Seagate's Replica: The Promise of Carefree Backup There's an old saw in the data backup business that says that there are two kinds of consumers: those that have lost data, and those that are going to. As Exhibit 1 shows, most Anywhere Consumers who store gigabytes of personal music, photo and video collections on their PCs want backup products that will regularly save those priceless media gigabytes and keep them from losing data. The only problem: Most backup products today require consumers to create plans, schedules and routines that are more in keeping with an IT organization than a busy household. And unsurprisingly, despite external disk drives occupying entire aisles at your local Best Buy, most consumers still never back up their PCs.

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Seagate's Replica: Great PC Backup Concept, But It Needs More
Anywhere
Published on May 2009
Report Summary
Seagate's Replica: The Promise of Carefree Backup
There's an old saw in the data backup business that says that there are two kinds of consumers: those that have lost data, and those
that are going to.
As Exhibit 1 shows, most Anywhere Consumers who store gigabytes of personal music, photo and video collections on their PCs
want backup products that will regularly save those priceless media gigabytes and keep them from losing data. The only problem:
Most backup products today require consumers to create plans, schedules and routines that are more in keeping with an IT
organization than a busy household. And unsurprisingly, despite external disk drives occupying entire aisles at your local Best Buy,
most consumers still never back up their PCs.
Seagate's Replica: Great PC Backup Concept, But It Needs More Anywhere Page 1/3

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