1. Why Social Media?

2. A video release in 2009 by @equalman From the book “Socialnomics” Social Media Revolution

3. 100 million Facebook users in less than 9 months 2 billion iPod touch & iPhone Applications users in 7 months 80% of companies are using LinkedIn as their primary source to find employees YouTube is the 2nd largest search engine in the world - 100 million videos viewed per day 100 million Google Earth searches per month 200 million blogs – 53% updated daily Social Media Revolution

4. A quick look at Alliance Relocation Services Review of Social Media as a relationship building tool How it works for B2C AND B2B with simple instructions Case Studies Risks/Policies Right Here, Right Now

5. Kathy Walsh President Jim Walsh CEO, CRP, GMS At Alliance Exceeding Customer Expectations Is Standard CRATING/UNCRATING ASSEMBLY/DISASSEMBLY DISCONNECT/CONNECT

7. Seeing opportunities to generate quality leads

8. You can become the thought leader in your industry.

9. All about connections and trust.

10. Helps build critical contacts for business opportunities (warm leads) B2B companies can showcase their expertise to the world! It is not what you know, but who you know that differentiates you from the rest…. And also who knows what ABOUT you!

11. A survey by White Horsesays that 86 percent of B2B firms are using social media for B2B online marketing. However, they still aren't engaging in social media conversations as often as B2C companies. B2B B2C -32% use often -Majority Find SM Irrelevant -Organizations are customers -Influencers are committees, executives and managers -Complex products -Fewer buyers, larger volumes -52% use daily -12% Find SM Irrelevant -Individuals are customers -Influencers are friends, families -Simple products -Many buyers, smaller volumes B2B marketing tends to be relationship-driven, and social media can be a natural facilitator for that approach

12. The Social Media Process/Strategy Target Platform Engage Measure Brand Build Community to Increase loyalty. Target Audience Target Location Target Tool Social Network Blog Micro-blogging Google Earth Mobile Measure tangible results React to what you see

13. S.M.A.R.T. Specific Measurable Achievable Relevant Time-Based This Time Tested Project Management Acronym Certainly Applies to Social Media

14. Specific Measurable Achievable Relevant Time-Based Specific Objective should have specific outcomes. Launching a corporate blog or discussion group is not specific. Generating 100 sales leads or increasing your quality score for customer satisfaction by 5% is specific.

15. Specific Measurable Achievable Relevant Time-Based Measureable Need a reliable system to track & record progress toward the objectives. Increased “engagement” may not be as meaningful as measurements like connections established with clients or comments made on your products and services.

16. Specific Measurable Achievable Relevant Time-Based Achievable The objective should be attainable given current resources and time frame (many hands make short work). Leveraging an existing community to generate 300 leads in 3 months is probably more achievable than building a robust customer community in the same time frame.

17. Specific Measurable Achievable Relevant Time-Based Relevant The objective should be relevant to overall company objectives. Becoming a well known blogger may help build brand awareness, but may not help improve customer service issues.

18. Specific Measurable Achievable Relevant Time-Based Time-based The objective should have a specific start and end date. A hard end date with specific mid-campaign milestones will force marketers to adjust and optimize to meet goals.

20. $4.8 billion in sales from 72 Stores

21. Fortune Magazine 100 Best Companies to Work for

22. Forbes Magazine America’s Largest Private Companies (#80)

23. Currently using Twitter, Blogger, Facebook, Flickr, You tube, StumbleUpon, digg

24. Within 3 months of launch – 100,000 Facebook Fans, Partner with 5 Industry Leading blogs, 10/10 positive search results for “Wegmans” in major search engines

25. Why Social Media?

26. Accelerate the conversation

27. History of technological adoption

28. Drive Traffic & Aid Expansion

29. Partner with Niche CommunityTwitter: @Wegmans Following: 2527 & Followers: 7231 (as of 6/2) A Team of people watch and use the account www.wegmans.com has a live scrolling “Live on Twitter” feed *Dun & Bradstreet Comprehensive Report, 2009

30. 3 locations: Rochester, Syracuse, NYC Limited Social Media Plan Facebook page: 40,725 Fans Facebook announced new store in Troy, NY 2010 Website is main focus – News, Events, Pictures, Ordering, Gift Shop, Locations Case Study: Dinosaur BBQ

31. Case Study: Alliance! Creating a Widget YouTube Vlog Posts Every Monday LinkedIn/Facebook Pages being updated Twitter: @RelocationAlly Followers: 6045 Following: 6171 Listed 39 Blog: Unique visitors Number of visits January 266 917 Feb 341 1421 March 398 2563 April 463 5656 May 608 6125

32. Case Study: Alliance!

33. Case Study: Alliance!

34. …When? Right here… Right NOW! It is not too late to join the conversation! Tools Key When Give value Join the conversation Build community NOW

35. Domino’s Pizza “When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online. In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted views, and a major company facing a public relations crisis.” – NY Times 4/09 1million+ views on You Tube 5 of 12 results on a Google search for “Domino’s” Thousands of discussions on Twitter “In Social Media ‘If you think it’s not going to spread, that’s when it gets bigger,” – Scott Hoffman Social Media Risks/Policies

36. Have a strong Crisis Management Plan in place! Dedicate specific people/positions to social media Develop a Social Media Policy/Training session for employees http://socialmediagovernance.com/policies.php (Samples by industry) Social Media Risks/Policies

37. Target your audience Start a blog (Wordpress.com) Define your platform (Twitter, Facebook, LinkedIn, YouTube) Assign duties and responsibilities Create Social Media Marketing Plan/Timeline Set Social Media Policy Internally Start to interact and engage Wrap Up: How to Get Started

38. Right Here… Right Now.