DESIGN FOR GOOD: San Marino Schools Foundation
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Logo and strategy developed during AIGA-LA Design for Good event for San Marino Schools Foundation, 10/2015
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DESIGN FOR GOOD: San Marino Schools Foundation
- 1. DESIGN BLITZ PRESENTATION SAN MARINO SCHOOLS FOUNDATION
- 2. The Team
- 3. Bryan Honig Reggie Woolery Lisa Thomas
- 7. The Need
- 9. PARENTS LOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY The Donors
- 10. The Donors PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY
- 11. The Donors PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY 80% }
- 12. PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY The Donors 80% 20% } }
- 13. NEW LOGO NEW STRATEGY The Need
- 14. NEW LOGO NEW STRATEGY (AND ALSO A NEW LOGO) The Need
- 15. The Constraints
- 17. “TITAN BLUE”
- 18. The Process
- 20. The Ends
- 21. The Ends
- 22. The Means
- 23. The Process
- 24. POSITION A SOLID FOUNDATION WORTHY OF INVESTMENT Pillar of the Community - Warm - Caring - Capable - Strong - Professional - Intellectual - Conversation - Rally - “Alliance” - Consistent Support - Inspire Excellence - Advocacy - Sharing - Thought Leadership - Infrastructure - Staffing - Programs - Supplies - Shape the Community - Future Legacy - Quality Education - #1 District in CA Voice of the District TRAITS ACTIONS PRODUCT GOALS The Process
- 25. Images Studies
- 26. ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz1234567890 Phoreus Cherokee GothamMuseo Slab Typography Studies
- 27. F F SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SMSF SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO S SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION Typography Studies
- 28. Typography Studies F F SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SAN MARINO SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SMSF SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION SMSF SMSF SAN MARINO SCHOOLS FOUNDATION SAN MARINO S SCHOOLS FOUNDATION SAN MARINO SCHOOLS FOUNDATION
- 29. . Foundation . Strength . Professionalism . Intellect . Community Logo Attributes
- 30. The Solution
- 31. Wordmark
- 34. . Intelligent . Authoritative . Committed . Friendly . Passionate Brand Voice
- 35. DONATE NOW! Foundation Website Twitter/Social Media Engagement Inspiring Excellence. After being told he would never play HS football again, @TChang makes a triumphant return. #InspiringExcellence HOW WE HELPWHO WE ARE NEWS ATHLETICS TESTIMONIALS WHO WE ARE HOW YOU CAN HELP THE COMMUNITY ANNUAL DRIVE ENDOWMENT TESTIMONIALS
- 36. Inspiring Excellence Annual DriveBusiness Alliance Engagement
- 37. PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY 80% 20% } } Donors: Before
- 38. PARENTSLOCAL BUSINESSES LARGE CORPORATIONS RESIDENTS ALUMNI OUTSIDE COMMUNITY ~50% ~50% } } Donors: After
- 40. Thank You