The continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world. The global non-Champagne sparkling wine market has risen by around 2.6% CAGR between 2004 and 2009 to reach 169.2m nine-litre cases. Even last year in the throes of the global recession, sparkling wine outperformed most global categories, falling by just 0.9%. Champagne sales by comparison fell by 3.6%. Markets such as the United States, Australia, France and Russia have seen growth throughout the past few years. This latest-edition report from just-drinks/IWSR reviews the key trends that have driven the category's relative success and provides detailed market data and supporting analysis. Data includes latest (2009) IWSR consumption volumes (off- and on-trade combined) for every major market. Sales by country of origin, sales of the top ten brands and 2009 company shares are also provided for each major market. This report is an essential guide to understanding the sector by reviewing:the sector's growth factors strengthening export brands internationalisation premiumisation opportunities growing prosecco market the rise of the spritz cocktail a review of cava in 2009 fruit-flavoured sparkling wines The report assesses the latest 2009 volume consumption of the top brands and companies within each major market. The data is provided with full textual analysis and further insight is given through exclusive interviews with leading brands, owners, retailers and distributors including:Sainsbury's Claude Athimon Foster's Henkell Liberty Wines Boisset Gruppo Campari Pernod Ricard Zonin Freixenet Cantina Produttori di Valdobbiadene Patriarche Use this report to:understand the size and scope of the market know what's driving the trends within the sector hear what the leading brands latest thinking is see where the future lies for the sector Data provided for the following brands (Champagne included in some tables):Ackerman Laurance Andre Bach Bagrationy Ballatore Ballerina Barbero Berlucchi C.F.G.V. Cabre & Sabate Cafe de Paris Carpene Malvolti Castellblanch Chandon Charles Heidsieck Charles Volner Cinzano Codorniu Cooks Cricova Delapierre Delica Dubois Duchessa Lia Faber Ferrari Freixenet Furst Von Metternich Gancia Hardy's Heidsieck Monopole Henkell J Roget Jacobs Creek Jaillance Methode Champenoise Jules Mumm Juve y Camps Killawarra Korbel Kornet Kriter Kupferberg La Versa Lanson Laurent Perrier Lindauer Listel Madezhda Marques de Monistrol Martini Mionetto MM Extra Moet et Chandon Mumm Muscador Nicolas Feuillatte Omni Piper Heidsieck Pol Remy Pommery Pompa d'Or Riccadonna Roger Goulart Rondel Rossiyskoe Rotkaeppchen Santero Moscato Segura Viudas Cava Seppelt Soehnlein Sorevi Sovetskoe Soyuzplodimport Valdo Prosecco Verdi Veuve Clicquot Wolfberger Wynns Seaview Yellowglen Yuzhnorossiyskoye Zolotaya Kollektsiya

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Global market review of sparkling wine ' forecasts to 2015
Published on October 2010
Report Summary
The continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world.
The global non-Champagne sparkling wine market has risen by around 2.6% CAGR between 2004 and 2009 to reach 169.2m
nine-litre cases. Even last year in the throes of the global recession, sparkling wine outperformed most global categories, falling by
just 0.9%. Champagne sales by comparison fell by 3.6%. Markets such as the United States, Australia, France and Russia have seen
growth throughout the past few years.
This latest-edition report from just-drinks/IWSR reviews the key trends that have driven the category's relative success and provides
detailed market data and supporting analysis.
Data includes latest (2009) IWSR consumption volumes (off- and on-trade combined) for every major market. Sales by country of
origin, sales of the top ten brands and 2009 company shares are also provided for each major market.
This report is an essential guide to understanding the sector by reviewing:
the sector's growth factors
strengthening export brands
internationalisation
premiumisation opportunities
growing prosecco market
the rise of the spritz cocktail
a review of cava in 2009
fruit-flavoured sparkling wines
The report assesses the latest 2009 volume consumption of the top brands and companies within each major market. The data is
provided with full textual analysis and further insight is given through exclusive interviews with leading brands, owners, retailers and
distributors including:
Sainsbury's
Claude Athimon
Foster's
Henkell
Liberty Wines
Boisset
Gruppo Campari
Pernod Ricard
Zonin
Freixenet
Cantina Produttori di Valdobbiadene
Patriarche
Use this report to:
understand the size and scope of the market
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know what's driving the trends within the sector
hear what the leading brands latest thinking is
see where the future lies for the sector
Data provided for the following brands (Champagne included in some tables):
Ackerman Laurance
Andre
Bach
Bagrationy
Ballatore
Ballerina
Barbero
Berlucchi
C.F.G.V.
Cabre & Sabate
Cafe de Paris
Carpene Malvolti
Castellblanch
Chandon
Charles Heidsieck
Charles Volner
Cinzano
Codorniu
Cooks
Cricova
Delapierre
Delica
Dubois
Duchessa Lia
Faber
Ferrari
Freixenet
Furst Von Metternich
Gancia
Hardy's
Heidsieck Monopole
Henkell
J Roget
Jacobs Creek
Jaillance Methode Champenoise
Jules Mumm
Juve y Camps
Killawarra
Korbel
Kornet
Kriter
Kupferberg
La Versa
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Lanson
Laurent Perrier
Lindauer
Listel
Madezhda
Marques de Monistrol
Martini
Mionetto
MM Extra
Moet et Chandon
Mumm
Muscador
Nicolas Feuillatte
Omni
Piper Heidsieck
Pol Remy
Pommery
Pompa d'Or
Riccadonna
Roger Goulart
Rondel
Rossiyskoe
Rotkaeppchen
Santero Moscato
Segura Viudas Cava
Seppelt
Soehnlein
Sorevi
Sovetskoe
Soyuzplodimport
Valdo Prosecco
Verdi
Veuve Clicquot
Wolfberger
Wynns Seaview
Yellowglen
Yuzhnorossiyskoye
Zolotaya Kollektsiya
Table of Content
Chapter 1 Introduction
Growth factors
Chapter 2 Industry structure
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Dearth of strong brands
Little internationalisation
Premiumisation opportunity
Growing Prosecco market
Spritz explodes
Mixed year for Cava
Fruit-flavoured sparkling wine
Chapter 3 Leading markets
Western Europe
Germany
Spain
Portugal
Italy
France
Belgium
United Kingdom
Central and Eastern Europe
Hungary
Czech Republic
Romania
Russia and the Ukraine
The Americas
United States
Argentina
Brazil
Asia-Pacific
Japan
US sparkling wines are growing from a smaller base
China
Australia
New Zealand
Appendix: Sparkling wine in recent just-drinks news
UK: Nick Mantella appointed MD at Grupo Codorníu UK
EUR: EU rejects Australia's Prosecco appeal
GERMANY: Henkell & Co wine sales rise in '09
FRANCE: Russia's SVL Group acquires Champagne house ' report
FRANCE: Veuve Ambal to expand on sparkling wine sales
FRANCE: Small wineries to get distribution hub
Product Launch ' UK: Foster's Group's Wolf Blass Yellow Label Sparkling Rose
EUR: Freixenet loses Cava trademark case
Comment ' If you can keep your head
UK: English Wines Group sales sparkle
US: Champagne Bureau launches 'truth labelling' advert
UK: Foster's launches Pink marketing campaign
Product Launch ' UK: Martini's Martini Prosecco, Martini Rosé
Product Launch ' US: Domaine Chandon & Newton Vineyard's Étoile Tête de Cuvée
FRANCE: Heavy fall in Loire Valley wine exports H1
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Product Launch ' Guerrieri Rizzardi, Fior di Rosa Extra Dry
Product Launch ' GLOBAL: Korbel California Brut
Product launch: UK: Bubbles by Yellow Tail
FRANCE: Wine harvest to rise as market stumbles
CHILE: Wine export volumes rise in H1
The Losh Cause ' England, our England
ITALY: Prosecco wine gets DOCG status
ITALY: Guala Closures launches sparkling wine screwcap
VINEXPO/FRANCE: Nicolas Feuillatte targets rosé Champagne growth
US: Domaine Chandon launches wine with DKNY
ITALY: Vinicola Zonin targets US with Prosecco formats
List of figures
Figure 1: Company shares in Germany sparkling wine market by 2009 volume (%)
Figure 2: Company shares in Spanish sparkling wine market by 2009 volume (%)
Figure 3: Company shares in Italian sparkling wine market by 2009 volume (%)
Figure 4: Company shares in French sparkling wine market by 2009 volume (%)
Figure 5: Company shares in UK sparkling wine market by 2009 volume (%)
Figure 6: Company shares in Russian sparkling wine market by 2009 volume (%)
Figure 7: Company shares in United States sparkling wine market by 2009 volume (%)
Figure 8: Company shares in Australian sparkling wine market by 2009 volume (%)
List of tables
Table 1: Global sparkling wines volume, by country of origin, 2004-2010 ('000s nine-litre cases)
Table 2: Global sparkling wines volume, top ten countries 2004-2010 ('000s nine-litre cases)
Table 3: Global sparkling wines volume, by region, 2004-2010 ('000s nine-litre cases)
Table 4: Global sparkling wines volume, by country, 2004-2015 ('000s nine-litre cases)
Table 5: Global sparkling wines volume, top ten companies, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 6: Global sparkling wines volume, top ten brands 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 7: Europe sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 8: Europe sparkling wines volume, by country of origin, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 9: Germany sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 10: Spain sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 11: Italy sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 12: France sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 13: United Kingdom sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 14: CIS sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 15: CIS sparkling wines volume, by country of origin, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 16: Russia sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 17: Ukraine sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 18: North America sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 19: North America sparkling wines volume, by country of origin, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 20: Rest of Americas sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 21: Rest of Americas sparkling wines volume, by country of origin, 1999-2009 ('000s ninelitre cases) and 2009 value
(US$'000s)
Table 22: United States sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 23: Asia sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 24: Asia sparkling wines volume, by country of origin, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
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Table 25: Australasia sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 26: Australasia sparkling wines volume, by country of origin, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 27: Travel retail sparkling wines volume, top ten brands, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 28: Travel retail sparkling wines volume, by country of origin, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
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