Air Care - Indonesia

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Air Care - Indonesia
Published on August 2010

Report Summary

Air care registered slower current value growth of only 10% in 2009, compared to 15% posted in the previous year. Due to its role as
a non-primary product within home care, the impulse purchase of air care was limited in 2009 due to the negative atmosphere
surrounding the global economic slowdown.

Euromonitor International's Air Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate
how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners,
Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a
network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.

Table of Content

Air Care in Indonesia
Euromonitor International
August 2010
List of Contents and Tables
Executive Summary
Home Care Registers Strong Yet Slightly Slower Growth
Value-added Products Take Centre Stage in Marketing and Communications
Unilever Indonesia Tbk Pt Continues To Lead Home Care
Modern Retailer Expansion Benefits Home Care

Air Care - Indonesia Page 1/5


Decelerating Growth Rates Expected To Recover in 2010
Key Trends and Developments
Leading Brands Continue To Perform Well Despite Global Economic Slowdown
Emphasis on Attractive and Ergonomic Packaging
Domestic Manufacturers Launch Extensions in Other Home Care Categories
Brand War Increasingly Fought in Small Packaging Format
Increased Use of Chemicals Around the House
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Joenoes Ikamulya Pt
Strategic Direction
Key Facts
Summary 2 Joenoes Ikamulya PT: Key Facts
Company Background
Production
Summary 3 Joenoes Ikamulya PT: Production Statistics 2009
Competitive Positioning
Summary 4 Joenoes Ikamulya PT: Competitive Position 2009
Kinocare Era Kosmetindo Pt
Strategic Direction
Key Facts
Summary 5 Kinocare Era Kosmetindo PT: Key Facts
Company Background
Production
Summary 6 Kinocare Era Kosmetindo PT: Competitive Position 2009
Megasari Makmur Pt
Strategic Direction
Key Facts
Summary 7 Megasari Makmur PT: Key Facts
Company Background
Production
Summary 8 Megasari Makmur PT: Production Statistics 2009
Summary 9 Megasari Makmur PT: Competitive Position 2009
Sayap Mas Utama Pt
Strategic Direction
Key Facts



Summary 10 Sayap Mas Utama PT: Key Facts
Company Background
Production
Summary 11 Sayap Mas Utama PT: Production Statistics 2009
Summary 12 Sayap Mas Utama PT: Competitive Position 2009
Sinar Antjol Pt
Strategic Direction
Key Facts
Summary 13 Sinar Antjol PT: Key Facts
Company Background
Production
Summary 14 Sinar Antjol PT: Production Statistics 2009
Summary 15 Sinar Antjol PT: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Subsector: Value 2004-2009
Table 12 Sales of Air Care by Subsector: % Value Growth 2004-2009
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2009
Table 14 Air Care Fragrances Rankings by Value 2006-2009
Table 15 Air Care Company Shares 2005-2009
Table 16 Air Care Brand Shares 2006-2009
Table 17 Forecast Sales of Air Care by Subsector: Value 2009-2014
Table 18 Forecast Sales of Air Care by Subsector: % Value Growth 2009-2014



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