Beer, Cider and FABs in the US to 2014

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Beer, Cider and FABs in the US to 2014
Published on September 2010

Report Summary

Introduction

This databook provides key data and information on the beer, cider and FABs market in the US. This report is a comprehensive
resource for market, category and segment level data including value, volume, distribution share and company & brand share. This
report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business
description

Highlights

The market for beer, cider and FABs in the US increased at a compound annual growth rate of 0.6% between 2004 and 2009.

The beer category led the beer, cider and FABs market in the US, accounting for a share of 98.2%.

Leading players in US beer, cider and FABs market include Anheuser-Busch InBev, SABMiller and Molson Coors Brewing Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS

Beer, Cider and FABs in the US to 2014 Page 1/7


Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about' 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (US Dollar), 2004'09 19
Volume analysis, 2004'09 22
Company and brand share analysis 25
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 36
Anheuser-Busch InBev 36
SABMiller 38
Chapter 5 Category Analysis: Beer 40
Chapter 6 Category Analysis: Cider 56
Chapter 7 Category Analysis: FABs 67
Chapter 8 Country Comparison 80
Value 80
Volume 84
Market share 88
Chapter 9 New Product Development 89
Product launches over time 89



Recent product launches 91
Chapter 10 Macroeconomic Profile 92
Macroeconomic Indicators 92
Chapter 11 Research Methodology 97
Methodology overview 97
Secondary research 98
Market modeling 99
Creating an initial data model 99
Revising the initial data model 99
Creating a final estimate 100
Creating demographic value splits 100
Primary research 100
Data finalization 101
Ongoing research 101
Chapter 12 Appendix 102
Future readings 102
How to contact experts in your industry 102
Disclaimer 102

LIST OF FIGURES
Figure 1: Beer, cider and FABs, US, value by category ($m), 2004'14 21
Figure 2: Beer, cider and FABs, US, volume by category (liters, million), 2004'14 24
Figure 3: Beer, cider and FABs, US, company share by volume (%), 2008'09 29
Figure 4: Beer, cider and FABs, US, distribution channels by volume (%), 2008'09 33
Figure 5: Beer, US, value by segment ($m), 2004'14 42
Figure 6: Beer, US, category growth comparison, by value, 2004'14 42
Figure 7: Beer, US, volume by segment (liters, million), 2004'14 45
Figure 8: Beer, US, category growth comparison, by volume, 2004'14 45
Figure 9: Beer, US, company share by volume (%), 2008'09 48
Figure 10: Beer, US, distribution channels by volume (%), 2008'09 52
Figure 11: Cider, US, value ($m), 2004'14 57
Figure 12: Cider, US, volume (liters, million), 2004'14 59
Figure 13: Cider, US, company share by volume (%), 2008'09 61
Figure 14: Cider, US, distribution channels by volume (%), 2008'09 64
Figure 15: FABs, US, value by segment ($m), 2004'14 69
Figure 16: FABs, US, category growth comparison, by value, 2004'14 69
Figure 17: FABs, US, volume by segment (liters, million), 2004'14 72
Figure 18: FABs, US, category growth comparison, by volume, 2004'14 72
Figure 19: FABs, US, company share by volume (%), 2008'09 74
Figure 20: FABs, US, distribution channels by volume (%), 2008'09 77
Figure 21: Global beer, cider and FABs market split (value terms, 2009), top five countries 81
Figure 22: Global beer, cider and FABs market value, 2004'09, top five countries 83
Figure 23: Global beer, cider and FABs market split (volume terms, 2009), top five countries 85
Figure 24: Global beer, cider and FABs market volume, 2004'09, top five countries 87
Figure 25: Annual data review process 98

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, US, value by category ($m), 2004'09 19



Table 4: Beer, cider and FABs, US, value forecast by category ($m), 2009'14 20
Table 5: Beer, cider and FABs, US, volume by category (liters, million), 2004'09 22
Table 6: Beer, cider and FABs, US, volume forecast by category (liters, million), 2009'14 23
Table 7: Beer, cider and FABs, US, brand share by volume (%), 2008'09 25
Table 8: Beer, cider and FABs, US, volume by brand (liters, million), 2008'09 27
Table 9: Beer, cider and FABs, US, company share by volume (%), 2008'09 30
Table 10: Beer, cider and FABs, US, volume by company (liters, million), 2008'09 31
Table 11: Beer, cider and FABs, US, distribution channels by volume (%), 2008'09 32
Table 12: Beer, cider and FABs, US, volume by distribution channel (liters, million), 2008'09 32
Table 13: Beer, cider and FABs, US, expenditure per capita ($), 2004'09 34
Table 14: Beer, cider and FABs, US, forecast expenditure per capita ($), 2009'14 34
Table 15: Beer, cider and FABs, US, consumption per capita (liters), 2004'09 35
Table 16: Beer, cider and FABs, US, forecast consumption per capita (liters), 2009'14 35
Table 17: Anheuser-Busch InBev key facts 36
Table 18: SABMiller key facts 38
Table 19: Beer, US, value by segment ($m), 2004'09 40
Table 20: Beer, US, value forecast by segment ($m), 2009'14 41
Table 21: Beer, US, volume by segment (liters, million), 2004'09 43
Table 22: Beer, US, volume forecast by segment (liters, million), 2009'14 44
Table 23: Beer, US, brand share by volume (%), 2008'09 46
Table 24: Beer, US, volume by brand (liters, million), 2008'09 47
Table 25: Beer, US, company share by volume (%), 2008'09 49
Table 26: Beer, US, volume by company (liters, million), 2008'09 50
Table 27: Beer, US, distribution channels by volume (%), 2008'09 51
Table 28: Beer, US, volume by distribution channel (liters, million), 2008'09 51
Table 29: Beer, US, expenditure per capita ($), 2004'09 53
Table 30: Beer, US, forecast expenditure per capita ($), 2009'14 54
Table 31: Beer, US, consumption per capita (liters), 2004'09 54
Table 32: Beer, US, forecast consumption per capita (liters), 2009'14 55
Table 33: Cider, US, value ($m), 2004'09 56
Table 34: Cider, US, value forecast ($m), 2009'14 57
Table 35: Cider, US, volume (liters, million), 2004'09 58
Table 36: Cider, US, volume forecast (liters, million), 2009'14 59
Table 37: Cider, US, brand share by volume (%), 2008'09 60
Table 38: Cider, US, volume by brand (liters, million), 2008'09 60
Table 39: Cider, US, company share by volume (%), 2008'09 62
Table 40: Cider, US, volume by company (liters, million), 2008'09 62
Table 41: Cider, US, distribution channels by volume (%), 2008'09 63
Table 42: Cider, US, volume by distribution channel (liters, million), 2008'09 63
Table 43: Cider, US, expenditure per capita ($), 2004'09 65
Table 44: Cider, US, forecast expenditure per capita ($), 2009'14 65
Table 45: Cider, US, consumption per capita (liters), 2004'09 66
Table 46: Cider, US, forecast consumption per capita (liters), 2009'14 66
Table 47: FABs, US, value by segment ($m), 2004'09 67
Table 48: FABs, US, value forecast by segment ($m), 2009'14 68
Table 49: FABs, US, volume by segment (liters, million), 2004'09 70
Table 50: FABs, US, volume forecast by segment (liters, million), 2009'14 71
Table 51: FABs, US, brand share by volume (%), 2008'09 73
Table 52: FABs, US, volume by brand (liters, million), 2008'09 73
Table 53: FABs, US, company share by volume (%), 2008'09 75



Table 54: FABs, US, volume by company (liters, million), 2008'09 75
Table 55: FABs, US, distribution channels by volume (%), 2008'09 76
Table 56: FABs, US, volume by distribution channel (liters, million), 2008'09 76
Table 57: FABs, US, expenditure per capita ($), 2004'09 78
Table 58: FABs, US, forecast expenditure per capita ($), 2009'14 78
Table 59: FABs, US, consumption per capita (liters), 2004'09 79
Table 60: FABs, US, forecast consumption per capita (liters), 2009'14 79
Table 61: Global beer, cider and FABs market value, 2009 80
Table 62: Global beer, cider and FABs market split (value terms ($m), 2009), top five countries 83
Table 63: Global beer, cider and FABs market volume, 2009 84
Table 64: Global beer, cider and FABs market split (volume terms, 2009), top five countries 87
Table 65: Leading players, top five countries 88
Table 66: US beer, cider and FABs new product launches reports, by company (top five companies), 2009 89
Table 67: US beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 89
Table 68: US beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 90
Table 69: US beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 90
Table 70: US beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 91
Table 71: US beer, cider and FABs new product launches - recent five launches (2009) 91
Table 72: US population, by age group, 2004'09 (millions) 92
Table 73: US population forecast, by age group, 2009'14 (millions) 93
Table 74: US population, by gender, 2004'09 (millions) 93
Table 75: US population forecast, by gender, 2009'14 (millions) 94
Table 76: US nominal GDP, 2004'09 ($bn, nominal prices) 94
Table 77: US nominal GDP forecast, 2009'14 ($bn, nominal prices) 94
Table 78: US real GDP, 2004'09 ($bn, 2000 prices) 95
Table 79: US real GDP forecast, 2009'14 ($bn, 2000 prices) 95
Table 80: US consumer price index, 2004'09 (2000=100) 96
Table 81: US consumer price index, 2009'14 (2000=100) 96



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