The document discusses how technology is rapidly advancing and changing the way people communicate and do business. It emphasizes that organizations need to reimagine their strategies and operations to take advantage of new technologies like mobile, cloud computing, and social media. Specifically, it suggests that companies think mobile-first, embrace bring-your-own-device policies, invest in unified communications, and move IT's focus from infrastructure to strategic analysis and vendor management. The document also stresses developing connected, purposeful content and rethinking customer management systems to incorporate social elements.

1. REIMAGINE
EVERYTHIN
G
The Effects of the Major
Shifts in 21st Century
Technology
IT'S TIME TO

2. ASAE.conferences.io
ASAE.conferences.io

3. How do we achieve excellence?

4. “any sufficiently
advanced technology
is indistinguishable from
magic.”
Sir Arthur Charles Clarke
co-writer of the screenplay for the
movie 2001: A Space Odyssey
NEWS
FLASH!!
We now have
sufficiently
advanced
technology

5. ©NAIOP 2013

6. How do we achieve excellence?

8. What's the formula for tech success
in the near future?
E = MC
2
Cloud Strategy
Content Strategy
Excellence
Mobile Strategy

9. What is an
app?
self-contained program or piece of software
designed to fulfill a particular purpose; an
application, esp. as downloaded by a user to
a mobile device.

10. So what should I be doing?
Take Advantage of Mobile
•
THINK MOBILE FIRST!
•
Your current website and its structure are not useful on
a mobile device. Responsive design is a must, but it will
be just the cost of entry in the future. Rethink your
offerings in the "mobile context".
•
When designing the mobile experience, think task not
brand. Think convenience store, not supermarket.
•
Mobile devices give us the unique opportunity to be
"Present at the Point of Need!"
•
REIMAGINE STUFF!!

11. Why is Mobile so
Important?

12. Why is Mobile so Important?
Because
…
56% of all US Adults
have smartphones
34% of Americans 18+
own a tablet

13. Why is Mobile so Important?

14. Why is Mobile so Important?
Because Mobile traffic as a percentage of
overall internet traffic is exploding!

15. Why is Mobile so Important?
Tablet adoption among adults is past the
“we ought to do something about this” point.

16. REIMAGINE
STUFF

17. Point of Sale?

18. RETHINK STUFF
RETHINK
Mobile Commerce

19. Dream it.....
...then DO IT!!

20. The Mobile Mindset
Extraneous

21. The Mobile Mindset
Mobile First = User Needs First!
When designing for mobile, consider the
“mobile context”. Where will the user
most likely be, what might they be doing,
how long will they most likely have, etc.
vs.

23. Embrace "Bring Your Own Stuff"
• 70% of firms who deployed BYOD
programs achieved increased
bottom line revenues
• Device replacement and
reimbursement expenses decline,
because employees take better care
of personally owned devices
• More than 80% of enterprises stated
that worker productivity increased
due to BYOD programs
BYO?
Device
Cloud
Apps

24. Embrace "Bring Your Own Stuff"
BYO?
Most of the work tools I use
today come from an App Store,
not my IT department .
Hmmmm.....
Device
Cloud
Apps

25. So what should I be doing?
Mobile Device Management
• Mobile Device Management (MDM) software
secures, monitors, manages and supports mobile
devices deployed in the enterprise.
• MDM functionality typically includes over-the-air
distribution of applications, data and configuration
settings for all types of mobile devices, including
mobile phones, smartphones, tablet computers.

26. The Cloud

27. The cloud is here to stay...
and that's a good thing!
Here's why...

28. The main advantage of cloud computing is
mobility. Using cloud-based technologies means
that you can work wherever you have Internet
access...and increasingly on whatever device you
want to!

29. Better Security?
Yes, Much Better Security!!
One of the top concerns of cloud skeptics is
data security. Well according to
SuccessFactors, security is actually
increased when using cloud solutions due to
strict ISO security standards that
cloud providers must adhere to, in
addition to the regular security audits.
Most cloud services – especially those
targeting enterprise use – employ protection
and security far exceeding that of most
Fortune 500 companies and government
agencies—and absolutely beyond the
security capacity of any small or midsized
business or nonprofit.

30. Business Agility!!
Capacity and location
planning are no longer
in your hands, but are
the responsibility of the
cloud vendor.
That means you can
respond quickly to any
business changes that
may arise unexpectedly
because operations are
handled by the cloud
vendors.

31. Most of the work tools I use today come from an App Store,
not my IT department. They are delivered via an "App Store"
in a cloud-based model.

32. Transition to the IT department structure of the future
Because of technology, the IT department will have a different makeup in 2020
than it does today.
• Internally, the viability of what we currently call cloud services will force IT to focus less on infrastructure and applications,
and more on vendor management and high-level business analysis (see below)
• Externally, IT will rely on a stable of services and specialists that do not need to be hired internally. Research firms, valueadded resellers (VARs), and systems integrators are examples of external resources that core IT will rely on.
• Many jobs will disappear. It’s not only that many jobs will be outsourced; many will be directly replaced with technology.
Tasks will be automated to the point that a person is not required to accomplish them. In the same way that machines have
taken over many physical labor positions, they will soon take over many intellectual labor positions. In their place, different
jobs will emerge, requiring redeployment of resources and skills. Those who can’t adjust will find themselves without a job.
Info-Tech Research Group

33. Benefits of Cloud Computing
Shifting the major focus of IT......
T
I
T
From
technology
dominant...
...to
informatio
n dominant!
T

34. Benefits of Cloud Computing
Reduction in the cost and
time of INNOVATION!
• Don't buy servers, lease
them!
• Servers can be up and configured
in hours or minutes not days or
weeks
• Technology can be commissioned
and decommissioned as needed

35. Benefits of Cloud Computing
Money for a more STRATEGIC IT presence in
your organization!
• Studies show that up to 80% of IT budgets
are tied up in routine maintenance!
• We need IT leaders who are more adept at
leveraging the latest technologies not managing
them
• We need IT staff that can add value to the
business, not manage and patch servers

36. So what should I be doing?
- Don't buy another server!
- Invest heavily in mobile!
- Invest in Unified Communications

37. Cloud Computing Resources
10 Questions to Ask When Choosing a Cloud Provider
http://www.entrepreneur.com/article/226845
Choosing a cloud provider: Bringing business and IT
http://www.techrepublic.com/blog/the-enterprise-cloud/choosing-a-cloud-provider-bringing-business-and-it-together/
together
How to Choose a Cloud Hosting Service
http://www.pcworld.com/article/253486/how_to_choose_a_cloud_hosting_service.html

38. The Cloud Effect
Estimated costs of infrastructure for two application servers, two database
servers and a load balancer across internal, managed and Cloud
deployment models. Source O’Reilly Media: George Reese
http://broadcast.rackspace.com/hosting_knowledge/whitepapers/Cloudonomics-The_Economics_of_Cloud_Computing.pdf

39. There is a group of folks, largely (but not
entirely) defined by generation, who
communicate differently. They have
always communicated differently.

40. There is a group of folks, largely (but not
entirely) defined by generation, who
communicate differently. They have
always communicated differently.
They’re not used to getting “spray and
pray” types of marketing and other
communications from organizations,
they’re used to choosing or “following”
people and content streams.

41. TheEffects of Social Media
The expectation that
communications get
to the point faster!
is e A
c t iv
nc
o
C
e
Vo
ic e
!P u
!
nc
hy
!

42. http://www.socialnomics.net/2013/09/26/the-effect-of-social-media-on-commerce/

43. Why is this so important? Because this…..
“Social” CRM
Martin Walsh
Head of Digital Marketing & Award Winning Producer at Red
Dune Films

44. “Social” CRM
…is now
this!!
Martin Walsh
Head of Digital Marketing & Award Winning Producer at Red
Dune Films

45. So what should I be doing?
Rethink AMS, CRM,
whatever management
system you use!!

46. This might look like a social media
site, but it's not!!
It's actually a next gen AMS
It's actually a next gen AMS
system. One that allows
system. One that allows
both staff and members
both staff and members
to follow people, events,
to follow people, events,
companies, etc. and
companies, etc. and
streams them information
streams them information
based on activities of things
based on activities of things
they follow!
they follow!

47. So what should I be doing?
Rethink Taxonomy and
Content Delivery!!

48. Develop Connected Content!!
What if I land here and it’s
too complicated?
What’s it about?
Who wrote it?
When was it written?
What’s the source?
What if its WAYYYY too
complicated?
What if I land here and and I
need deeper information?

49. Develop "Purposeful" Content!!
Unorganized Content
“How do I” linked content?
Write a marketing plan
Step 1. ________________________
Step 2. ________________________
Step 3. ________________________
Step 4. ________________________
Content organized to help people get things done!
Not read about getting things done!

50. BIG DATA....
...or BIG
PERSPECTIVE?
©NAIOP 2013

51. Big Data....or Big Perspective?
What does a member's
(customers) "profile"
really look like?
Where are they
creating value that
goes unnoticed, or
worse, unrewarded?

52. Business
Intelligence
"Business Intelligence is a set of
methodologies, processes,
architectures, and technologies
that transform raw data into
meaningful and useful information
used to enable more effective
strategic, tactical, and operational
insights and decision-making."

56. Dream it.....then DO IT!!