LESSON 4

1. DIGITAL MEDIA
(POSITIVE AND
NEGATIVE IMPACT
ON SOCIETY

2. WHAT IS DIGITAL MEDIA?
◦ Digital media is a way to express opinions or ideas in digital form
through digital devices.
◦ It is a quick, easy, and effective way of communication and distribution
of the content.
◦ This includes text, audio, video, and graphics that are transmitted over
the internet or through other digital mediums such as television radio.
◦ Digital media content can be created, distributed, and modified via
digital devices, which is something that differentiates it from traditional
media.

3. Impact of Digital Media on Society
The world has picked up the pace, everyone is just too busy. One
cannot simply afford to lose a day’s track to keep himself updated
with information. The world as we know is something that
changes daily, there is always something new happening.
And the electronic devices which are connected to the
internet constantly supply the information we need and it is not
just restricted to the internet.
All the applications and multimedia stored in the device’s
storage and drives keep us engaged all the time. It has both a
negative and positive effect on our society.

5. Positive Effects of Digital Media
Ability to Learn New Skills
The internet has been a blessing since its beginning for learners,
now if you have a smartphone or any other digital device connected to
the internet.
Digital media has an important role in the field of education.
When it comes to interactive learning that is actively used in modern
education structures.

6. Ability to Communicate
Other platforms like social media have enabled people to
communicate with a much greater number of people on a global scale,
which allowed diverse people to meet in one place.
It also allowed people to raise their voice against social issues,
they can directly communicate with big organization and personalities
that cause the problem in people life

7. Opportunity to do Business Digitally
If you have an idea to sell something it could be a product or
service that adds value in people’s lives. Through your website, you can
sell it anywhere in the world.
The Internet provides the advantage to promote your business
online through paid advertising.

8. Real-Time Information
The importance of digital media cannot be neglected in the field
of journalism and mass communication. In a competitive and speedy
world, it is vital for a news agency and broadcasting channels to get
maximum coverage.

9. The Decrease in Print Media
Digital media has been an indispensable catalyst in technological
advancement and human growth. We can now sit at home, read all
about any event, from any corner of the world, and the choice is all
too.

10. Negative Effects of Digital Media
Addiction to Digital Media
Addiction is an engagement in behaviors that become
compulsive and often continue despite having harmful effects.
Excessive usage of these leads to withdrawal symptoms such as
feeling anger, tension, and depression when Internet access is not
available. This makes individuals dependent on the internet.

11. Negative Effects on Cognitive Development
New generation children get in touch with internet-connected devices early in
their development that certainly has a significant effect on their cognitive
if they use these technologies in excess.
From these facts, we need to be a little aware before using them as the old
saying goes that excess on anything is harmful. Keep it in moderation for your mental
and physical well-being.

12. Information Overload
There is an almost infinite amount of information available on the
internet. As a result, it makes it difficult for a decision-maker when he
faces a variety of information on the same topic that contributes to
confusion rather than clarity and makes it difficult to choose better in
important situations of life.