The Internet of Things (IoT), physical assets are turning into participants in real-time global digital markets. The countless types of assets around us will become as easily indexed, searched and traded as any online commodity. IOT enables new business models with revenue streams attached to its growth. This will help improve the connection with the customer and the brand. There are ways to track the behavior of the shopper, at the cross section of in store and the digital interaction with the ever-evolving sophisticated shopper. This data, from our shopper, can tell us a story of what they are seeking using a combination of IOT and analytics.

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IOT + Retail
A Commercial Look

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By 2020, more than 5 billion people will be
connected, not to mention 50 billion things.
–World Economic Forum

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THE EVOLUTION
OF IOT + RETAIL
The Internet of Things (IoT), physical assets are
turning into participants in real-time global digital
markets. The countless types of assets around us
will become as easily indexed, searched and traded
as any online commodity.
-World Retail Congress 2015

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What is the Value of
Emerging Technology?
I O T e n a b l e s n e w
business models that
improve connectivity
with the sophisticated
customers and your
connected brand.

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Live Customer Engagement Opportunities
What people are doing
in general
What a specific person
is doing
Interaction using machine
to connect with shopper
LOYALTY &
PERSONALIZATION
LOCATION
ANALYTICS
IN-STORE
ENGAGEMENT

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Understand the difference between capturing the data and
integration among various technologies. This requires
different skills and solutions, and brands and partners can
fail when they try to do both.

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The experience
between machine and
human is becoming
harder to see.

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Sensors, WIFI, or Beacon Technology
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10. Target’s Testing Beacon in 50 Stores

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The Connected Wall
Beacon – PayPal RFID – Inventory Intelligence
Connecting to the Consumer

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“If we know that in New York people are taking denim into
the dressing room, we can get hyper-local with our
marketing and can change the imagery on our interactive
wall and email marketing," says Uri. "We’re going to treat
the store like a software project where every quarter we’ll be
rolling out new features.”
Uri Minkoff, CEO, Rebecca Minkoff

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Mapping and Facial Recognition
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1. PROBLEM: What is the pain you’re trying to address? Who has it? Why? You’re trying to create empathy with your
audience, and demonstrate your authority on the issue. Creating clear picture of the person/organization in distress is
the best way to do it. If you are able to express how your target customer is losing time or money without your
solution, that’s usually most effective. Whether you personally have this pain, or you just know about, it is something
we’ll address on a company by company basis.
*The physical world is constantly fielding innovation in an attempt to keep up with its Internet counterparts. Although tools and
sensors are being built and deployed at an alarming rate, companies and individuals are lacking a framework to combine
these sources and truly create value. Presence detection and content-delivery are still in their infancy,
CONFIDENTIAL WWW.SCANALYTICSINC.COM
Floor Mapping Analytics

16. Scanalytics SoleSensors
The Scanalytics intelligent floor sensors effectively transform existing spaces
into smart environments that track and analyze individual patterns.
From boutique shops to international department store chains, Scanalytics
provides anyone with a physical footprint the tools to discover actionable
insights on their customer traffic.
6 SoleSensor Array

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Binocular and Glasses.com

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Remodista
Focus Area
Retail Analytics
• Charlie Cole, Entrepreneur in Residence, Maveron
• Don DeLoach, CEO, Infobright
• Hunter Thomas, Retail + Digital Consultant, PwC
• Kelly Stickel, Founder + CEO, Remodista
• Kyla Robinson, Mobile Product Manager, HBC Digital
• Maureen Jann, Director of Marketing, Point It
• Meta B. Brown, Author, Data Mining for Dummies
• Rachelle Daglis, VP Enterprise Sales, Media IQ
• Ronny Max, Author, Behavior Analytics in Retail
• Shanon Marks, Chief Innovation Officer, MUDAI
• Tom Nawara, Client Partner, IBM

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Get in Touch
Kelly Stickel
Founder + CEO, Remodista
Interact
http://remodista.ning.com
Tweet
@remodista @kstickel
@bricksandmobile