The document provides 5 keys to getting more rental property leads: 1) publish listings where renters search, like Craigslist, 2) include important information renters look for in listings like photos, square footage and availability date, 3) publish listings at times when renters are most actively searching, 4) make yourself accessible through channels renters prefer, and 5) manage your online reputation which over 80% of renters check before choosing an agent. It then recommends the reader check out additional free marketing guides and resources from RentJuice.

1. How to Create Listings that
Get More Conversions
Kyle Paice
Director of Marketing

2. We do lots of research.

4. 5 Keys to More Leads
1. Publish where renters search.
2. Give renters the info they want.
3. Publish at the right time.
4. Make yourself accessible.
5. Manage your online reputation.

5. 1. Put your listings where renters
will be searching for them.

7. Many professionals
rely on Craigslist for leads.
(Probably most of you do, too.)

8. “Law enforcement officials say
it’s a hot new scam. It starts with
a Craigslist apartment ad.
And if you’re a target, you could
lose thousands of dollars.”
–ABC News, New York

9. “Do you think listings on Craigslist
are more trustworthy than those on
other sites?”
46% said: “No.”

10. 2-3 Listing Sites

11. Your
Ad

12. Even Better:"
Get yourself a website.

13. Business websites are
more credible
than Craigslist.

14. What Renters Think
63% 37%
With website
Without

15. 2. In your listings, give them the
information they’re looking for.

16. 10 seconds

17. What Are They Looking For?
Pictures
39%
Square footage
52%
Floor plan
54%
Date available
60%

19. Websites with Missing Features
Floor Plans
98%
Availability Date
70%
Square Footage
65%
Property Pictures
21%

20. Well-written ads:
Proper Grammar
Correct Capitalization
Shorter Titles

21. 21% All Caps
7% Grammatical errors

22. Apartment ad as an indication of
professionalism
72%
Agreed

25. Quality that Matters Most
Local Knowledge
10%
Inventory Knowledge
14.20%
Commission
16.70%
Access to Apartments
19.20%
Honesty
40%

26. 3. Publish your listings at the times
most likely to generate a reply.

29. 4. Make yourself easily accessible through the
channels renters prefer to use.

32. 5. Make sure you’re managing your
online reputation.

33. Jane Doe ABC Realty

34. 83%
perform an "
online search
before
deciding to work with you.

36. 57%
Choose a different agent
at a different agency

37. 73%
75%

38. Layout
Sq.
Feet
Rental
website
Date
avail.
Other listing
sites
Maps

39. 5 Keys to More Leads
1. Publish where renters search.
2. Give renters the info they want.
3. Publish at the right time.
4. Make yourself accessible.
5. Manage your online reputation.

40. What Next?
Our Free Marketing Guides:
rentjuice.com/rental-marketing-resources
Our Rental Marketing Blog:
blog.rentjuice.com
For a Free Demo of our Rental Marketing Software:
www.rentjuice.com
Follow us:
Twitter.com/rentjuice
Facebook.com/rentjuice