Can Food and Beverages have Incubators like web startups? Billion dollar acquire like Instagram and mega IPOs?

1. Disrupting
Food & Beverage
“Restaurant Incubator”
By: reimaginingbiz@gmail.com
2012/09/01
12年9月10⽇日星期⼀一

2. FOOD & BEVERAGES
✦ Nothing much has changed in F&B
✦ Chef > Food > Restaurant > Customers (Nothing New)
✦ Time to “Disrupt F&B” by leveraging the web...
12年9月10⽇日星期⼀一

3. F&B INCUBATOR
•A web platform which allows any Chef to showcase their skillz
and test their products through online pre-orders.
Incubators is a place for grooming young
businesses. Young entrepreneurs gather and work
on business ideas, which are then presented to
potential investors. Successful businesses are then
funded to commercialize their products. It is a
common practice in Silicon Alley, CA. for web
startups such as Dropbox and Instagram.
Reimaginingbiz: “So if web startups can have web
incubators, can F&B have F&B incubators?”
12年9月10⽇日星期⼀一

4. INCUBATING
1. Any kind of Chef or F&B creator
2. Chefs submit their most confident dish for evaluation
3. Selected Chefs invited to join a DEMO-DAY
4. Chef ’s dish will be sold online through pre-orders
5. Chef ’s dish will reach customers via delivery
“Process of hatching an egg”
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5. DEMO DAY
✦ Chef will prepare a dish for the DEMO
✦ Food critiques, bloggers, medias will be invited
✦ Chef will present the dish and share the story
✦ Dish tasting
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6. MARKETING
1. Chef bio, dish and pics will be uploaded on to web
2. 2 weeks time will be used to create buzz
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7. ONLINE PRE-ORDERS
1. The dish go online for pre-order at the second week for 1 week
2. Dish will appear only once (lunch/dinner)
3. Online pre-order target at 50% of in-shop price ($20 for $10)
4. Time ends and pre-order stops
5. Chef prepares dish himself or provide recipe
6. Dish only needs to be heated before enjoying
Units Ordered: 320
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8. REPEAT PROCESS
✦ Increase # of Chefs for variability
✦ One Chef/dish for each day and night to start
✦ Many Chefs but 1 dish for each meal
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9. SIMPLE MATH
1. A dish targets at in-shop $20 sells at $10 through pre-order
2. 100 dish pre-ordered for lunch = $1000
3. $2000/day and $60000/mon (only 100 units/meal)
4. At 200 units/meal => $120000/month
5. 300 units/meal => $180000/month
6. Cost at 40% for F&B = $108000 net/month
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10. WEB DESIGN 1.
“Simple Minimalist”
List up coming Chefs and Dishes
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11. WEB DESIGN 2.
Dish info, pics, preparation, 1click check out, # units
ordered, time left, nutrition content
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12. WEB DESIGN 3.
Chef bio, rating, reviews
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13. WEB DESIGN 4.
List of previous chefs by rankings for the next phase BD....
“The Restaurant Launch Pad”
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14. REVENUE GENERATORS
Humble beginnings,
Pre-ordered dishes
Cashing in,
1. Restaurant Launch Pad (Lots of $$ here)
2. A restaurant with a different Chef for each meal
3. Online cooking class/Fresh produce/Delivery service
etc...
12年9月10⽇日星期⼀一

15. Only the very surface is scratched here, if you are interested in
knowing more about this business plan in regard of
✦ Go to market strategy
✦ Client acquisition strategy
✦ Scaling strategy
Or maybe the extended business possibilities, please feel free
to contact me at Reimaginingbiz@gmail.com. We are based in
Taipei, Taiwan. I am a passionate, funny and a easy going guy, so
let me know if you just wanna grab a coffee too!
12年9月10⽇日星期⼀一