reduce this to 6.5 minutes.” [Banking Firm] “The average time a customer stands in the queue to transact is about 4 minutes. We wish to reduce it to sub 3 minutes.” [Library] Is the end-to-end process usable? Are the different touch points usable? Lead form fill-up Call-back, calling process Application process Reaction times Information collateral Is the customer happy with the product? Do more in less time Explore more things that you have on offer

Website usability best practices a marketing perspective

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Title: Measure Your Product Management Effectiveness and Success Presenter: Greg Geracie Description: In this webinar, ‘Measure Your Product Management Effectiveness and Success’, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance. Key Takeaways: • What product teams say about their performance and efforts or lack thereof to improve (trend one) • Product methodology adoption trends and profitability • Factors that positively impact product team performance

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Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: · How to convert data into productive action · Ways to use marketing analytics to improve decisions and reap rewards · Which metrics industry leaders rely on to make decisions · Ways to measure your marketing success

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Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book “SEO Expert Strategies” and Founder of Imageshield discussed: • Difference between Paid and Organic Traffic • How to get started with SEO • How to flood your site with traffic

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Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq

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Put aside everything you think you already know about Content Marketing, because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years. We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: · The latest trends in Content Marketing – fresh from CMI’s 2015 research · The future of Content Marketing and how it’s changing for both B2B and B2C companies · Key challenges and best practices with case studies from real companies

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Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.

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Nothing can make the world go around more than your fingertips. The sky-rocketing rate of the number of mobile-users are continually shaping the dynamics of the international business ecosystem through an array of platforms, be it email, social-media networks and instant messaging interfaces. Let’s face it; the world’s not getting any less busy. The only thing we can squeeze into our lives is something that fits, something that’s quick, easy and on-the-go! Something like nothing else, like WhatsApp! Lasse Rouhiainen, Author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses" discusses: • The rise of WhatsApp & Instant Mobile Messaging • Creative ways of using WhatsApp for Business • WhatsApp Marketing Success Stories • WhatsApp’s Competitors

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