Media article presentation for Humber College Fundraising Post Graduate Program

1. Online Videos
Reilly Ten Have – FUND 503
1

2. Why are online videos
so important for
fundraisers?
• All generations are using YouTube
• Gen Y = 99%
• Gen X = 95%
• Boomers = 80%
• Civics = 61%
2
http://www.hjcnewmedia.com/nextgencanadiangiving2013

3. Video: Not just for Young
People Anymore
• 45 million monthly YouTube viewers
• Videos are short, easy, personal
• Accessible and convenient while
reaching a wide audience
• Affordable
3
http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more

4. Getting started with online
videos for your Charity or Nonprofit
• Recognized but under-used as a tool for
non-profits and charities
• YouTube study:
• 80% say video is important
• 91% want to make more videos
• 62% do not designate appropriate staff
4
http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit/

5. Using Videos
• Key take away messages:
• Incorporate a video strategy into the
communication plan
• Succinct and directed at specific
audience
• “Start small, plan big and aim for
huge impact”
5
http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-your-charity-or-nonprofit
http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more

6. • Second most powerful social network
• Not-Profit Program
• Embedded links
• Interactive annotations
• Video volunteers
• Data analysis
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http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html

7. Non-Profit Program
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http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html
Thanks, to Jill Oba for the screen shot

8. • Second most powerful social network
• Not-Profit Program
• Embedded links
• Interactive annotations
• Video volunteers
• Data analysis
8
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofits-use-youtube-exceptionallywell.html

9. Newbies
Vine
• 6 Second videos
• #1 Video sharing app
• https://vine.co/v/b5UAMMaxdbY
Instagram
• 15 Second videos
• Fun filters
• http://instagram.com/p/eusjQ1C_jT/
9
http://www.bethkanter.org/7-np-videos-vine-insta/

10. One medium, many
uses
• To tell a story showing direct results
http://instagram.com/p/aye_2mGhNa/
• To raise awareness about an issue
https://vine.co/v/b5TIXPwmn35
• To promote events
https://vine.co/v/b3VKjFAKHK3
• To say thank you
http://www.youtube.com/watch?v=dKoFwy9
Ex3U
10
http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/

11. Discussion
• What are some other uses or types of
videos that can be used by charities or
non-profits?
• Do you think certain charities would
benefit from using videos more than
others?
11

12. Discussion
• In your opinion, are videos an effective
method of fundraising?
• Can you foresee any barriers that would
stop a non-profit/charity from using
online videos to reach donors?
12

13. Resources
http://www.bethkanter.org/7-np-videos-vine-insta/
http://charityinfo.ca/articles/Video-not-just-for-young-people-any-more
http://www.connectad.ca/youtube-nonprofit-program-storytelling-through-videos/
http://googlefornonprofits.blogspot.ca/2013/06/results-of-first-ever-surveyon.html
http://heatherwardle.com/2013/08/18/getting-started-with-online-video-for-yourcharity-or-nonprofit/
http://www.hjcnewmedia.com/nextgencanadiangiving2013
http://mashable.com/2010/03/26/non-profits-youtube/
http://www.nonprofitquarterly.org/policysocial-context/19913-these-nonprofitsuse-youtube-exceptionally-well.html
http://www.stayclassy.org/blog/using-vine-instagram-to-market-your-nonprofit/