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•IKEA - INTRODUCTION
•OPERATIONAL STRATEGIES
•HR POLICY
•MARKETING STRATEGY
•FINANCIAL IMPLICATION
•CHANGES IN RETAIL INDUSTRY
3
“To create a better everyday
life for the many people”
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INPUT TRANSFORMATION OUTPUT
 Employee branding
 Promotion policy.
 Reward system.
 Issue Resolution
 Flexitime.
7
 Communication policy.
 Discipline policy
 Safe and Healthy Work Environment.
 Work-Life Balance.
 Workforce diversity.
8
Marketing
Communication
programmes
Sales
Promotion
Events
AdvertisementPublic
Relations
E-Marketing
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
Sr. No. Description Amount Rs
(crores)
1 Sales revenue 1500
2 Manufacturing expenses 400
3 Selling and distribution expenses 100
4 Administrative expenses 300
5 Interest 60
6 Depreciation 40
7 Gross profit
[1 – (2 + 3 + 4 + 5 + 6)]
900
8 Income tax 240
9 Net profit 360
YEAR GOWTH IN % SALES (crores)
2014-15 6 % 1590
2015-16 8 % 1700
2016-17 11% 1890
2017-18 12.5% 2100
2018-19 14% 2300
2019-20 17% 2700
2020-21 20% 3200
2021-22 22% 3900
2022-23 23% 4700
2023-24 27% 5800
22
 Impact on growth in retail sector in
India.
 Change in various strategy.
 Creation of employment.
 Encourage organised store format.
 Increased competition.
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Ikea entering india

Notes de l'éditeur

  1. FORTUNE’s “100 Best Companies to Work For” list (three consecutive years)-Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers” (four consecutive years) -Training magazine’s annual “Top 100” ranking of companies that excel at human capital development (four consecutive years)-Ranked 20th in 'The World’s Most Attractive Employers 2011' in the UniversumAwards,an employer branding event
  2. Provide work environment that makes the employees committed and motivated for maximizing productivityEstablish systems for maintaining transparency, fairness and equality in dealing the employeesEmpower employees for enhancing commitment, responsibility and accountability Encourage teamwork, creativity, innovativeness and high achievement orientationProvide growth and opportunities for developing skill and knowledgeEnsure functioning of effective communication channels with employees
  3. Indian small shops employ workers without proper contracts, making them work long hours. Many unorganized small shops depend on child labour. A well-regulated retail sector will help curtail some of these abuses.[50]