RTDs/High-strength Premixes - Morocco

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RTDs/High-strength Premixes - Morocco
Published on March 2010

Report Summary

There is still only one brand of RTDs available in Morocco. The category is perceived as a niche and RTDs are very expensive
compared to other alcoholic drink types, which makes them less popular. Nonetheless, the rising number of young people starting to
drink alcohol tended to favour RTDs, due to these products' sweet flavour and trendy image. Moreover, the rising number of female
drinkers is pushing sales of RTDs.

Euromonitor International's RTDs/High-Strength Premixes in Morocco report offers a comprehensive guide to the size and shape of
the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they
legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Alcoholic Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.

Table of Content

Rtds/high-strength Premixes in Morocco
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Sales Witness Lower Growth in 2009 As the Number of Tourists Dips
Alcoholic Drinks' Widening Consumer Base in Morocco Drives Growth
Local Companies Continue To Dominate
Supermarkets/hypermarkets Accounts for Increasing Off-trade Share

RTDs/High-strength Premixes - Morocco Page 1/5


Increasing Influence of Islamists Threatens Future Growth
Key Trends and Developments
the Global Financial Crisis Negatively Impacts Tourism
Social Developments Pave the Way for Increased Sales of Alcoholic Drinks
Alcoholic Drinks Sales Disrupted by 2009 Timing of Ramadan
Islamists in Morocco Push for Prohibitionist Reform
Specialist Retailers
Summary 1 Leading Specialist Retailers 2009
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Beer Brand 2009 (La Speciale Flag)
Table 4 Selling Margin of a Typical Wine Brand 2009 (Bonassia)
Table 5 Selling Margin of a Typical Spirits Brand 2009 (Johnnie Walker Red Label)
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
Market Data
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Definitions
Summary 2 Research Sources
Bourchanin & Cie SA
Strategic Direction
Key Facts
Summary 3 Bourchanin & Cie SA: Key Facts
Summary 4 Bourchanin & Cie SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Bourchanin & Cie SA: Competitive Position 2009
Groupe Des Brasseries Du Maroc SA
Strategic Direction
Key Facts
Summary 6 Groupe des Brasseries du Maroc SA: Key Facts



Summary 7 Groupe des Brasseries du Maroc SA: Operational Indicators
Company Background
Production
Summary 8 Groupe des Brasseries du Maroc SA: Competitive Position 2009
Les Celliers De Meknes
Strategic Direction
Key Facts
Summary 9 Les Celliers de Meknes: Key Facts
Summary 10 Les Celliers de Meknes: Operational Indicators
Company Background
Production
Summary 11 Les Celliers de Meknes: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009
Table 23 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009
Table 24 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009
Table 25 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009
Table 30 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009
Table 31 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009
Table 32 Brand Shares of RTDS/High-strength Premixes 2006-2009
Table 33 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014
Table 34 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014
Table 35 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014
Table 36 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014



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