Trendwatch february 2018

19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
ITS MONTHLY SELECTION
Partnerships - Co-brandings – Limited editions– Capsule collections- Celebrity endorsements - Good causes
February 2018
presents

#CAPSULE COLLECTIONS / LIMITED EDITIONS
PUMA x HELLO KITTY
« New collection also marks the 50th anniversary of the PUMA Suede. Hello Kitty is
teaming up with sportswear brand PUMA for its latest fashion collaboration. Sanrio
has revealed a new collection featuring the PUMA Suede, which is marking its 50th
anniversary. The range features fun nods to the popular character such as red bow-
toms and the milk bottle icon. The red PUMA x Hello Kitty Suede is available in
adult, junior, preschool and infant sizes. A nod to Sanrio’s ‘small gift, big smile’
philosophy, the collection also features coordinating accessories like the Red/White
PUMA x Hello Kitty backpack and gym sack and the PUMA x Hello Kitty cap.»
Source : Licensing Source

CALVIN KLEIN x ANDY
WARHOL FOUNDATION
« The latest installment of the brand’s ongoing partnership with the Andy Warhol
Foundation sees the classic cotton Calvin Klein Underwear silhouettes adorned with
black and white stills from the artist's 1963 experimental film Kiss. In a press release,
Calvin Klein describes Kiss as "one of Warhol’s earliest cinematic explorations.»
Source : Refinery 29

JAMESON X GROUP OF
ARTISTS
« Jameson partnered with a group of artists for this year’s design, including Irish
illustrator Claudine O’Sullivan, British designer Alex Mellon and Irish photographer
Leonn Ward.The design is inspired by the Fianna – Irish mythological warriors known
for valuing loyalty and bravery.O’Sullivan’s hand-drawn eagle represents the unity of
three friends on a night out, whose silhouettes feature on the bottle. The silhouettes
were taken from a photo shot against Dublin’s Ha’penny Bridge by Ward. The friends
are surrounded by banners and symbols that represent Irish tribes, drawn by
Mellon.»
Source : The Spirit Business

JOHNNIE WALKER x PAGE
TSOU
« Johnnie Walker is delighted to announce the release of the Johnnie Walker Blue
Label Year of the Doglimited-edition bottle in celebration of the Lunar New
Year. This annual limited-edition series, now in its fifth installment, honors each
Lunar New Year with a commemorative bottle inspired by the Chinese Zodiac. The
2018 bottle artwork, created in collaboration with multi-award winning Taiwanese
artise Page Tsou, follows the Johnnie Walker Striding Man as he celebrates the
Lunar New Year alongside the design's proudly displayed Shar Pei. .»
Source : Markets Insider

LAURENT-PERRIER x LOTUS
ON WATER
« The French champagne house teams up with the celebrated feng shui gallery on an
exclusive series. For over two decades, France’s independent champagne house
Laurent-Perrier has been known for its elegance and consistent quality. This season,
the esteemed label is collaborating with Lotus On Water, Singapore’s revered feng
shui gallery with the launch of a rare crossover, fusing the finesse of champagne
with exclusive art pieces inspired by Yun Long Zi, Emeritus master and founder of
Lotus On Water. »
Source : Hong Kong Tatler

NIKE x JACK DANIEL‘S
« Nike and Jack Daniel’s have joined forces to create the perfect kicks to pair with
your Tennessee whiskey. 67 pairs of these extremely limited-edition Nike Air Force
1’s were created by the renowned custom shoemaker, The Shoe Surgeon, who
expertly crafted the shoe with black Horween leather laces and Vachetta leather
accents. Featuring dark brown leather and deep russet details, these sneakers
promise to age just as beautifully as your finest Tennessee whiskey, while the gently
distressed materials and hardware have the spirit of the perfect pour. »
Source : Urban Daddy

LEICA x IOURI
PODLATCHIKOV
« Leica is teaming up with Olympic snowboarder (and photographer) Iouri
Podladtchikov to release a special limited edition version of the Leica Q, which
swaps out the traditional black body found on the camera for a stylish white color
scheme. Dubbed the Leica Q “Snow,” the camera is decked out in silver anodized
aluminum for the top deck, baseplate, and controls. The camera also features an
aluminum accessory shoe cover, which is apparently a first for a Leica camera. And
to round out the color scheme, the Leica Q Snow also comes with a white leather
carrying case and strap. »
Source : The Verge

IKEA x BEA AKERLUND
« This February, Ikea has launched a new limited edition collaboration with stylist,
costume designer, and fashion activist Bea Åkerlund, and its pieces are infused with
goth glam for all the anti-Valentine-rs out there. The brand new Omedelbar
collection includes a few elements we often associate with the holiday, like kissy lips
and red roses, but with Åkerlund's influence, they get a much edgier twist.
Akerlund's personal mantra "B who you are" is a reminder that it's okay to not play
along with aesthetics that are marketed most visibly. She takes the parts she likes
and infuses them with her personal goth meets old Hollywood glam style.»
Source : Refinery 29

A BATHING APE x SANRIO
« Valentine’s Day is almost here and to help us get into the festive mood is Japanese
streetwear stalwarts, A Bathing Ape. Teaming up once again with Sanrio, the latest
collaboration sees Baby Milo hanging out with Hello Kitty and My Melody, with love
clearly in the air. The full capsule will launch this Saturday, February 11. Designs
featuring Hello Kitty will be available at BAPE stores and BAPEXCLUSIVE locations
while the My Melody designs will be only be available online. »
Source : Hypebeast

SOUL CYCLE x MILK BAR
«For the first time ever, the fitness gurus have teamed up with Milk Bar CEO
Christina Tosi for a line of sweet treats dubbed SoulFuel specially formulated to
give you the energy you need to crush your Soul Survivor classes, and/or refuel
post-cool down. That’s right — healthy cookies. These aren’t your run-of-the-mill
chocolate chip cookies, however: According to the brand, it’s a “gluten-free and
dairy-free power cookie packed with protein, healthy fats, and anti-inflammatory
properties to give riders a boost before or after they sweat it out during a
SoulCycle class.”»
Source : Brit

RIHANNA x STANCE
«While Fenty Beauty may be Rihanna’s most illustrious side project, it’s definitely
not the only thing the music and makeup-mogul has going on.
RiRi will drop a Valentine’s Day-themed capsule of socks early Thursday (Feb. 8),
which is her latest collaboration with the fashion company Stance. The
#ColdHearted collection includes three pairs of bejeweled calf-length socks, each
going for a small fee of $125, a price maybe only excusable coming from the bad gal
herself. »
Source : Billboard

HAPPY SOCKS x KEITH
HARING
«Happy Socks celebrates legendary pop artist Keith Haring with this limited edition
collaboration that perfectly coordinates with Valentine’s Day. Essentially celebrating
art and love for all, a message that the late Keith Haring and Happy Socks
advocates, Haring’s most iconic artworks promoting acceptance, freedom of
expression and love, is featured on three pairs of unisex socks and also underwear.
Each style is available separately, or in a limited edition, collectable designer box. »
Source : High Snobiety

PUMA x SHANTELL MARTIN
«The sports brand has unveiled a new collection of sneakers and apparel in
partnership with the British visual artist Shantell Martin. This entirely black and
white (or white and black) spring/summer 2018 collection combines iconic Puma
models -- such as the Suede sneaker which celebrates its 50th anniversary this year
-- with the unique design DNA of Shantell Martin, known for her stream-of-
consciousness drawings and light projections. »
Source : Meaww

MASTER & DYNAMIC x
SCOTT CAMPBELL
«Famed bi-coastal tattoo artist, Scott Campbell has teamed up with luxury audio
brand, Master & Dynamic to ink their signature headphones in a limited run. The
range is comprised of four styles on their core models, MW60 Wireless and MH40
Over-Ear in sleek white and black designs that feature Campbell’s iconic winding
snake. The most interesting feature, however, is a hidden inscription on the interior
of the ears pads reading, “The smartest things I ever did were stupid things for
love.”»
Source : Forbes

J. CREW x GOLA
«J. Crew has a new collaboration on shelves beginning today, its first with heritage
British sportswear brand Gola. The collection is offered in five women’s styles along
with looks for men and children. The highlight of the range is the reissue of the
Mark Cox Trainer ($65) in several men’s and women’s color options. The signature
model, which makes use of a simple canvas and leather upper, was worn by former
British tennis pro Mark Cox during the ‘70s. And according to J. Crew, Gola was
actually the first brand to use the term “trainers” for athletic footwear. »
Source : Yahoo Style

HÄAGEN-DAZS x KITTY
McCALL
«The limited-edition packaging design was the result of a collaboration between
Häagen-Dazs and Kitty McCall – an internationally renowned print and textile
designer from Britain. Kitty’s core products include art and textiles with bold,
graphic and floral designs applying her unique style to crafting a contemporary,
enchanting design for the Cherry Blossom packaging. »
Source : Marcomm News

CLINIQUE x MARIMEKKO
« The beauty brand has linked up with Skandi design house Marimekko, known for
its uplifting, colourful prints - think bright, graphic patterns and bold, modern florals.
The result is beauty packaging heaven: the casings for Clinique's cushion compacts,
Pop lip colour and primers, and their brand new Pop Splash lip gloss range
(featuring a hydrating, non-stick formula), will brighten up any makeup bag.»
Source : Harpers Bazaar

LA BOUCHE ROUGE x THE
WEBSTER
«The maker is the Paris-based La Bouche Rouge, whose eco-minded, peak-luxury
lipstick range debuted last fall. The muse is Laure Heriard Dubreuil, the expat and
founder of the concept boutique The Webster, with locations in Miami Beach and
New York. And the result is the Pink Balm: the epitome of an elevated basic.
Sheer and nourishing with a touch of rosy tint, the balm has an "anytime, anywhere"
practicality, Dubreuil points out, but that's not why she "was completely seduced by
this project ». »
Source : Vogue

VANS x METALLICA
«Collaborations with iconic rock band Metallica aren’t going to fade away, as Vans
has now created an exclusive capsule of footwear, apparel and accessories with the
Rock and Roll Hall of Fame inductees for the third time. Highlighting the newly-
designed Metallica logo for a heavy metal rendition of Vans classic silhouettes, the
Sk8-Hi Reissue is defined by an etched Metallica logo on the sidewall with a
wrapped version on the quarter panels, while the Classic Slip-On features an all-
over logo print across the vamp and is finished with the same engraved Metallica
logo on the sidewalls. A short sleeve T-shirt and trucker hat round out the offering
using a Vans x Metallica logo. »
Source : highsnobiety

DUAL TONE x DAVID BOWIE
ARCHIVE
«The new Supro David Bowie Ltd Edition Dual Tone is one of the latest guitars to
be revealed amongst this year's NAMM 2018 guitars. This instrument was
developed with assistance from the David Bowie archive and is based on the guitar
he used on the Reality album and during his final world tour. Only 50 of these
guitars are available, so act quick and get yourself a highly collectable piece of
history. Bowie customised the standard '60s Supro Dual Tone guitar to his own
specifications and this new signature model makes those unique details available to
his fans and guitarists looking to make their own mark. »
Source : Gear4music

MARTELL x SABRINA
TRANSISKUS
«Pernod Ricard Global Travel Retail has launched a limited-edition Martell Cordon
Bleu bottle to celebrate Chinese New Year.The bottle, inspired by the Chinese
tradition of the wishing tree, is being promoted with a series of pop-up tasting bars
in select airports globally until the end of February. The special edition features the
work of paper-cut artist Sabina Transiskus, who created a sleeve with cut outs,
embossed red envelopes and gold vine leaves. The box houses a bottle of Martell
Cordon Bleu coated entirely in Martell’s signature blue, with a pattern that echoes
the gift box design.»
Source : The Moodie Davitt report

PUCHKIN MUSEM x ST.
FRIDAY
«A Russian fashion socks brand St. Friday Socks has released a limited collection of
sock designs inspired by world-class masterpieces of art, in collaboration with The
Pushkin State Museum of Fine Arts, in Moscow.
The socks collection, which includes eight designs, features motifs that are based on
the paintings and sculptures from the permanent collection of the museum. With
this new collaboration, the company believes it can show that basic, everyday items
like socks can also be a part of the visual arts and inspire us every day.»
Source : Knitting Industry

SMEG x DOLCE & GABBANA
«Following the success of their deluxe artisan-painted fridge commission last year,
Dolce & Gabbana have joined forces with kitchenware giant Smeg once again to
create a new range of high-end kitchen appliances.
The collection, titled 'Sicily is my love', features a juicer, toaster, coffee machine,
kettle and blender, all decorated with the Italian house's signature vibrant designs.»
Source : Harpers Bazaar

SEAN JOHN x JEAN-MICHEL
BASQUIAT
« Diddy’s iconic fashion brand, Sean John is reportedly turning 20 this year. And in
celebration of this huge milestone, the brand has reportedly teamed up with a
visionary artist for a major collaboration.Sean John and the estate of Jean-Michel
Basquiat have reportedly teamed up for a capsule collection that will merges the
worlds of fashion and artThe collection reportedly highlights Basquiat’s famous
pieces, including “Pez Dispenser,” “Melting Point of Ice,” and “Dog.” The artist’s
aesthetic is then transformed into bold styles on a series of denim wear, tee-shirts,
and more.»
Source : Vibe

Cambridge Satchel Company x
Ines de la Fressange
« We are thrilled to announce our latest collaboration for 2018; CSC x Ines de la
Fressange. Just in case you’re not familiar with Ines: she is the original French style
icon. Equally, Ines has long been a fan of our iconic satchels (her favourite bag style)
and our British craftsmanship. When she and Julie finally met, the two immediately
hit it off and the idea of the collaboration was hatched. To bring the limited edition
collection to life, our design team travelled to Paris and worked very closely with
Ines and her team to create the new designs.»
Source : Cambridge Satchel

PEPSI X CINDY CRAWFORD
« Supermodel Cindy Crawford is back in the spotlight thanks to one of the
major American brands that helped catapult her to fame: Pepsi. The 51-
year-old mom of two has teamed up with the soda brand for a minute-long
commercial set to air during this year's Super Bowl LII. In it, she recreates
the 1992 spot that aired during the football showdown that year. »
Source : In style
#CELEBRITY ENDORSEMENT

GUESS X JENNIFER LOPEZ
« This Spring 2018, GUESS is proud to introduce actress, singer, dancer,
entrepreneur, philanthropist, and fashion icon Jennifer Lopez as the face of
their latest campaign! The campaign, which was art directed by Paul
Marciano, co-founder of GUESS Inc., and shot by fashion
photographer Tatiana Gerusova, drew inspiration from Jenny’s life as a
performer in Vegas and actress in Hollywood. Set in an elegant villa, the
images evoke the spirit of classic GUESS campaigns with influences of
Jennifer’s aesthetic and personal style. »
Source : Preview

M&M‘s X DANNY DE VITO
«In the spot, the Russian mob kidnaps the lovable doofus; a mobster lists all
of the ways he would eat him. This year’s ad, dubbed “Human,” tells the
unlikely tale of Red (played by DeVito), the selfish, egotistical, maniacal
archetype of the M&M’s characters, who turns into a human after wishing
on a lucky penny, only to realize that none of the humans around him want
to eat him. »
Source : AdWeek

SQUARESPACE X JOHN
MALKOVICH
«John Malkovich is on an important phone call and he’s extremely angry. He
wants to launch his fashion career with a website, JohnMalkovich.com, but
someone else owns the domain. That’s how Squarespace’s hilarious Super
Bowl LI spot, “Calling JohnMalkovich.com,” plays out—Malkovich, placing a
friendly-turned-fuming phone call to someone who controls something he
desperately needs.»
Source : AdWeek

SERENA WILLIAMS X
LINCOLN
«The Ford-owned luxury brand has announced that the 23-time tennis
Grand Slam champion is becoming its latest Brand Ambassador. Williams
will be appearing in a series of videos on social media featuring the Lincoln
Navigator SUV that highlight her multitasked life as a professional athlete,
businesswoman and new mom. In a press release announcing the
partnership, the 36-year-old said that the first vehicle she ever bought at 18
or 19 was a Navigator that she named “Ginger” and drove for eight years.»
Source : Fox news

AMERICAN TOURISTER X
CRISTIANO RONALDO
«American Tourister leading international luggage brand, announced the
signing of international football superstar, Cristiano Ronaldo, as its new
brand ambassador for 2018. Dynamic, stylish and confident, with a global
following of more than 230M fans across Facebook and Instagram, Cristiano
embodies the soul of the American Tourister brand. His appointment also
comes as football fever begins to grip global audiences ahead of the FIFA
World Cup, which kicks off in Moscow, Russia on June 14th 2018.»
Source : Marcom news

TCL X NEYMAR JR
«The agreement will last for two years, during which time Neymar Jr. will
appear on TCL TV and print commercials across its major businesses. TCL,
television manufacturer and consumer electronics brand, recently
announced that Neymar Jr., one of the world’s most influential and widely–
recognized athletes, has been appointed as the company’s Global Brand
Ambassador.»
Source : Brand Equity

JUICY COUTURE X THYLANE
BLONDEAU
«The former child model, now 16, has been appointed as the face of
everyone’s favourite velour tracksuit brand, Juicy Couture. Blondeau, whose
resume includes catwalk appearances for Dolce & Gabbana, L’Oreal Paris
and Tommy Hilfiger, is the star of the brand’s new S/S’18 campaign. »
Source : Nine

STELLA ARTOIS x WATER.ORG x
MATT DAMON
«In the brand’s Super Bowl ad, which was created by Mother, co-founder of
Water.org and actor Matt Damon explains that millions of people in the
developing world walk up to six hours every day just to get water. He then
encourages people to consider purchasing one of the brand’s signature
chalices, the proceeds of which will go to Water.org. For every $13 limited-
edition chalice sold, $3.13 will be donated to the nonprofit. »
Source : The Drum
#GOOD CAUSES

19-03 AGENCY
team@19-03.com
01 75 57 32 93
19-03 Agency is specialized in
high quality partnerships, limited editions, co-branding, celebrity endorsement and capsule collections

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
http://www.licensingsource.net/hello-kitty-reveals-new-puma-collaboration/
http://www.refinery29.com/2018/02/189958/calvin-klein-underwear-andy-warhol-collaboration
https://www.thespiritsbusiness.com/2018/02/jameson-unveils-2018-st-patricks-day-bottle-design/
http://markets.businessinsider.com/news/stocks/Johnnie-Walker-Blue-Label-Rings-In-Lunar-New-Year-With-New-Limited-Edition-Year-of-the-Dog-Bottle-
1014967230
https://hk.asiatatler.com/dining/laurent-perrier-collaborates-with-singapore-s-lotus-on-water-to-create-limited-edition-champagne
https://www.urbandaddy.com/articles/41658/nike-is-releasing-a-very-limited-edition-jack-daniels-inspired-air-force-1
https://www.theverge.com/circuitbreaker/2018/2/12/17004596/leica-q-winter-olympics-limited-edition-snow-white-camera-iouri-podladtchikov
http://www.refinery29.com/2018/02/189699/ikea-bea-akerlund-omedelbar-collaboration
https://hypebeast.com/2017/2/bape-valentines-day-2017-sanrio-collaboration
https://www.brit.co/soulcycle-releases-soulfuelcookie-milk-bar/
https://www.billboard.com/articles/news/lifestyle/8098596/rihanna-sock-collection-valentines-day-coldhearted
https://www.highsnobiety.com/p/keith-haring-happy-socks-collection/
https://meaww.com/read/lifestyle/puma-unveils-collaboration-with-artist-shantell-martin
WEBOGRAPHY

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
https://www.forbes.com/sites/taylorboozan/2018/01/24/master-dynamic-creates-limited-edition-headphones-with-tattoo-artist-scott-campbell/#565879270964
https://sg.style.yahoo.com/j-crew-first-ever-collaboration-175303394.html
https://marcommnews.com/haagen-dazs-celebrates-valentines-day-with-cherry-blossom-floral-tribute/
http://www.harpersbazaar.com/uk/beauty/a15905928/cliniques-collaboration-marimekko/
https://www.vogue.com/article/the-webster-pink-balm-collaboration-laure-heriard-dubreuil-la-bouche-rouge-natural-lip-product
https://www.highsnobiety.com/p/vans-metallica-logo-capsule/
https://www.gear4music.com/us/en/news/article/NAMM-2018-Supro-Dual-Tone-David-Bowie-Signature-Guitar/7IA/2018-02-01
https://www.moodiedavittreport.com/pernod-ricard-marks-chinese-new-year-with-limited-edition-martell-cordon-bleu/
http://www.knittingindustry.com/st-friday-socks-joins-forces-with-pushkin-museum/
https://www.harpersbazaar.com.au/culture/dolce-gabbana-smeg-kitchenware-15854
https://www.vibe.com/2018/02/sean-jean-jean-michel-basquiat-capsule-sollection/
https://us.cambridgesatchel.com/blogs/journal/announcing-our-newest-designer-collaboration-csc-x-ines-de-la-fressange
WEBOGRAPHY

→ CELEBRITY ENDORSEMENT
http://www.instyle.com/news/2018-super-bowl-cindy-crawford-pepsi-ad
https://www.preview.ph/fashion/jennifer-lopez-is-the-new-face-of-guess-a00192-20180205
http://www.adweek.com/brand-marketing/inside-mms-quest-to-turn-its-spokescandy-red-into-a-human-for-the-super-bowl/
http://www.adweek.com/brand-marketing/how-squarespace-created-a-killer-super-bowl-spot-that-scored-an-emmy/
http://www.foxnews.com/auto/2018/02/15/serena-williams-becomes-lincoln-brand-ambassador.html
https://marcommnews.com/american-tourister-announces-football-superstar-cristiano-ronaldo-as-its-2018-brand-ambassador/
https://brandequity.economictimes.indiatimes.com/news/business-of-brands/neymar-jr-is-the-new-face-of-tcl/62932499
https://style.nine.com.au/2018/02/14/08/55/thylane-blondeau-most-beautiful-girl-in-the-world
WEBOGRAPHY

→ GOOD CAUSES
http://www.thedrum.com/news/2018/01/31/marketing-s-changemakers-why-stella-artois-using-the-super-bowl-plug-its-partnership
WEBOGRAPHY

Trendwatch february 2018

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