Know Your Audience
Shanda Maloney
UFC Social Media Director
About Me
Background:
Over 16 years of Sales and Marketing
Experience
Work History:
Telecommunications
-Comcast | 6 years
-...
Welcome to the UFC
Why Social?
• Just under half of the
global populations has
access to the internet
• 2/3 of that audience has
access to at...
Engagement
• Don’t be afraid to audit
your content
• Understand what your
fans are interested in and
what the engage with
...
Content Plan
• Plan ahead
• What content can you put
together to be part of an
existing trending topic?
• Is there a pop c...
Connect With Your Audience
• Identify your brand voice
• Be a part of the conversation
• Your audience / customers
are lik...
Be Authentic
Who Follows You?
• If you are a Verified account,
check to see what other
verified accounts are
following you
• See who is c...
Put Your Tools To Use
• Determine what you are
trying to solve for
• Are you trying to find
influencers?
• Are you trying to...
Identify Influencers
• 3 months of research
identifying who our
celebrity and influential
followers were
• Developed a plan ...
The Impact
The Impact
Of the 33k new
followers gained
during fight week 26k
were new followers
on fight night.
Of the 82k new
Facebook ...
Rinse & Repeat
• Identify Influencers
• Create Content
• Engage Audience
• Break Records
Hometown Heroes
• Paige VanZant is one of the
UFC’s up coming super stars
• She recently competed in
Dancing With The Star...
QUESTIONS?
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Know Your Audience with UFC's Shanda Maloney

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Presentation given to the Reno-Tahoe American Marketing Association on 7/19/16 by the UFC's Digital and Social Media Director, Shanda Maloney.

Publié dans : Marketing
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Know Your Audience with UFC's Shanda Maloney

  1. 1. Know Your Audience Shanda Maloney UFC Social Media Director
  2. 2. About Me Background: Over 16 years of Sales and Marketing Experience Work History: Telecommunications -Comcast | 6 years -Cox | 3 years Radio -Arizona Lotus Broadcasting | 3 Years Sports - UFC | 6 years Follow Me: @UFC_Shanda
  3. 3. Welcome to the UFC
  4. 4. Why Social? • Just under half of the global populations has access to the internet • 2/3 of that audience has access to at least one form of social media
  5. 5. Engagement • Don’t be afraid to audit your content • Understand what your fans are interested in and what the engage with • Invite your followers to be part of the conversation • Ask open ended questions • Don’t be afraid to ask your audience for feedback
  6. 6. Content Plan • Plan ahead • What content can you put together to be part of an existing trending topic? • Is there a pop culture trend you can jump on? • Celebrate National Holidays • Create unique content your audience would want to share or engage with
  7. 7. Connect With Your Audience • Identify your brand voice • Be a part of the conversation • Your audience / customers are likely not expecting a response • Surprise & Delight when/ where you can
  8. 8. Be Authentic
  9. 9. Who Follows You? • If you are a Verified account, check to see what other verified accounts are following you • See who is commenting on your Facebook posts • There are several analytic tools to help you understand who your audience is and identify influencers
  10. 10. Put Your Tools To Use • Determine what you are trying to solve for • Are you trying to find influencers? • Are you trying to understand what content your audience is engaging with? • Are you trying to understand your audience demo?
  11. 11. Identify Influencers • 3 months of research identifying who our celebrity and influential followers were • Developed a plan to engage with them based on who they had an affinity towards
  12. 12. The Impact
  13. 13. The Impact Of the 33k new followers gained during fight week 26k were new followers on fight night. Of the 82k new Facebook “likes” gained during fight week 60k were new “likes” on fight night.
  14. 14. Rinse & Repeat • Identify Influencers • Create Content • Engage Audience • Break Records
  15. 15. Hometown Heroes • Paige VanZant is one of the UFC’s up coming super stars • She recently competed in Dancing With The Stars coming in 2nd place • She only has one loss in the UFC and an upcoming fight on Aug 27th Live and FREE on FOX
  16. 16. QUESTIONS?

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