"Whatsapp Marketing: Big Opportunity For Businesses"

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Nothing can make the world go around more than your fingertips. The sky-rocketing rate of the number of mobile-users are continually shaping the dynamics of the international business ecosystem through an array of platforms, be it email, social-media networks and instant messaging interfaces. Let’s face it; the world’s not getting any less busy. The only thing we can squeeze into our lives is something that fits, something that’s quick, easy and on-the-go! Something like nothing else, like WhatsApp! Lasse Rouhiainen, Author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses" discusses: • The rise of WhatsApp & Instant Mobile Messaging • Creative ways of using WhatsApp for Business • WhatsApp Marketing Success Stories • WhatsApp’s Competitors

Marketing

THE RISE OF WHATSAPP &
INSTANT MOBILE
MESSAGING
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WhatsApp Statistics
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Global Mobile Messaging Apps
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Growth of Instant Mobile Messaging
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Use of Twitter is Decreasing
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Growth of WhatsApp
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Why WhatsApp Became Successful?
• Easy and simple to use
• Replaces missed phone call
• Replaces SMS
• Soon will replace phone calls
• Works with all mobile platforms
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Benefits of Using WhatsApp for
Business
• Speed
• Opening ratio
• Frequency of use
• Quality of communication
• Preferred channel by consumers
• Allows you to send voice and video
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messages
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Growth of WhatsApp
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WhatsApp in Society
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Growth of WhatsApp
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WhatsApp in Society
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WhatsApp and Wearable Computing
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WHATSAPP MARKETING
SUCCESS STORIES
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WhatsApp as a Marketing Platform
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Toyota’s Campaign
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Hellman’s Campaign
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CREATIVE WAYS OF USING
WHATSAPP FOR BUSINESS
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How Small Businesses Use WhatsApp
• Opening a line of communication using
© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL
WhatsApp
• Create content customers can share
on WhatsApp
• Strategic Use of WhatsApp groups
• Using broadcast list
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Online Publications Use WhatsApp
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Get Wordpress PlugIn “Mobile
ShareBar”
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WHATSAPP’S COMPETITORS
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Global Mobile Messaging Apps
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WeChat & Telegram & Line
• WeChat is the biggest competitor
• Telegram offers interesting options for
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B2B communication
• Line and Viber are also growing
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WeChat & Brands
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About the Presenter
 Renowned speaker and trainer for corporates, business
schools and universities on how to maximize exposure on
YouTube, Facebook, and how to implement Social Media
marketing strategies.
 Has helped hundreds of small and medium sized companies
and entrepreneurs in over 30 countries to promote their
businesses online through social media and video marketing.
 Has helped more than 200 people in over 10 countries
become successful Video Marketing and Social Media
managers.
 Author of the bestselling books “101 Video Marketing Tips
and Strategies for Small Businesses” and "Smart Social
Media – Your Guide To Becoming A Highly Paid Social”
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Lasse Rouhiainen
Author, Speaker &
Trainer
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Connect with Lasse:
Twitter @Lasseweb20
LinkedIn.com/in/lasserouhiainen
Facebook.com/LasseRouhiainen
http://www.lasserouhiainen.com/
Connect with Regalix:
Twitter @Regalix
LinkedIn.com/in/Regalix
Facebook.com/Regalix
marketing@regalix-inc.com
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"Whatsapp Marketing: Big Opportunity For Businesses"

8. Why WhatsApp Became Successful? • Easy and simple to use • Replaces missed phone call • Replaces SMS • Soon will replace phone calls • Works with all mobile platforms 11/13/2014 8 © 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

9. Benefits of Using WhatsApp for Business • Speed • Opening ratio • Frequency of use • Quality of communication • Preferred channel by consumers • Allows you to send voice and video © 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL messages 11/13/2014 9

20. How Small Businesses Use WhatsApp • Opening a line of communication using © 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL WhatsApp • Create content customers can share on WhatsApp • Strategic Use of WhatsApp groups • Using broadcast list 11/13/2014 20

25. WeChat & Telegram & Line • WeChat is the biggest competitor • Telegram offers interesting options for © 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL B2B communication • Line and Viber are also growing 11/13/2014 25

27. About the Presenter  Renowned speaker and trainer for corporates, business schools and universities on how to maximize exposure on YouTube, Facebook, and how to implement Social Media marketing strategies.  Has helped hundreds of small and medium sized companies and entrepreneurs in over 30 countries to promote their businesses online through social media and video marketing.  Has helped more than 200 people in over 10 countries become successful Video Marketing and Social Media managers.  Author of the bestselling books “101 Video Marketing Tips and Strategies for Small Businesses” and "Smart Social Media – Your Guide To Becoming A Highly Paid Social” © 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL Lasse Rouhiainen Author, Speaker & Trainer 11/13/2014 27

28. Connect with Lasse: Twitter @Lasseweb20 LinkedIn.com/in/lasserouhiainen Facebook.com/LasseRouhiainen http://www.lasserouhiainen.com/ Connect with Regalix: Twitter @Regalix LinkedIn.com/in/Regalix Facebook.com/Regalix marketing@regalix-inc.com 11/13/2014 28 © 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

"Whatsapp Marketing: Big Opportunity For Businesses"

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"Whatsapp Marketing: Big Opportunity For Businesses"