Kellogg Company - Financial and Strategic Analysis ReviewSummaryKellogg Company (Kellog) is one of the leading companies in the food service industry. The company is engaged in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, Stretch Island, All-Bran, Frosted Mini-Wheats, Club and Kashi. Kellogg's products are manufactured and marketed globally. The company operates principally in the U.S. and the U.K. markets.Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of Kellogg Company. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Compare your company's financial trends with those of your peers / competitors.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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Kellogg Company - Financial and Strategic Analysis Review
Published on February 2009
Report Summary
Kellogg Company - Financial and Strategic Analysis Review
Summary
Kellogg Company (Kellog) is one of the leading companies in the food service industry. The company is engaged in the manufacture
and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal
bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It,
Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, Stretch Island, All-Bran, Frosted Mini-Wheats, Club and
Kashi. Kellogg's products are manufactured and marketed globally. The company operates principally in the U.S. and the U.K.
markets.
Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of
Kellogg Company. The report provides a comprehensive insight into the company, including business structure and operations,
executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's
views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Compare your company's financial trends with those of your peers / competitors.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Kellogg Company - Financial and Strategic Analysis Review Page 1/5

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Table of Content
Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Business Description 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 8
Overview 8
Kellogg Company - Strengths 8
Strong Brand Portfolio 8
Steady Revenue Growth 8
Innovation 8
Wide Presence Across the Globe 9
Kellogg Company - Weaknesses 9
Narrow Customer Base 9
Kellogg Company - Opportunities 9
Rising Demand for Organic Food 9
Strategic Acquisitions 9
Growing Restaurant Industry 9
Kellogg Company - Threats 10
Fierce Competitive Market 10
Rising Raw Material Costs 10
Product Recalls 10
Key Competitors 10
Key Employees 11
Key Employee Biographies 12
Company Statement 13
Locations And Subsidiaries 14
Head Office 14
Financial Ratios 15
Capital Market Ratios 15
Annual Ratios 15
Interim Ratios 16
Ratio Charts 17
Appendix 18
Methodology 18
Ratio Definitions 18
About Global Markets Direct 21
Contact Us 21
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Disclaimer 21
List of Tables
Kellogg Company, Key Facts 1
Kellogg Company, Key Ratios 1
Kellogg Company, Share Data 1
Kellogg Company, Key Facts 3
Major Products and Services 4
Kellogg Company, History 5
Kellogg Company, Key Employee Biographies 12
Currency Codes 18
Capital Market Ratios 18
Equity Ratios 19
These ratios are based on per share value. 19
Profitability Ratios 19
Cost Ratios 20
Liquidity Ratios 20
Leverage Ratios 20
Efficiency Ratios 21
List of Figures
Kellogg Company, Performance Chart (2003 - 2007) 1
Kellogg Company, Ratio Charts 17
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