ReminderMedia has partnered with GfK, a global marketing research organization, to construct an in-depth analysis regarding the power of American Lifestyle magazine and many ways it drives lucrative engagement.
9. A week after the initial viewing, emotional
response and concrete memory of the
physical ads (direct mail) allowed participants
to remember quickly and confidently.
Direct mail has a deeper
impact on consumers.
(https://www.uspsoig.gov/sites/default/files/document-library-files/2015/rarc-wp-15-012.pdf)
10. When clients and prospects
remember you, they become
clients for life.
11. 53%
of recipients have been influenced to
conduct repeat business with the professional
who sent them American Lifestyle.
12. Sometimes it’s easy to get
caught up chasing the next
lead, but you can never
forget the people you’ve
already worked with.
Past clients are one of the most
important groups in your sphere.
13. Your past clients are in the best position
to be advocates for your business.
14. The magazine spreads your brand further
and you connect with the friends and family
of everyone you send it to.
16. ACCORDING TO STUDY ON RETENTION BY BAYLOR UNIVERSITY
…given the influence of family and friends in
maintaining clients' loyalty, [professionals] should be
encouraged to engage and reach out to family and
friends to foster and maintain such relationships.”
17. You need to establish a
profit cycle that never
stops, never slows.
ITSHOULDONLYGROW.
18. 1. MORE CLIENTS
COME IN
4. THOSE NEW CLIENTS
ATTRACT NEW PROSPECTS
5. THOSE PROSPECTS
BECOME NEW CLIENTS
3. THOSE PROSPECTS
BECOME NEW CLIENTS
2. THEY ATTRACT
PROSPECTS
25. This positive exposure
keeps you top of mind
for years. Long-term
consistency is crucial in
the real estate industry.
26. American Lifestyle is the difference
between creating clients for a single sale
and making clients for life.
27. Your past clients connect others with
the magazine, and in turn with you.
28. Each issue is read by the recipient,
one person within the household, and
one person outside the household.
Meaning you have exposure to at least
3.2 people for every magazine.
3.2CONNECTIONS
PERISSUE
29. 76%of readers are more
likely to contact a
professional who
sends them American
Lifestyle magazine.
30. American Lifestyle magazine creates
in-depth connections at a time when
engagement has never been so essential.