RJ Liow, Founder & CEO of AYS launched iMES (International Market Entry System) and signed a MOU with Malaysian Exporters Association & Malaysia Export Academy on a collaboration to assist SMEs in Malaysia as well as ASEAN to go international.

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MOU Signing
Collaboration on International
Market Entry & Development
February 25th, 2016
A joint effort by

2. The Pain
Excited, but do not how to start
No credible leads
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3. iMES
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4. iMES
• A complete market entry system, not piecemeal
• 3 step system from:
1. Market & Industry Knowledge Download
2. Advisory
3. Market Entry Handholding
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5. Handhold SMEs in ASEAN
to go international
Higher chances of success
in shorter possible time
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6. iMES: 3-Step Market Entry System
A complete international market entry & development system
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Boot
Camp
Advisory
Market
Entry

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Specialty Markets
China. Japan. Indonesia
(30% of world’s population)

8. Step 1: iMES Market Focused Bootcamp
(3 countries + 1 new economy)
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• Export & TradingChina
• Direct InvestmentJapan
• JV & AcquisitionIndonesia
• Starting Up, Managing,
and Marketing
Halal

9. Boot Camp:
Duration: 2 days
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Knowledge
Download
Success
Sharing
Company
Visit

10. iMES Boot Camp: Practical
• Day 1:
 Morning – Market and Industry knowledge download
 Afternoon – Success Stories Sharing
• Day 2:
 Morning – Field/company visit
 Afternoon:
• Learning from company visit
• Action Plan
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11. Who best to attend?
• Top management and decision makers:
• Business Owners
• CEOs
• General Managers
• Business Development Managers
• International/Export Managers
• Consultants
• Representatives of various trade associations
• Local and overseas
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12. Step 2: iMES Advisory Services
(Duration: 3 months or 6 months advisory)
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• Supply Chain & FeasibilityChina
• Feasibility Studies on Food
Service ahead of Olympics 2020Japan
• Due diligence to screen JV
and acquisition
Indonesia
• Starting up, managing and
marketing Halal products
Halal

13. Step 3: iMES Handholding
Market Entry Services
(To work within mutually agreed timeline)
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• Appoint right distributorsChina
• Market check & investJapan
• Connect to right companies
for JV & acquisition
Indonesia
• Export, JV or acquisitionHalal

14. iMES Alumni
• Exclusive circle of top level management and
decision makers
• Complimentary MEXPA membership
• Local and overseas alumni
• First mover advantage for business
opportunities
• Excellent collaboration & synergies
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15. Expert Entrepreneurs
Hard earned hands on experience and network
Not just theories
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16. RJ Liow
FOUNDER & CEO, AYS
EXECUTIVE DIRECTOR, MAX ONE
CO-FOUNDER, O2O COMMERCE
AUTHOR; SPEAKER
EXPERTISE
• INTERNATIONAL MARKET
ENTRY AND DEVELOPMENT
STRATEGIES
• MARKETING & BRANDING
SPECIALTY MARKETS
• ASEAN
• CHINA
• JAPAN
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17. Mark Ho
AYS PRINCIPAL STRATEGIEST
EXPERTISE
• SPECIALIZED IN
INTERNATIONAL MARKETING
AND EXPORT MARKETING
MANAGEMENT
• 30 YEARS OF TRADING
EXPERIENCE IN MAINLAND
CHINA
SPECIALTY MARKET
• CHINA
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18. Hj. Wan Johari
AYS INDUSTRIAL SPECIALIST
MANAGING HALAL BUSINESS
EXPERTISE
• HALAL CERTIFICATION
• MANAGING HALAL
OPERATIONS
SPECIALTY MARKETS
• ASEAN
• CHINA
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19. Thomas Hartono
CHAIRMAN/OWNER OMEGA GROUP
CHAIRMAN/OWNER AUSINDO GROUP
CHAIRMAN/OWNER LEO GROUP
SECRETARY INDONESIA CHAMBER OF
COMMERCE
EXPERTISE
REAL ESTATE, PROJECTS SUCH AS
AIRPORT, HARBOR, HIGH WAY,
AMUSEMENT CENTER. MINING,
OIL& GAS, PLANTATION,
TELECOMMUNICATION, POWER
PLANT, CONSUMER GOODS
SPECIALTY MARKETS
• ASEAN
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20. Dr. Saeed Akhtar
CHAIRMAN NIPPON ASIA
HALAL ASSOCIATION, JAPAN
EXPERTISE
• SPECIALIZED IN TRADE AND
INVESTMENT OPPORTUNITIES
IN JAPAN HALAL INDUSTRY
SPECIALTY MARKET
• JAPAN
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21. A specialist in…
International Market Entry
Halal Entrepreneurship
MICE
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22. Selected from over 200 companies
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23. Cementing our leadership
position in the Halal Industry
RJ. Liow, CEO of AYS receiving award from
Former Prime Minister of Malaysia.
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24. Another great win for
Team AYS!
RJ. Liow, CEO of AYS receiving award from
Former Prime Minister of Malaysia, World
Halal Forum, Malaysia.
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Our views on
world stage
2/25/2016

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Knowledge
Sharing2/25/2016 25

26. Proven track record as a Conference Producer
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27. Our special Halal compliance e-Mall for Beauty
& Wellness, Travel & Fashion

28. Our publication:
Marketing Halal
Creating New Economy. New Wealth
A Business Best Seller by RJ. Liow, Founder & CEO of AYS
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31. International Speaking Sessions
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32. 32
Japan 2015
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Singapore 2015

34. A specialist in…
International Market Entry
Halal Entrepreneurship
MICE
Korea 2014
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35. Thailand 2014
Thailand 2014
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36. India 2013
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37. AYS’s Other Business Investments
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38. Asia’s Trusted Name for Green Energy
www.maxoneenergy.com

39. Biomass Wood Pellet
A sustainability energy
driven by clean sector
worldwide

40. • Online to Offline
• Drive sales traffic
• Pan-ASEAN brand
recognition
• Greater revenue
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42. The Partners
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43.  Malaysian Exporters Association
Established in March 2011
Non-government and non-profit organization
Assist Malaysian companies to develop and promote
their exports, and to upgrade their status to meet
current global challenges

44. Class A Training Provider
A member of the International Association of Trade
Training Organizations.
4 centers of excellence:
Export Development, HR Development, Halal
Development, Professional Training.

45. Bootcamps commences:
Week 4th April: China
Week 18th April: Japan

46. News & schedules: Facebook & Websites
ays.com.my
mexpa.org.my
exportacademy.net

47. Contact us
www.ays.com.my
info@ays.com.my
Phone: +603 6241 7031