11. PROMOTION
HOME PAINTING GUIDE
COLOR BOOKS
WEB COLOR DESIGNER/ COLOR GENIE
BE COLOR CONFIDENT
COLOR CHEF
HASSLE FREE HOME SOLUTIONS
INSPIRATION WALLS
EARN STARS AND ENCASH DISCOUNTS
SERVICES/CONSUMER ENGAGEMENT ACTIIVITES
FOR HOME OWNERS
12. PROMOTION
PROJECT SALES CAMPIGN
SERVICES/CONSUMER ENGAGEMENT ACTIIVITES FOR
ARCHITECTS AND CONTRACTORS
13. CULTURAL SHIFT
From Simple Painting to Decorative Painting
Change in Perception
Gear Shift in Trend
14. THREATS
Threats of substitutes for Asian paints arises majorly from the, wallpaper and
the designer wall papers which are smell free, available in many varieties, hassle
free, can be done in minimum time, with reasonable rates.
The other substitute is POP designer work which is much appreciated by
people for the very elegant and creative look it gives to the wall, which is not
given by paints.
The latest trend which is arising from the celebrity homes is of having much
appreciated designer walls, which comprises of painting the wall with some
creative design, this can be a portrait or at times simply a piece of artwork done
on the wall.
Also in corporate sector the organizations have realized the urge of having
glass wall, and so the need for paints has been gradually reducing.
15. CONCLUSION
Asian Paints kept evolving over a period of time, with a on going process
of better understanding of consumer demand and trend.
It catered towards the outlook of interior décor, making it work with the
help of the latest technology in order to achieve consumer necessity.
Certain app on the website of Asian Paints helped in giving the consumer
a personalized touch making it feel more real.