Sales of Slovak retailers decreased significantly in 2009. Slovakia adopted the euro in January 2009, which brought with it new competition for retailers. Slovaks were attracted by making purchases abroad as, thanks to the weakening of local currencies in neighbouring countries, the goods seemed to them to be very cheap. However, the biggest Slovak chains have reacted quickly with the campaign ' Za n
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Retailing - Slovakia
Published on June 2010
Report Summary
Sales of Slovak retailers decreased significantly in 2009. Slovakia adopted the euro in January 2009, which brought with it new
competition for retailers. Slovaks were attracted by making purchases abroad as, thanks to the weakening of local currencies in
neighbouring countries, the goods seemed to them to be very cheap. However, the biggest Slovak chains have reacted quickly with
the campaign ' Za nízkymi cenami nemusíte íst inde ' showing lower prices in their stores and bringing consumers...
Euromonitor International's Retailing in Slovakia report offers insight into key trends and developments driving the industry. The report
examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience
stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware
stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their
performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing;
direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Retailing industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
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network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to
help drive informed strategic planning.
Table of Content
Retailing in Slovakia
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Price War Among Retailers
Consumers Are Changing Their Preferences in Terms of Distribution Channel
Retailing Leaders Are Strengthening Their Position
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Continuous Growth of Internet Retailing
Retail Will Not Experience Significant Growth Going Forward
Key Trends and Developments
Decreasing Prices in Retail
Focus on the Efficiency of Outlets
Expansion of Internet Retailing
Specialised Vs Non-specialised Retailers
Corporate Social Responsibility of Retailers
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Cash-and-carry
Definitions
Summary 1 Research Sources
Ahold Retail Slovakia Ks
Strategic Direction
Key Facts
Summary 2 Ahold Retail Slovakia ks: Key Facts
Summary 3 Ahold Retail Slovakia ks: Operational Indicators
Company Background
Chart 1 Ahold Retail Slovakia ks: Albert Heijn Supermarket in Bratislava, Petr'alka Suburb
Private Label
Summary 4 Ahold Retail Slovakia ks: Private Label Portfolio
Competitive Positioning
Summary 5 Ahold Retail Slovakia ks: Competitive Position 2009
Baumax Sr Spol Sro
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Strategic Direction
Key Facts
Summary 6 bauMAX SR sro: Key Facts
Summary 7 bauMAX SR sro: Operational Indicators
Company Background
Chart 2 bauMAX SR sro: bauMAX DIY, Home Improvement and Garden Centre in the Centre of Pre'ov
Private Label
Competitive Positioning
Summary 8 bauMAX SR sro: Competitive Position 2009
Billa Spol Sro
Strategic Direction
Key Facts
Summary 9 Billa sro: Key Facts
Summary 10 Billa sro: Operational Indicators
Company Background
Chart 3 Billa sro: Billa supermarket in Pre'ov, Sekcov suburb
Chart 4 Billa sro: Billa supermarket in Bratislava, Petr'alka suburb
Private Label
Summary 11 Billa sro: Private Label Portfolio
Competitive Positioning
Summary 12 Billa sro: Competitive Position 2009
Cba Slovakia Sro
Strategic Direction
Key Facts
Summary 13 CBA Slovakia sro: Key Facts
Summary 14 CBA Slovakia sro: Operational Indicators
Company Background
Chart 5 CBA Slovakia sro: CBA Convenience Store in Pre'ov, Suburb No II
Private Label
Summary 15 CBA Slovakia sro: Private Label Portfolio
Competitive Positioning
Summary 16 CBA Slovakia sro: Competitive Position 2009
Coop Jednota Slovensko Sd
Strategic Direction
Key Facts
Summary 17 Coop Jednota Slovensko SD: Key Facts
Summary 18 Coop Jednota Slovensko SD: Operational Indicators
Company Background
Chart 6 COOP Jednota Slovensko SD: Supermarket Terno in Bratislava's Petr'alka suburb
Private Label
Summary 19 Coop Jednota Slovensko SD: Private Label Portfolio
Competitive Positioning
Summary 20 Coop Jednota Slovensko SD: Competitive Position 2009
Dm-drogerie Markt Spol Sro
Strategic Direction
Key Facts
Summary 21 dm-drogerie markt spol sro: Key Facts
Summary 22 dm-drogerie markt spol sro: Operational Indicators
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Company Background
Chart 7 dm-drogerie markt spol sro: Dm Drugstore in Pre'ov, Suburb No III
Private Label
Summary 23 dm-drogerie markt sro: Private Label Portfolio
Competitive Positioning
Summary 24 dm-drogerie markt spol sro: Competitive Position 2009
Fann Parfumerie Sro
Strategic Direction
Key Facts
Summary 25 FAnn Parfumerie sro: Key Facts
Summary 26 FAnn Parfumerie sro: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 27 FAnn Parfumerie sro: Competitive Position 2009
Ikea Bratislava Spol Sro
Strategic Direction
Key Facts
Summary 28 IKEA Bratislava sro: Key Facts
Summary 29 IKEA Bratislava sro: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 30 IKEA Bratislava sro: Competitive Position 2009
Internet Mall Slovakia Sro
Strategic Direction
Key Facts
Summary 31 Internet Mall Slovakia sro: Key Facts
Summary 32 Internet Mall Slovakia sro: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 33 Internet Mall Slovakia sro: Competitive Position 2009
Kaufland Slovenska Republika Vos
Strategic Direction
Key Facts
Summary 34 Kaufland Slovenska Republika vos: Key Facts
Summary 35 Kaufland Slovenska Republika vos: Operational Indicators
Company Background
Private Label
Summary 36 Kaufland Slovenska Republika vos: Private Label Portfolio
Competitive Positioning
Summary 37 Kaufland Slovenska Republika vos: Competitive Position 2009
Lidl Slovenská Republika Vos
Strategic Direction
Key Facts
Summary 38 Lidl Slovenská republika vos Key Facts
Summary 39 Lidl Slovenská republika vos Operational Indicators
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Company Background
Private Label
Competitive Positioning
Summary 40 Lidl Slovenská republika vos: Competitive Position 2009
Msf Slovakia Sro
Strategic Direction
Key Facts
Summary 41 MSF Slovakia sro: Key Facts
Summary 42 MSF Slovakia sro: Operational Indicators
Company Background
Private Label
Summary 43 MSF Slovakia sro: Private Label Portfolio
Competitive Positioning
Summary 44 MSF Slovakia sro: Competitive Position 2009
Nay As
Strategic Direction
Key Facts
Summary 45 Nay as: Key Facts
Summary 46 Nay as: Operational Indicators
Company Background
Chart 8 Nay as: Nay Elektrodom Electronics and Appliance Store in the Centre of Pre'ov
Private Label
Competitive Positioning
Summary 47 Nay as: Competitive Position 2009
Quelle Spol Sro
Strategic Direction
Key Facts
Summary 48 Quelle spol sro: Key Facts
Summary 49 Quelle spol sro: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 50 Quelle spol sro: Competitive Position 2009
Tesco Stores Sr As
Strategic Direction
Key Facts
Summary 51 Tesco Stores SR as: Key Facts
Summary 52 Tesco Stores SR as: Operational Indicators
Company Background
Chart 9 Tesco Stores SR as: Tesco Hypermarket in Pre'ov, Suburb No III
Chart 10 Tesco Stores SR as: Tesco Expres Convenience Store in Bratislava, suburb Ru'inov
Private Label
Summary 53 Tesco Stores SR as: Private Label Portfolio
Competitive Positioning
Summary 54 Tesco Stores SR as: Competitive Position 2009
Headlines
Trends
Sector Formats
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Chart 11 Hypermarkets: Tesco Hypermarket in Pre'ov, Suburb No III
Chart 12 Hypermarkets: Kaufland Hypermarket in Pre'ov, Suburb No III
Category Data
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 24 Hypermarkets Company Shares by Value 2005-2009
Table 25 Hypermarkets Brand Shares by Value 2006-2009
Table 26 Hypermarkets Brand Shares by Outlets 2006-2009
Table 27 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 13 Supermarkets: Coop Jednota Supermarket in Pre'ov, Suburb 'váby
Chart 14 Supermarkets: Billa Supermarket in Pre'ov, Suburb Sekcov
Category Data
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 32 Supermarkets Company Shares by Value 2005-2009
Table 33 Supermarkets Brand Shares by Value 2006-2009
Table 34 Supermarkets Brand Shares by Outlets 2006-2009
Table 35 Supermarkets Brand Shares by Selling Space 2006-2009
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 15 Discounters: REMA 1000 in Bratislava, Petr'alka suburb
Chart 16 Discounters: Lidl in Bratislava, Petr'alka suburb
Category Data
Table 38 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 40 Discounters Company Shares by Value 2005-2009
Table 41 Discounters Brand Shares by Value 2006-2009
Table 42 Discounters Brand Shares by Outlets 2006-2009
Table 43 Discounters Brand Shares by Selling Space 2006-2009
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 17 Convenience Stores: Tesco Expres in Bratislava, Suburb Ru'inov
Chart 18 Convenience Stores: CBA Store in Pre'ov, Suburb No III
Chart 19 Convenience Stores: Milk-Agro Store in Pre'ov, Suburb 'váby
Category Data
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Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 48 Convenience Stores Company Shares by Value 2005-2009
Table 49 Convenience Stores Brand Shares by Value 2006-2009
Table 50 Convenience Stores Brand Shares by Outlets 2006-2009
Table 51 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 20 Forecourt Retailers: OMV Gas Station in Bratislava, Petr'alka Suburb
Category Data
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 56 Forecourt Retailers Company Shares by Value 2005-2009
Table 57 Forecourt Retailers Brand Shares by Value 2006-2009
Table 58 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 59 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 21 Mixed Retailers: Tesco Department Store in the Centre of Pre'ov
Category Data
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 64 Mixed Retailers Company Shares by Value 2005-2009
Table 65 Mixed Retailers Brand Shares by Value 2006-2009
Table 66 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 67 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 22 Health and Beauty Specialist Retailers: dm-drogerie markt drugstore in Pre'ov, Suburb No III
Chart 23 Health and Beauty Specialist Retailers: Schneider Pharmacy in Pre'ov, Suburb No III
Chart 24 Health and Beauty Specialist Retailers: Independent Drugstore in the Old Town of Pre'ov
Category Data
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 72 Health and Beauty Retailers Company Shares by Value 2005-2009
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Table 73 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 25 Clothing and Footwear Specialist Retailers: Kenvelo Store in the Old Town of Pre'ov
Chart 26 Clothing and Footwear Specialist Retailers: Footwear Specialist Reno in Pre'ov, Suburb No III
Chart 27 Clothing and Footwear Specialist Retailers: Independent Clothing Specialist in Pre'ov, Suburb No III
Category Data
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 80 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Category Data
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 88 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 28 DIY, Home Improvement and Garden Centres: BauMAX in the Centre of Pre'ov
Chart 29 DIY, Home Improvement and Garden Centres: Independent store in Pre'ov, Suburb No III
Chart 30 DIY, Home Improvement and Garden Centres: Independent Store in Pre'ov, Suburb No III
Category Data
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
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Sector Formats
Chart 31 Electronics and Appliance Specialist Retailers: Nay Elektrodom in the Centre of Pre'ov
Category Data
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 32 Leisure and Personal Goods Specialist Retailers: Independent Toy and Games Store in Pre'ov, Suburb No III
Chart 33 Leisure and Personal Goods Specialist Retailers: Independent Toy and Games Store in Pre'ov, Suburb No III
Chart 34 Leisure and Personal Goods Specialist Retailers: Hot Steppers Independent Sport Goods Store in the Old Town of Pre'ov
Category Data
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Vending: Value 2004-2009
Table 119 Vending: % Value Growth 2004-2009
Table 120 Vending Company Shares by Value 2005-2009
Table 121 Vending Brand Shares by Value 2006-2009
Table 122 Vending Forecasts: Value 2009-2014
Table 123 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 124 Homeshopping: Value 2004-2009
Table 125 Homeshopping: % Value Growth 2004-2009
Table 126 Homeshopping Company Shares by Value 2005-2009
Table 127 Homeshopping Brand Shares by Value 2006-2009
Table 128 Homeshopping Forecasts: Value 2009-2014
Table 129 Homeshopping Forecasts: % Value Growth 2009-2014
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Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 130 Internet Retailing: Value 2004-2009
Table 131 Internet Retailing: % Value Growth 2004-2009
Table 132 Internet Retailing Company Shares by Value 2005-2009
Table 133 Internet Retailing Brand Shares by Value 2006-2009
Table 134 Internet Retailing Forecasts: Value 2009-2014
Table 135 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 136 Direct Selling: Value 2004-2009
Table 137 Direct Selling: % Value Growth 2004-2009
Table 138 Direct Selling Company Shares by Value 2005-2009
Table 139 Direct Selling Brand Shares by Value 2006-2009
Table 140 Direct Selling Forecasts: Value 2009-2014
Table 141 Direct Selling Forecasts: % Value Growth 2009-2014
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